What does it take to create video content that truly connects in an era of AI tools and endless scrolling?

Drew English, CEO of Charter & Co and Forge Virtual Studios, joins Nicole to share why framing and storytelling—not just raw output—are what make video unforgettable. He breaks down how brands can use AI without losing the human touch, the three buckets of video content every marketing strategy needs, and why swinging big on brand is the smartest move in a performance-obsessed world.

In this episode, you’ll learn:

• Why framing is the secret ingredient that AI alone can’t deliver
• How to decide where AI fits into your video workflow without damaging trust
• The three video content “buckets” and how to use each for maximum impact

Things to listen for:

(00:00) Intro

(02:40) Ethics of editing with AI in video

(05:30) Where AI fits in video marketing

(06:48) Three buckets of video strategy explained

(10:08) Why AI fails in high-impact content

(11:57) Digital twins as risk to credibility

(16:54) Why video matters in modern marketing

(19:38) Using data to guide video strategy

(32:21) Balancing brand-building and performance marketing

Resources:

• Connect with Drew: https://www.linkedin.com/in/drew-english/
• Learn more about Charter and Company: https://charterandcompany.com
• Learn more about Forge Virtual Studios: https://forgevirtualstudios.com/
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Apollo, here: https://www.apollo.io/