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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/c ...
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How do you build a 2026 marketing strategy when every week brings a new AI tool, a new “channel is dead” hot take, and pressure to do more with less? Mike Leonhard, Compose.ly’s Co-Founder and CEO, joins Nicole to discuss the evolving landscape of digital marketing. Mike explains why no channel is truly dead, how AI is lowering the barrier to omnic…
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How do you execute founder-led content without losing the founder’s voice? Imelda Wistey, Content Editor at Compound Content Studio, joins Nicole to break down the real work behind producing founder-led content that feels human and not manufactured. She explains why the magic starts with deep conversation and how to pull out the stories, quirks, an…
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What can scaling content in an AI-driven world teach us about adaptability and focus? Collin Belt, VP of Growth at Veza Digital and Founder of Belt Creative (acquired), joins Nicole to share how he’s helping agencies stay nimble in a market where SEO is shifting and AI is changing how teams work. He unpacks what “nimbleness at scale” really means, …
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What can building a safer internet for kids teach us about responsible innovation in the age of AI? Taylor Cote, Senior Director of Marketing at AngelQ, joins Nicole to discuss the mission behind building technology that protects children online. She shares how AngelQ is creating a safer, more intentional digital experience for kids, balancing the …
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What does it mean to celebrate one year of Content Matters in the middle of a marketing landscape transformed by AI, brand building, and shifting SEO? Nicole MacLean, host of Content Matters, flips the script for this special anniversary episode as she reflects on the first year of conversations, lessons, and favorite moments. Joined by Kaylee Pete…
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What does it take to create video content that truly connects in an era of AI tools and endless scrolling? Drew English, CEO of Charter & Co and Forge Virtual Studios, joins Nicole to share why framing and storytelling—not just raw output—are what make video unforgettable. He breaks down how brands can use AI without losing the human touch, the thr…
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What could go wrong when using AI to scale your content? Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far, too fast. After three months of growth, Tailride’s traffic collapsed with a Google penalty. Miki shares the hard lessons learned, the balance between humans and AI in conte…
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What does it mean to optimize for search in a world reshaped by generative AI? Chris Raulf, international AI SEO expert and founder of Boulder SEO Marketing, joins Nicole to explore how search behavior, SEO methodology, and content creation are evolving fast, and what marketers need to do to stay ahead. He shares how AI has shifted both the tools a…
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What happens when content marketing, internal comms, and AI all converge in one role? Cristina Huré, Sr. Communications & Content Marketing Manager at ContactMonkey, joins Nicole to discuss the evolving expectations for today’s content leaders. From her roots in journalism and PR to navigating sales enablement and product marketing, Cristina shares…
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In a world where AI is rapidly reshaping search behavior and content creation, how can marketers stay ahead of the curve? Kaylee Peterson, Director of SEO at Compose.ly, joins Nicole to talk about the evolving landscape of AI search and content strategy. They discuss how Google’s increasing reliance on AI is changing the game for SEO and content cr…
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What does it take to stand out when “good enough” no longer cuts it in today’s AI-driven content landscape? Kyle Whigham, SEO Manager at Luxury Presence, joins Nicole to explore the evolving world of content strategy and search. He shares how his journey from entry-level link builder to SEO leader taught him the value of alignment, integrity, and t…
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What happens when a full-time growth marketer builds a thriving consultancy on the side? Sheri Otto, Founder and CEO of Growth Lane Strategies, joins Nicole to share her nonlinear path—from HubSpot to launching her own boutique firm. She talks about balancing motherhood, marketing, and momentum along the way. In this conversation, Sheri breaks down…
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What does content marketing look like after 30 years in the business? Amanda Salem, director of content marketing at Constant Contact, joins the show to share her journey from storytelling roots to leading a digital marketing evolution for small businesses. With deep expertise in email, automation, and AI tools, Amanda offers a clear view on how ma…
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What happens when a career agency content lead takes their talents in-house? Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from agency life to leading in-house strategy—and why that shift gave her a whole new lens on collaboration, content creation, and career longevity. With two decades in the game, Ste…
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When the playbook keeps changing, how do modern marketers stay grounded and effective? Paola Marino, Digital Marketing Manager at Virtual Intelligence Briefing (ViB), joins the show to unpack what it’s really like to market in a lean, high-velocity B2B environment. From running a social agency in Mexico to building full-funnel strategies in the U.S…
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What happens when a storyteller learns to speak the language of the C-suite? Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing …
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Is your marketing truly audience-first — or just going through the motions? Kaylee Peterson, Director of SEO at Compose.ly, returns to the show with a soapbox moment about the realities of working with SEO agencies, what clients should expect from partners, and why education and transparency matter more than ever. We’re also joined by Adam Robles, …
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Is adaptability the secret to building a strong marketing career? Ana Osuna, Content Partnership Specialist at Compose.ly, discusses LinkedIn’s ban on Apollo and Seamless.ai and its impact on outbound sales. She and host Nicole MacLean explore data ownership and the importance of brand-building in a shifting digital landscape. We’re also joined by …
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How do marketers use data effectively without losing authenticity? Mike Leonhard, Founder & CEO of Compose.ly, shares his perspective as a C-suite buyer on why data matters in marketing and how companies can use it to build trust and close more deals. We’re also joined by Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, known for h…
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Is content the key to building relationships at scale in B2B marketing? Ashley Strosnider, Head of Editorial at Compose.ly, explores the evolving role of editors in content marketing. She explains the fine line between editing and rewriting, the importance of trust in content workflows, and how AI is reshaping the editorial process. We’re also join…
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Is your SEO strategy ready for the next evolution ofbig shift in search? Kaylee Peterson, Director of SEO at Compose.ly, opens the episode by addressing the growing shift from traditional SEO to Answer Engine Optimization (AEO). She explains how AI-driven tools like ChatGPT and Bard are reshaping search behavior and shares strategies for creating m…
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If content is queen, how do you make her reign supreme? We’re once again joined by Franny Harold, Content Creator at Compose.ly, who gives tips for staying consistent with social media strategies and how to avoid burnout when managing content creation. We’re also joined by Ornella Sinigaglia, Marketing Director at PressReader, who breaks down the a…
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In this special edition of Content Matters, host Nicole MacLean revisits some of the best tips from the Compose.ly crew and past guests, including unseen clips. Key topics include goal setting, giving and receiving feedback, and fostering a strong sales and marketing partnership. Tune in to hear the valuable content that didn’t make the final cut. …
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Who’s your content really speaking to — Google or your audience? Could it be that your content strategy is missing its most important stakeholder? We’re joined by Ana Osuna, Senior Outbound BDR at Compose.ly, who shares how she transforms outreach into authentic relationship-building by focusing on the humans behind the data. We’re also joined by R…
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What's the key to building a career that’s as versatile as it is impactful? We’re joined by Franny Harold, Content Creator at Compose.ly, who shares her unique journey from comedy and social media into the world of content marketing, highlighting how her eclectic background brings a fresh perspective to her work. We’re also joined by Samantha Lopez…
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How can you make sure your marketing goals aren’t just checked boxes but impact drivers for your business? In this episode, Mike Leonhard, CEO of Compose.ly, sits down with us once again to explore the art of aligning marketing goals with company objectives and creating an impact that resonates across the organization. We’re also joined by Jeannie …
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What's the secret to crafting content that not only captivates but truly empowers buyers to take action? We’re joined by Amanda Cummings, Account Executive at Compose.ly, who shares her insights on the importance of building a collaborative relationship between sales and marketing. We’re also joined by Global Head of Brand and Content at Valtech, K…
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Ever feel like your content briefs just aren’t working for you anymore?We’re joined by Ashley Strosnider, Head of Editorial at Compose.ly, who brings her expertise in content creation and team management. Special guest and Head of Marketing at Industrious, Chris Baszto, also joins the show. With over 15 years in the industry, Chris unpacks the powe…
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What’s the story your brand is telling — and is anyone actually listening? In our debut episode of Content Matters, we’re joined by CEO of Compose.ly, Mike Leonhard to talk about the reasons behind using a podcast in your marketing efforts. We’re also joined by special guest, Keara Dowd, Senior Manager of Content Marketing at Clutch, who takes us b…
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering t…
  continue reading
 
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