What could go wrong when using AI to scale your content?

Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far, too fast. After three months of growth, Tailride’s traffic collapsed with a Google penalty. Miki shares the hard lessons learned, the balance between humans and AI in content creation, and why transparency with customers has become one of Tailride’s greatest assets.

In this episode, you’ll learn:

• How scaling AI content too quickly can trigger an SEO collapse on a new domain
• Why human oversight still matters when building authority and trust in search
• What startups can do to rebuild and future-proof their SEO strategies

Things to listen for:

(00:00) Intro

(01:02) The LinkedIn post that started it all

(01:36) Initial success with AI in SEO

(02:19) Facing the Google penalty

(03:23) Troubleshooting the issue

(07:02) Scaling AI-driven content cautiously

(11:28) Balancing AI and human input

(18:12) Transparency and authenticity in business

(25:58) Mastering marketing with AI

(27:13) The aftermath of the viral LinkedIn post

Resources:

• Connect with Miki: https://www.linkedin.com/in/miquelpalet/
• Learn more about Tailride: https://tailride.so
• Check out Miki’s blog post “We Got Hit by a Google Penalty After Publishing 22,000 AI Pages. Here's What Happened” here: https://tailride.so/blog/google-penalty-22000-ai-pages
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Clutch, here: https://clutch.co/contentmatters