Best MarTech.org Podcasts (2025)

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Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen 29:02

Play Pause

2h ago29:02

29:02

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They d…

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When and how to approach a brand refresh with Adam Morgan 13:01

14d ago13:01

13:01

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers…

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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi 39:30

24d ago39:30

39:30

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, S…

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What’s keeping businesses from succeeding with first-party data? 14:53

28d ago14:53

14:53

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the v…

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Software Isn’t Eating the World—Services Are with Sangram Vajre 46:27

1M ago46:27

46:27

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdate…

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How to lead marketing in the great big messy real world with Kathleen Schaub 22:50

1M ago22:50

22:50

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and po…

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Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44

2M ago32:44

32:44

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…

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Who’s watching the security of your martech stack? with Rob Stacey 9:45

2M ago9:45

9:45

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…

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Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54

2M ago41:54

41:54

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…

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How to use video to bolster your GTM strategy with Korina Edwards 12:08

2M ago12:08

12:08

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…

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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor 35:12

3M ago35:12

35:12

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…

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How to lead marketing through economic uncertainty with Lisa Cole 13:06

3M ago13:06

13:06

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

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Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve 32:28

3M ago32:28

32:28

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …

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Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay 23:39

4M ago23:39

23:39

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…

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Playbook Broken: Rethinking Marketing with Molly St. Louis 36:01

4M ago36:01

36:01

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…

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Share of search is the marketing metric you need to be tracking 9:57

6M ago9:57

9:57

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…

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Is the way we build and measure brands changing? 16:59

7M ago16:59

16:59

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …

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AI agents will infiltrate your martech stack 13:38

7M ago13:38

13:38

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents be…

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Why it's harder to build an audience than ever before 12:42

7M ago12:42

12:42

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both sit…

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Want to really understand marketing ops? Talk to this guy 14:28

7M ago14:28

14:28

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside …

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How influencer marketing became an essential marketing channel 12:59

8M ago12:59

12:59

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here? In …

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What do C-level execs think of their GTM strategies? 13:51

8M ago13:51

13:51

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In th…

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Voice agents will change how you think about your brand and your website 12:34

8M ago12:34

12:34

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As…

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What can marketers learn from the Savannah Bananas? 14:01

8M ago14:01

14:01

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudevil…

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Coffee Talk: Take your AI beyond content creation 49:12

10M ago49:12

49:12

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of yo…

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Coffee Talk: Having success with intent data 47:05

10M ago47:05

47:05

During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to: Iden…

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Coffee Talk: First-party data strategies 15:29

11M ago15:29

15:29

During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses …

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Coffee Talk: Navigating Modern Email Marketing 29:36

11M ago29:36

29:36

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover: Ensure your emails reach your subscribers' inboxes Tailoring your emails to individual subscri…

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What's next for Google's third-party cookie saga? 12:49

11M ago12:49

12:49

Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. Host: Mike Pastore, Editorial Directo…

1
Marketers are spending billions on data. How do they use it? 12:01

12M ago12:01

12:01

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. Host: Mike Pastore, Editorial Director, …

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What are marketers' investment priorities as 2024 winds down? 12:08

12M ago12:08

12:08

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette A…

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What's the role of marketing in a crisis? 9:44

12M ago9:44

9:44

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRa…

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Highlights of the 2024 MarTech Replacement Survey 8:40

1y ago8:40

8:40

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed…

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Can you really build marketing tools with AI — even if you can’t code? 11:18

1y ago11:18

11:18

On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI. This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today. This pod…

1
What CX leaders do that laggards don't 12:04

1y ago12:04

12:04

Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. Host: Mike Pastore, Editorial Director, MarTech Guest: Holden Bale, Global Head of Experience & Commerce, Merkle This podcast is produced by MarTech, a Third…

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Lead gen vs. demand gen: Do we have a final verdict? 21:48

1+ y ago21:48

21:48

Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing. Hosted by: Mike Pastore Editorial Director at MarTech.org To learn more about MarTech.org and t…

1
Getting the most out of your martech 53:35

1+ y ago53:35

53:35

Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed dur…

1
Re-thinking B2B marketing tactics 29:19

1+ y ago29:19

29:19

Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today. Hosted by: Mike Pastore, Editorial Director, MarTech Liam Maroney Co-founder and…

1
How AI can impact the customer experience 51:14

1+ y ago51:14

51:14

Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosted by: Alicia Arnold Managing Director, ak arnold Mike Kap…

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Customer identity without third-party cookies 54:35

1+ y ago54:35

54:35

Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024. Hosted by: Angelina Eng VP, …

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Modern email marketing 52:56

1+ y ago52:56

52:56

Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers…

1
Gurpinder Dillon 15:14

2y ago15:14

15:14

This podcast is produced by MarTech, a Third Door Media property.By MarTech

1
Jen Burns 16:06

2y ago16:06

16:06

In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech, explore crucial factors impacting commercial operations and how businesses adapt to stay competitive. Tune into the podcast and learn: ● Dun & Bradstreet's secret to ensuring they are …

1
Karlos Palmer 12:40

2y ago12:40

12:40

In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of…

1
Sally Slarke 12:26

2y ago12:26

12:26

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming mor…

1
Jenn Atkins 13:44

2y ago13:44

13:44

In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all. Tune into the podcast and learn: ● The impo…

1
Chris Garza 17:48

2+ y ago17:48

17:48

What do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. In this installment of the MarTech.org podcast, Kim Davis, editorial director at MarTech, and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer's jo…