What does it mean to celebrate one year of Content Matters in the middle of a marketing landscape transformed by AI, brand building, and shifting SEO?

Nicole MacLean, host of Content Matters, flips the script for this special anniversary episode as she reflects on the first year of conversations, lessons, and favorite moments. Joined by Kaylee Peterson, Director of SEO at Compose.ly, Nicole shares why so many standout marketers come from journalism backgrounds, how proprietary data creates a powerful brand story, and why editing is becoming the most valuable skill in an AI-driven world. She also talks about the importance of authentic relationships, repurposing content with purpose, and why marketers who focus on strategy, not shortcuts, will continue to thrive.

In this episode, you’ll learn:

• What one year of conversations revealed about journalism’s lasting influence on marketing
• Why proprietary data and brand storytelling are essential in the age of AI search
• How editing and human judgment keep marketers invaluable as AI evolves

Things to listen for:

(00:00) Intro

(00:46) Celebrating one year of Content Matters

(01:11) Flipping the script: Nicole gets interviewed

(02:50) Memorable moments and lessons learned

(05:57) The importance of journalism in marketing

(07:20) Personal stories and influences

(13:44) The role of data and AI in marketing

(17:37) The future of marketing with AI

(31:49) Encouragement for marketers

(33:53) Looking ahead: what's next for Content Matters

Resources:

• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• Connect with Kaylee: https://www.linkedin.com/in/kp3t3z/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Clutch, here: https://clutch.co/