How Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric Hollebone

Ops Cast

Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

14d ago 59:57

MP3•Episode home

Text us your thoughts on the episode or the show!

On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.

Whether you’re in marketing ops, RevOps, or a revenue leader looking to elevate your impact, this conversation is packed with insight on how to connect tactical execution with executive influence.

Tune in to hear:

Marketing’s Role in the Boardroom: Why marketing must go beyond tactics and brand to speak the language of revenue, margin, and predictable growth.
Revenue-First Mindset: How aligning on goals, terminology, and KPIs across departments builds organizational momentum and earns trust at the top.
The Power of Storytelling: Tips for telling clear, concise growth stories that resonate with CFOs, CEOs, and investors—starting with closed-won revenue and working backwards.
Quality of Revenue Explained: Understanding why not all revenue is equal and how marketers can influence strategic customer acquisition that builds long-term value.
Practical Advice for RevOps & Marketing Ops: From measuring contribution (not just attribution) to carving out time for strategic insights, learn what actions to take today to elevate your role tomorrow.

💡 Whether you’re presenting to the board or optimizing campaigns, this episode will inspire you to reframe your impact through a revenue-centric lens.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Visit UTM.io and tell them the Ops Cast team sent you.

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

Chapters

1. Earning Marketing's Seat at the Boardroom (00:00:00)

2. Translating Marketing to Revenue Impact (00:19:03)

3. Crafting Stories That Boards Care About (00:31:38)

4. Quality Revenue vs Marketing Activity (00:40:33)

5. ICP Verification and Success Analysis (00:49:55)

6. Actionable Steps for Marketing Ops (00:55:53)

210 episodes

#Careers #Business #Marketing #MO Pros #Marketing Ops #Marketing Operations #MarTech #Marketing Tech #Revenue Ops #Revenue Operations