What does it mean to optimize for search in a world reshaped by generative AI?

Chris Raulf, international AI SEO expert and founder of Boulder SEO Marketing, joins Nicole to explore how search behavior, SEO methodology, and content creation are evolving fast, and what marketers need to do to stay ahead. He shares how AI has shifted both the tools and expectations in SEO, how his team developed their own AI agent to automate workflows, and why content quality still reigns supreme in a zero-click search landscape.

In this episode, you’ll learn:

• Why understanding buyer behavior is essential in the age of long-tail AI queries
• How to leverage AI agents to streamline content creation without losing quality
• What marketers must do now to stay competitive as SEO and AI converge

Things to listen for:

(00:00) Intro

(01:36) The evolution of SEO

(02:11) Generative Engine Optimization (GEO)

(06:29) Content creation and audience connection

(08:25) The role of long-tail keywords

(13:19) Google's market share and AI integration

(18:56) AI tools and job automation

(21:24) Building AI workflows

(28:41) How to navigate the changing landscape

Resources:

• Connect with Chris: https://www.linkedin.com/in/chrisraulf/
• Chris’s official website: https://chrisraulf.com
• Learn more about Boulder SEO Marketing: https://boulderseomarketing.com
• Boulder SEO Marketing’s AI SEO Training Course: https://boulderseomarketing.com/seo-training-course/
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Apollo, here: https://www.apollo.io/