Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Missing Piece in Copy Brainstorming

 
Share
 

Manage episode 514675713 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several steps, including a crucial step, that everyone in the meeting never took. Falling in love with uninformed, aimless creativity is one of the biggest causes of wasted advertising dollars imaginable. And I’m going to tell you that missing piece, that missing step. I can’t promise that everyone in the next meeting will take it ahead of time. But if they do, I promise you’ll get much better ideas, even if you’re the only copywriter there. Books: Applied Imagination, by Alex Osborn https://www.amazon.com/dp/B009CXTZ84/ Advertising Headlines That Make You Rich, by David Garfinkel https://www.amazon.com/dp/B00513MQ2G
Download.
  continue reading

444 episodes

Artwork
iconShare
 
Manage episode 514675713 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several steps, including a crucial step, that everyone in the meeting never took. Falling in love with uninformed, aimless creativity is one of the biggest causes of wasted advertising dollars imaginable. And I’m going to tell you that missing piece, that missing step. I can’t promise that everyone in the next meeting will take it ahead of time. But if they do, I promise you’ll get much better ideas, even if you’re the only copywriter there. Books: Applied Imagination, by Alex Osborn https://www.amazon.com/dp/B009CXTZ84/ Advertising Headlines That Make You Rich, by David Garfinkel https://www.amazon.com/dp/B00513MQ2G
Download.
  continue reading

444 episodes

Kaikki jaksot

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play