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Copywriting lessons from David Garfinkel
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Deadly Manners is a 10 episode, dark comedy murder-mystery series set in the winter of 1954. It follows the events during the night of the affluent Billings family annual dinner party with their distinguished, eccentric guests. However, all is not fun and games as shortly after the party starts, a snowstorm begins to rage outside, trapping all the partygoers inside their host’s mansion. When a murderer starts killing off those in attendance, the guests must figure out who is responsible, or ...
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This podcast is hosted by the two creators of Deadly Manners: Ali Garfinkel (Writer) and Alex Aldea (Producer). They discuss the process of making the show and interview members of the Deadly Manners team.
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Let the Stones Speak brings you archaeology from a biblical perspective. Host Brent Nagtegaal is on location in Jerusalem to give you the most important developments happening on the ground—and emerging from beneath it. Nagtegaal is a contributor for ArmstrongInstitute.org.
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You can’t fake it. It seems like you can’t force it. But when creativity shows up at the right moment — your copy comes alive.Sometimes it’s the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off.On the other hand, when it doesn’t show up…
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For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."Here at Copywriters Podcast, we understand this, but to be honest, we j…
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So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”Siri says, “Calling Roundtable Pizza.”Pretty frustrating, right?Well, that was what AI seemed like to me just one year ago.Especially when it came to writing copy.Completely out of the question.But that has changed, in a VERY big way.So for today, I’ve put together a special repo…
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One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.Sam has been in the game for nine years, while most of us haven’t been there half as long.And I don’t know of anyone who’s been in it longer than Sam has.He got started with machine learning in 2016 and…
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#52: Season Wrap-up: Excavating Jerusalem's Gatehouse
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After three weeks of excavation, our work at Jerusalem’s royal quarter has ended. We had a successful and productive season in an area of the Ophel that has not been touched since Dr. Eilat Mazar’s 2009-2010 excavations. In today’s episode, Let the Stones Speak co-host Christopher Eames interviews excavation director Prof. Yosef Garfinkel about his…
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What’s the opposite of a confident salesperson who makes it easy for you to buy?A nervous salesperson who jumps the gun and makes you want to run away!Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.Beca…
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#51: The Egyptian Army at Megiddo: A New Archaeological Window Into King Josiah’s Last Stand
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Over a century of excavations at Tel Megiddo have finally unearthed a construction layer from the late seventh century B.C.E. and with it the largest assemblage of Egyptian pottery ever discovered in the southern Levant. This is at the precise time the Bible says King Josiah traveled to Megiddo to war against Egypt. On today’s program, host Brent N…
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Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter work…
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It happens to all of us, and can you remember a time where you wondered:“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.”Here’s why you wonder.There’s a well-known saying from the Navy SEALs:"Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". …
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Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books.Now when John talks about “core,” I’m pretty sure he’s not talking ab…
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You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable.But I can tell you one way it is guaranteed NOT to work.And that’s if nobody reads it.Don’t laugh; it happens.There are a couple more than a dozen crucial things you must know and consistently DO to make your copy …
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On April 2, renewed excavation began in Jerusalem's biblical royal quarter in preparation for reconstruction work to highlight the ancient city's famed past. The three-to- four-week excavation is the first return to the area, known as the Ophel, since the excavations led by the late Dr. Eilat Mazar in 2009–2010. This current excavation is led by He…
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Ever get frustrated with what happens when you try to get an AI to write something?According to Google Workspace Labs, the average prompt people give an AI is nine words or less.Nine words!The AI needs a lot more information than that to do a decent job for you.But the question is–what information?Today, we’re going to take a look at how AI goes so…
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Do storytelling skills REALLY make a difference for you?Just ask our special guest today, Parker Worth.Parker decided he had enough of high school at 16. His first job was cleaning toilets.From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician.But his own story really starts to take …
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Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its premium service.We’ll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT.Now, to be clear, I wasn’t…
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One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect.Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his b…
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One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer.Actually, our returning champion Lori Haller is a designer… and so much more.She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr.…
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The Temple Mount Sifting Project has produced some remarkable finds. The discoveries are diverse—from arrowheads to astragals—and unique, including items made of gold! Each discovery, just like the sifting project itself, makes a great contribution to the archaeological record of Jerusalem. During their December interview, project co-director Zachi…
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#48: 2,500-Year-Old Tomb Complex Discovered at Critical Crossroads in Southern Israel
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In a first for Israel, a tomb complex holding the bones of about 60 individuals was recently uncovered in the Negev region of southern Israel. On today's program, Let the Stones Speak host Brent Nagtegaal speaks with Israel Antiquities Authority senior researcher and Negev expert Dr. Tali Erickson-Gini about the unique discovery. https://armstrongi…
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27 Years Ago, pop singer Cher asked us this question:“Do you believe in life after love?”… and it promptly rocketed to the top of the charts, selling 11 million copies of the song.Today, in 2025, a better question—especially for copywriters—is“Do you believe in sales without belief?”It’s a question our returning champion today, Billy Broas, has tho…
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Two of the most confrontive words in a conversation are “Prove It!”Nobody really likes to be challenged about how true what they are saying.But when it comes to writing copy in the real world, you have to expect that prospects WON’T believe you.In fact, the more they like a claim you make, the more skeptical they will be.Why?Because of human nature…
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#47: Interview: The Copper Mines of Ancient Edom
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The Bible says King Solomon possessed such quantities of bronze (an alloy of copper and tin) that it became a common material, not worthy of being enumerated. From where did Solomon acquire such vast supplies of copper? Let the Stones Speak co-host Christopher Eames interviewed Prof. Erez Ben-Yosef, director of excavations at Timna, to discuss the …
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Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your messaging, sabotaging conversions before your prospects even realize why. From subconscious hesitations to subtle linguistic hedging, you’ll discover how …
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#46: The Temple Mount Sifting Project—Past, Present and Future
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In December, Let the Stones Speak co-host Christopher Eames interviewed Zachi Dvira. In this first installment of the interview, Dvira discusses the history of the project, as well as some details about where the project stands today.
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Today we look at an old and very true saying:It’s not about the money you make, but about the money you KEEP.There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.”We’re not talking about back ends or affiliate sales here.Things can go sideways in your business if you’re not making enough sales, or you…
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We’re past the point of wondering about or fearing AI when it comes to copywriting.At this point, the big question is: What do I need to know, do and have to make it work for me?I say that because copywriters at all levels of skill and in all niches are using AI in all kinds of ways. It’s no longer the new new thing. It’s a part of the business, an…
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We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures, through the smart use of great copy and strategic sales funnels.In more industries than I can count. Including some of the most brutally competitive…
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#45: Top 10 Biblical Archaeology Discoveries of 2024
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From the biggest of shipwrecks to the smallest of pendants—here’s our list of 2024’s greatest hits in biblical archaeology. https://armstronginstitute.org/1145-top-10-biblical-archaeology-discoveries-of-2024
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At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer.What’s that?A re-lead is basically a reframing of the intro to a sales letter, in the hopes that the reframing will spur greater sales.And it’s probably no coincidence that when my mentoring client…
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