What happens when content marketing, internal comms, and AI all converge in one role?

Cristina Huré, Sr. Communications & Content Marketing Manager at ContactMonkey, joins Nicole to discuss the evolving expectations for today’s content leaders. From her roots in journalism and PR to navigating sales enablement and product marketing, Cristina shares how she’s adapting her strategy for a world where every channel and every touchpoint matters. Cristina also explores how AI is helping her extract customer insights at scale, why digital PR is having a resurgence, and how internal communications can learn from external marketing best practices to drive real engagement.

In this episode, you’ll learn:

• How to apply digital PR and reputation strategy in an AI-influenced content world
• What internal comms teams can borrow from modern marketing playbooks
• How to turn customer call data into smarter, more strategic content decisions

Things to listen for:

(00:00) Intro

(02:46) Editorial vs. content marketing

(03:58) The role of data in content marketing

(05:13) The resurgence of digital PR

(11:57) Content strategy at ContactMonkey

(20:27) Direct mail campaigns in a digital world

(24:40) Embracing AI in marketing

(35:28) Advice for marketers

Resources:

• Connect with Cristina: https://www.linkedin.com/in/cristinahure/
• Learn more about ContactMonkey: https://www.contactmonkey.com/
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Clutch, here: https://clutch.co/