In a world where AI is rapidly reshaping search behavior and content creation, how can marketers stay ahead of the curve?

Kaylee Peterson, Director of SEO at Compose.ly, joins Nicole to talk about the evolving landscape of AI search and content strategy. They discuss how Google’s increasing reliance on AI is changing the game for SEO and content creators, and how brands can adapt to stay visible in an AI-first world. Kaylee shares insights on leveraging AI tools, understanding the shifting dynamics of organic traffic, and the importance of building brand authority to thrive in the new search era.

In this episode, you’ll learn:

• How AI search is influencing SEO and content visibility
• Why brand authority and thought leadership matter more than ever
• What strategies can help you future-proof your SEO efforts in the AI-driven world

Things to listen for:

(00:00) Intro

(02:55) Current state of AI in Google search

(04:59) How AI is impacting SEO

(08:39) Understanding LLMs and content strategy

(12:55) Effective tracking and reporting techniques

(18:43) Adapting marketing strategies for AI

(25:01) Future-proofing SEO and content creation

(30:57) How to navigate the future of content and AI

Resources:

• Connect with Kaylee: https://www.linkedin.com/in/kp3t3z/
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Clutch, here: https://clutch.co/