Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Missing Piece in Copy Brainstorming
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Manage episode 514675713 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several steps, including a crucial step, that everyone in the meeting never took. Falling in love with uninformed, aimless creativity is one of the biggest causes of wasted advertising dollars imaginable. And I’m going to tell you that missing piece, that missing step. I can’t promise that everyone in the next meeting will take it ahead of time. But if they do, I promise you’ll get much better ideas, even if you’re the only copywriter there. Books: Applied Imagination, by Alex Osborn https://www.amazon.com/dp/B009CXTZ84/ Advertising Headlines That Make You Rich, by David Garfinkel https://www.amazon.com/dp/B00513MQ2G
Download.
444 episodes
MP3•Episode home
Manage episode 514675713 series 2758664
Content provided by David Garfinkel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Garfinkel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several steps, including a crucial step, that everyone in the meeting never took. Falling in love with uninformed, aimless creativity is one of the biggest causes of wasted advertising dollars imaginable. And I’m going to tell you that missing piece, that missing step. I can’t promise that everyone in the next meeting will take it ahead of time. But if they do, I promise you’ll get much better ideas, even if you’re the only copywriter there. Books: Applied Imagination, by Alex Osborn https://www.amazon.com/dp/B009CXTZ84/ Advertising Headlines That Make You Rich, by David Garfinkel https://www.amazon.com/dp/B00513MQ2G
Download.
444 episodes
Kaikki jaksot
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