Copywriting lessons from David Garfinkel
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David Garfinkel Podcasts
We're exploring the ways in which theology permeates all aspects of life. Through conversations with the faculty at Concordia Seminary- St Louis, we will challenge you to deepen your theology and live out your faith in Christ. We'll talk with a variety of professors on a variety of topics - something different in every episode…but all pointing to the intersection between faith and daily life. It's tangible: theology learned and lived.
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Deadly Manners is a 10 episode, dark comedy murder-mystery series set in the winter of 1954. It follows the events during the night of the affluent Billings family annual dinner party with their distinguished, eccentric guests. However, all is not fun and games as shortly after the party starts, a snowstorm begins to rage outside, trapping all the partygoers inside their host's mansion. When a murderer starts killing off those in attendance, the guests must figure out who is responsible, or ...
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This podcast is hosted by the two creators of Deadly Manners: Ali Garfinkel (Writer) and Alex Aldea (Producer). They discuss the process of making the show and interview members of the Deadly Manners team.
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Poetry for the Unpoetic - Dr. Tim Saleska
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"I'm a sports page guy… very unpoetic," says Dr. Tim Saleska, professor of Exegetical Theology at Concordia Seminary, St. Louis. "I came to discover the power that certain poems have on me. How they can influence and change me; make me think about my life, my relationship with our Lord differently or deepen it." Join us as we explore the power of p…
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Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success.Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk.Matt has helped dozens of business coaches rapidly grow their own businesses…
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Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?It has happened to all of us.And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue.Because the cheerful but inexperienced leader of the meeting has announced a rule:“There are no bad ideas!”…
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Christ Speaks the Psalms – Dr. Adam Hensley
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"The book of Psalms is not just about Christ, but also on his own lips; his own prayers, praises, and thanksgivings." said Dr. Adam Hensley, professor of Exegetical Theology at Concordia Seminary, St. Louis. This thought-provoking episode will give you a fresh perspective of the book of Psalms. Join us as Hensley goes on to explore the Psalms with …
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Legendary NY Yankee Yogi Berra said it best:“It’s tough to make predictions, especially about the future.”He’s right, you know.But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter.So he didn’t know about the important exception we’ll talk about today: showing your …
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A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for fina…
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Unearthing King David - Dr. Yosef Garfinkel and Dr. David Adams
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Join us in a conversation about the purpose of archaeology and what recent discoveries have unearthed concerning King David. Dr. Yosef Garfinkel, professor of biblical archaeology at the Hebrew University of Jerusalem and Dr. David Adams, professor of exegetical theology at Concordia Seminary St. Louis, discuss the role of archaeology and its relev…
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It’s the sure-fire strategy that makes you overconfident.It looks like this:The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy.And you know what?Sometimes it works.But not most of the time. Especially these days.Hyper-aggressive copy is just a huge risk you don’t want to take.And here’s wh…
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Today we take a deep dive into the part of copywriting that people talk about all the time.And even though people talk about this all the time, most of them don’t really understand it.That is, psychology.Not the kind of psychology you experience in a therapist’s office—although there’s a little bit of overlap. Not what you’ll find in brightly color…
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"Whether by desperate busyness or desperate surrender, hope keeps leaking from the hearts of people," writes Dr. Ryan Tinetti, professor of practical theology at Concordia Seminary. Join the conversation as we get a sneak peek at his soon-to-be released book, The Quiet Ambition. Insightful and engaging, this book explores the restlessness we are of…
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Sometimes copy fails because it’s just not executed well enough.And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either.But you can have all the fundamentals in place and done well, and sales can still fail to happen.Why?That would be because the strategy behind the copy …
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Three weeks ago, we had a very special Old Masters Series show:The Art of War, Copywriting Edition.But we only covered half the book, so that made the previous episodePart 1.Today we cover the rest of the book, Chapters 7 through 13.And that makes today Part 2.Here’s what you need to know:The Art of War was written by Sun Tzu (SOOON-tzeh) about 250…
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In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York.In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a…
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The Theology of the LCMS Youth Gathering – Dr. Michael Zeigler and Dr. Peter Nafzger
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When 20,000 members of The Lutheran Church—Missouri Synod gather in the same city for five days, we can't help but notice. What happens at the LCMS Youth Gatherings and what is the theology behind it? Join Dr. Michael Zeigler, speaker of "The Lutheran Hour," and Dr. Peter Nafzger, associate professor of Practical Theology, as they discuss the 2025 …
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$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.And now they’re making an offer so good we had to rush today’s special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it.The offer is simple, yet overwhelming: FREE training from Marketwise to 12 …
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Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re unpacking Sun Tzu’s The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff.…
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Theology of the Cross - We Really Mean It – Dr. Robert Kolb and Dr. Joel Okamoto
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Christians are not immune to horrible circumstances; bad things happen to all people. Where is God when we are hurting? Join Dr. Robert Kolb, professor emeritus of systematic theology, and Dr. Joel Okamoto, professor of systematic theology as they engage in a conversation that leads students and laity to a deeper understanding of the theology of th…
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It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting.But he’s come up with a fascinating specialty that’s worth paying attention to, and that’s Local Celebrity Advertising.See, we all know what so-called “omnipresence” is online. That’s when your prospects see you everyw…
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One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using.And that involves its incredible ability to analyze, find trends, and organize information.On the face of it, all that sounds pretty boring and hardly applicable to copywriters and business owners.But today’s returning ch…
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Children and Musical Faith Formation – Dr. Samuel and Lois Eatherton
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In which ways does music inform the spiritual development of children? Concordia Seminary, St. Louis has received a grant from Lilly Endowment Inc. to help establish the Children in Worship Initiative. "We learn things as children, especially musically because it gets inside of us," said Dr. Samuel Eatherton, professor of practical theology and Kan…
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Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time?I certainly couldn’t, but our guest today is an adventurous man and a successful copywriter-wrangler. Because he did it.Please welcome John McIntyre, who recent…
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Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own — your email list.Apparently some of the groups were deleted by accident and reinstated.But others were deleted permanently.No one outside of Facebook’…
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Does Greek Really Matter? - Dr. James Voelz and Dr. David Lewis
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What is the significance of Greek for English-speaking Christians? Greek linguist Dr. James Voelz and Dr. David Lewis, professor of exegetical theology, make a case for studying the Bible in its original languages. "Reading the Greek is like going to a ball game instead of watching it on television," said Voelz, "it was so amazing being at the game…
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With the rapid spread of AI, will there even be a future for copywriters?Both new and experienced copywriters are plagued by that same question.And it’s a good question.Because there are plenty of solid arguments that go like this:With the rapid growth of AI, soon there won’t be any need for human copywriters.And in some cases, that’s 100% true.The…
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When you turn a prospect into a customer, are you delivering and getting the most value you can?A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it.Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten…
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Why You Should Read Flannery O'Connor - Dr. David Schmitt and Dr. Joel Biermann
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Flannery O'Connor's perspective as a devout Catholic writing in mid-century Georgia is observant and powerful. The theology intertwined into the narratives of her stories set her apart as an author. Dr. David Schmitt, professor of practical theology, and Dr. Joel Biermann, professor of systematic theology, discuss her influence and make a case for …
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Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.That’s a lot longer than most people, including me. And Nathan.And we’re both big fans of AI for copywriting!But more important for today’s show, we’re big fans of Sam Woods!And last time he was here, Sam gave us some highly valuable insights and hands…
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In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy.It didn’t stop there. Freud continued to rail against Adler until Freud’s death in 1939.The details of the dispute are kind of technical and petty, and we won’t get into them today. …
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Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.”Interesting idea, but how about this one?“Kind to be Kind.”Now there’s a novel idea.And it’s the guiding principle of copywriter and agency owner Cath Reohorn, who has taken this philosophy to £1 million/month in revenues for her clients. So you don’t have to do the mat…
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The Spoken Word: We Really Mean It – Dr. Robert Kolb and Dr. Joel Okamoto
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Does God speak to us today? Dr. Robert Kolb, professor emeritus of systematic theology, and Dr. Joel Okamoto, professor of systematic theology, discuss the practical significance of Theology of the Spoken Word. The unique format of this episode allows Kolb and Okamoto the opportunity to make a challenging concept come alive for students and laity.…
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