Best Tracie Patterson Podcasts (2025)

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Trying to Show in ChatGPT Results? Do This First 55:31

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4h ago55:31

55:31

What’s actually changing with SEO in the age of AI—and what do health pros and service providers need to do about it? In this episode, I’m joined by Jess Freeman, award-winning web designer for fitness and wellness professionals, host of the BrandWhys podcast, and the founder of Jess Creatives. She’s been building strategic, no-fluff websites for o…

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The Essence of Innovation. (And Why Bigger Isn't Always Better in Design Thinking) 33:10

26m ago33:10

33:10

In this episode Lucy and Tracy explore the multifaceted nature of innovation, emphasising the importance of iterative processes, understanding customer needs, and the role of design thinking in creating impactful solutions. They discuss concepts like painstorming and jobs to be done, highlighting how small changes can lead to significant value. The…

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Not a numbers person? Start here to make it doable 54:31

4d ago54:31

54:31

You’re Not Avoiding Data Because You’re Lazy — It Feels Unsafe (And What to Do Instead) You know that thing where you avoid looking at your numbers and just hope for the best? Yeah, same. But what if the issue isn’t that you’re not a “numbers person”—what if it’s actually business trauma in disguise? In this episode, I’m sitting down with data stra…

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Embracing Vulnerability in the Creative Space 34:34

1M ago34:34

34:34

In this episode Lucy Patterson and Tracy Sharp explore the theme of vulnerability and its critical role in design thinking and creative spaces. They share personal stories of vulnerability, discuss the gender dynamics surrounding it, and emphasise the importance of creating safe spaces for open communication. The conversation also highlights practi…

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Beginner's Guide to Unlocking the Power of Curiosity in Design Thinking 39:23

2M ago39:23

39:23

In this episode, Lucy and Tracy explore the transformative power of curiosity within the context of design thinking. They discuss the science behind curiosity, its role in personal and professional growth, and how it can be harnessed as a tool for innovation. The conversation delves into different types of curiosity, the importance of creating safe…

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A Beginner's Guide to AI versus Design Thinking 31:57

3M ago31:57

31:57

In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence. They discuss the historical context of AI, its integration into design processes, and the importance of maintaining a humanity-centered approach. The conversation emphasises the need for empathy, creativity, and the unique insights that o…

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Stop Proving and Start Leading: Your Work is Already Good Enough 14:28

3M ago14:28

14:28

Ever felt like your best work is locked away behind a wall of “shoulds” and disclaimers? That before you can launch, you have to prove every detail to perfection? Yeah, I’ve been there—and I’m here to tell you: that mindset is keeping you stuck. In this episode, I’m tearing down the proving mindset that sneaks in and steals your best ideas before t…

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The Secret to AI Systems That Let You Lead Your Business Easier 44:25

4M ago44:25

44:25

Ever feel like you’re stuck on the hamster wheel—juggling all the roles in your business but never quite getting to the visionary part? This episode is your permission slip to ditch that hustle and build your own AI Dream Team that actually works for you. I’m sitting down with Gemma Bonham-Carter—online course expert, AI strategist, and total syste…

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Timeline of Trust: How to Sell When They'll Buy 15:04

4M ago15:04

15:04

What if the reason people aren’t buying… isn’t your offer at all? We’ve been taught to optimize, refine, and fix every detail in our business—from pricing to positioning to platforms. But what if the “problem” isn’t what you’re doing… but when you’re doing it? In this episode, I’m breaking down the Timeline of Trust—a three-phase framework that shi…

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Build the Business That Fits Who You Are Now 44:29

4M ago44:29

44:29

Build the Business That Fits Who You Are Now Let’s talk about what most “success stories” leave out: the messy middle where you realize the business you built doesn’t quite fit anymore. In this episode, I’m joined by marketing and sales coach Melissa Pruitt, and we’re talking about what it looks like to evolve your business in a way that actually h…

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When the Offer You're Building Gets Personal 14:00

4M ago14:00

14:00

The Raw Edge of Creation – Building When It’s Personal You’re not frozen, but you’re not quite in motion either. You’re standing in that vulnerable space—where the thing you’re building isn’t just strategic anymore... it’s personal. In this solo episode, I’m dropping in to talk about what it really feels like to create something sacred in your busi…

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A Beginner's Guide to Empathy 23:35

4M ago23:35

23:35

In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users. They discuss the consequences of neglecting empathy, share personal anecdotes, and provide practical tools and steps for fostering empathy in design proc…

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She Outgrew Her Offer + Created a YouTube System Built for CEO Energy 41:09

5M ago41:09

41:09

What if evolving your signature offer didn’t mean scrapping everything and starting over? And what if YouTube could become the most sustainable, aligned lead engine in your business—without turning into a full-time content creator? In this episode, I’m joined by Melissa Mitchell of Wandermint Creative. We’re talking about what it really looks like …

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Gaslit by the Launch Plan? The Quiet Cost of Performing “Success” 33:13

5M ago33:13

33:13

Rethinking Launch Pressure, Personal Capacity, and Trusting Your Offer You know that moment when you’re mid-launch and thinking, “Why does this feel like I’m holding a circus together with one paperclip and a prayer?” Yeah. That moment. This episode is a full-on behind-the-scenes pass into a Launch Without Limits coaching call, where I got real abo…

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The truth about this launch… and it changed everything 26:29

6M ago26:29

26:29

What happens when the thing you’ve done a hundred times… suddenly stops working? When your plan makes perfect sense, but you can’t move forward with it? That’s what this final episode of the Launch Style Stories series is all about. I’m pulling back the curtain—not on someone else’s launch, but on mine. This is the one that took the longest. The on…

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Talking Strategy, Funnel Overwhelm, and Getting Offers Out Fast 1:02:04

6M ago1:02:04

1:02:04

Welcome in, everyone. Today I'm joined by the brilliant Lacey Cribb, a funnel builder, marketing tech expert, and business strategist who knows how to take the guesswork and stress out of launching. You might know her as the host of the Funnel Building Strategies for Online Business Owners podcast, but around here, she's also known as someone who's…

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Inside Paul Pruitt’s Launch Evolution and Why Your Style Matters More Than Ever 57:57

6M ago57:57

57:57

What if launching didn’t have to feel like an energy-draining performance? That’s exactly what Paul Pruitt and I got into in this conversation—one that spans industries, income levels, and entrepreneurial seasons. Paul’s launched a lot over the years (we’re talking real estate, photography, coaching, education), and what stood out most wasn’t just …

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AMA: Comfortable Sales Conversations + Smart Pricing for Global Clients 24:06

6M ago24:06

24:06

Ever feel like you're still nervous on sales calls—even years into your business? Or wonder if you should charge in USD or your local currency? You're not alone. And in this AMA-style episode, I’m answering both of those questions straight from the community. We’re talking about the very real, very normal awkwardness of selling (even when you're gr…

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Frenchie's Real Talk on Ditching the “Perfect” Launch Plan 41:23

6M ago41:23

41:23

What if launching didn’t have to feel like an all-consuming, high-stakes gamble? In this episode, I sit down with business strategist and advisor Frenchie Ferenczi to talk about launching in a way that actually makes sense for your business—without the overwhelm, burnout, or rigid blueprints. Frenchie shares her first-ever launch story (spoiler: sh…

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From China to Mexico: How Quayjo Rebuilt His Business from the Ground Up 46:36

6M ago46:36

46:36

What if the business you’ve built isn’t the one you actually want? That’s exactly what happened to my guest, Kwadwo Sampany-Kessie, Strategic Facebook Ads Partner and host of The Art of Online Business podcast. His journey is anything but traditional—from teaching Mandarin in China to an unexpected "forever vacation" in Mexico that reshaped his ent…

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Unfiltered Interview: Rethinking How Launching Works for You 48:36

6M ago48:36

48:36

Unfiltered Interview: Rethinking How Launching Works for You For this special episode of Launch Style Stories, we’re flipping the script! Instead of me, Tracie, asking the questions, my friend and podcast guesting strategist Natalie Koussa takes over the mic to interview me. I’ve been guiding you through different launch stories, helping you see wh…

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More Clients or More Cash? The Truth About Revenue Growth 17:37

6M ago17:37

17:37

You Think You Need More Clients… But Do You? If you’ve ever felt stuck between wanting more revenue but not wanting to scale your offer, this one’s for you. I see it all the time—business owners pouring all their energy into growing one offer, thinking that’s the only way to hit their revenue goals. But what if that tension you’re feeling isn’t act…

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The One Shift That Made Launching Fun Again with Caryn Gillen 33:22

6M ago33:22

33:22

Launching is a wild ride, and no one knows that better than Caryn Gillen. With 15 years in the online space and a lifetime surrounded by family businesses, Caryn has experimented with just about every launch strategy out there. In this episode, she’s sharing what’s worked, what hasn’t, and the surprising realization that changed everything for her.…

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Webinars That Work: Forget the Old Rules & Run Them Your Way 45:45

7M ago45:45

45:45

Forget the Old Rules - Make Webinars Work for You with Sue McLachlan Ah, webinars. Love them, hate them, call them another name, they’ve been around forever—but are they still effective? Spoiler: Yes... if you do them right. And that’s exactly what we’re diving into today with Kajabi expert Sue McLachlan. Sue and I are breaking down the outdated, o…

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Natalie’s Laid-Back, Relationship-First Launch Style 49:56

7M ago49:56

49:56

Welcome to the first episode of Launch Style Stories, a limited series where we dive deep into the many ways you can launch—without the stress of copy-pasting someone else’s strategy. And today, we’re kicking it off with podcast guest expert Natalie Koussa to talk about how she has crafted a launch style that’s both laid-back and relationship-first…

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The Hidden Truth About What Makes You Stand Out 17:58

7M ago17:58

17:58

The Hidden Truth About Your Business Brilliance Ever feel like you’re just another coach, course creator, or service provider lost in a sea of sameness? That nagging voice whispering, “What makes me different?”—yeah, it’s a lie. In this episode, we’re tackling the biggest myth keeping entrepreneurs stuck: the idea that you have to find your uniquen…

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2025 Is Here, and Old-School Strategies Already Failed. Now What? 24:21

7M ago24:21

24:21

Season 2 Is Here—And It’s Time to Burn the Rulebook on What Should Work in Business Welcome to Season 2 of Digital Business Your Way! 🎉 If you’re here, you already know—online business is changing FAST. And if 2024 left you scratching your head wondering why your go-to strategies aren’t hitting like they used to, you’re not alone. This season, we’r…

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A Beginner's Guide to Embracing Struggles, Adopting Solutions & Learning Lessons: Season Two Finale. 40:44

8M ago40:44

40:44

In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza. They discuss practical solutions for common business struggles, the significance of stakeholder engagement, and the value of iterative testing. The episode emphasises the jou…

1
A Beginner's Guide to The Power of Implementation in Design Thinking 30:50

8M ago30:50

30:50

In this episode Lucy Patterson and Tracy Sharp explore the critical theme of implementation in the design thinking process. They discuss the importance of taking action, the challenges of maintaining momentum, and the necessity of reflection and feedback. The conversation also touches on useful frameworks like TOMS and the Five-Star Ratings Framewo…

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A Beginner's Guide to Navigating the Ideation Process in Design Thinking 33:08

9M ago33:08

33:08

In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping. They discuss how to navigate overwhelming ideas, the iterative nature of innovation, and the significance of vulnerability in seeking feedback. The conversation emphasises the ne…

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A Beginner's Guide to Creating Safe Spaces for Innovative Ideas 32:41

10M ago32:41

32:41

In this episode, Tracy Sharp and Lucy Patterson discuss the challenges of ideation, particularly focusing on overcoming self-criticism and perfectionism. They emphasise the importance of preparation, creating a safe space for sharing ideas, and the role of facilitators in guiding the process. The conversation also touches on the significance of emb…

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A Beginner's Guide to Navigating The Pitfalls of Design Thinking 33:08

10M ago33:08

33:08

In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of understanding stakeholders, defining clear problem statements, and the iterative nature of design thinking. The conversation highlights the significance …

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A Beginner's Guide to Stakeholders, Co-Creation and 'The Messy Middle' 34:23

11M ago34:23

34:23

In this episode, Lucy and Tracy explore the complexities of design thinking, focusing on the importance of stakeholders, co-creation, and the challenges of people-pleasing. They discuss how to navigate diverse opinions, the value of empathy, and the iterative learning process involved in design thinking. The conversation highlights real-life applic…

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A Beginner's Guide to Empathy & Figuring Out Your Point of View 25:27

11M ago25:27

25:27

In this episode, Lucy and Tracy explore how empathy helps us understand others and ourselves, fosters deeper connections, and leads to better decision-making. They also delve into the significance of forming a distinct point of view to be used as a guide to action when navigating potential challenges. *This episode is kindly sponsored by Rama Gheer…

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A Beginner's Guide to Doing Things 21:46

11M ago21:46

21:46

Your hosts, Lucy and Tracy, kick off season 2 with an episode entitled 'A Beginner's Guide to Doing Things'. *This episode is kindly sponsored by Vaughan Broderick, co-author of The DUCTRI Playbook* In this episode, they challenge you - the listener - to take a fresh approach to growing your business and up-levelling your lives using the power of d…

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Season 2 Trailer 2.0 3:08

1y ago3:08

3:08

Have you missed us? Who's ready to take action and solve problems with us? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - Eng…

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Season 2 Trailer 1.0 2:59

1y ago2:59

2:59

Have you missed us? Who's feeling stuck and ready to do something about it? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - En…

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Behind the Scenes of a Coaching Business with Kelsey Murphy 49:37

1y ago49:37

49:37

In this engaging episode, Kelsey Murphy dives deep into her compelling evolution from corporate to a renowned 'coach's coach.' Sharing her insights and personal anecdotes, Kelsey explores how she discovered the world of coaching, the challenges she faced, and how she strategically structured her business to achieve work-life harmony. She offers inv…

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From Spinning Wheels to Solid Foundations: Balance Brand Cohesion with Evolution 42:37

1y ago42:37

42:37

In this episode, host Tracie Patterson welcomes Kristin Lawton from the District Brand Bar, an expert in marketing and branding strategies. The discussion centers around the importance of creating solid business foundations to achieve a cohesive brand identity while allowing for evolution and flexibility. Kristin shares actionable advice on definin…

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Breaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating Impact 53:32

1y ago53:32

53:32

In this podcast episode, Tracie welcomes Emily Reagan to discuss the evolution of her online business focused on empowering virtual assistants through comprehensive courses and a supportive community. They delve into the nuances of transitioning from client work to focusing on mentorship and coaching, the importance of high-touch onboarding, and st…

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Adapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & Growth 14:42

1y ago14:42

14:42

Adapting Your Online Business to Changing Buyer Behavior In this episode of 'Cocktails, Coffee, and Conversation™,' Tracie discusses how business owners can adapt to changing buyer behavior by diversifying their offer suite, implementing effective pricing and sales mechanisms, and retaining current customers with loyalty programs. She provides acti…

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Low-ticket part 2: Building Confidence & Trust 23:48

1y ago23:48

23:48

In today's episode of Cocktails, Coffee, & Conversations™, Tracie is joined by Sue McLachlan from the Unicorn Advisory to discuss the importance of low ticket offers in online business strategies. The conversation delves into the significance of gathering and using feedback, the role of trust in customer relationships, and how smaller priced offers…

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Buyer Behavior vs Business Success: When it feels like tension, what do you do? 12:30

1y ago12:30

12:30

Adapting to Changing Buyer Behaviors in a Sophisticated Market In this episode of Cocktails, Coffee, and Conversations™, host Tracie Patterson explores strategies for business owners to understand and adapt to changing buyer behaviors amid heightened market sophistication. Tracie debunks the myth that 'no one is buying' and emphasizes the importanc…

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Speaking of Success: Heather Sager on Voice, Family, & Growing a Business 46:12

1y ago46:12

46:12

Explore the transformative journey of entrepreneur Heather Sager as she discusses finding confidence in one's voice, simplifying business processes, embracing change amidst major life transitions, and the crucial role of community and adaptability in successful entrepreneurship. Learn valuable insights on setting new business goals, redefining succ…

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AMA: Layering Excitement with Transparency and What to Do When You Don't Know Everything 19:08

1+ y ago19:08

19:08

Layering Excitement and Overcoming Expert Fears in Business In this episode of 'Cocktails, Coffee, and Conversations™' with Tracie, she answers listeners' questions about how to balance excitement with conscientious selling and how to handle fears of not having all the answers as a supposed expert. Tracie offers practical advice for capturing ideas…

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Beyond One-Size-Fits-All: A Guide to Transparent & Effective Marketing 45:19

1+ y ago45:19

45:19

The Myth of One-Size-Fits-All Strategies in Business In this episode, Tracie Patterson, host of Cocktails, Coffee, & Conversations™, is joined by Kristin Lawton of District Brand Bar, a seasoned marketing and branding expert. Kristin emphasizes the importance of transparency in sharing the unique factors that contribute to one's success, cautioning…

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Metrics vs Value: Sustainable Success for Digital Entrepreneurs 19:39

1+ y ago19:39

19:39

In this episode of Cocktails, Coffee, and Conversations™, Tracie delves into the crucial concept for entrepreneurs that one's value is not defined by metrics or numbers. Highlighting the unhealthy reliance on external validation, she explores three key areas essential for sustainable business sales. Through an engaging narrative, Tracie discusses t…

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Quiet Impact: Marketing Yourself on Your Terms 49:52

1+ y ago49:52

49:52

Embrace your expertise without the spotlight and create content and sales synergy. This episode captures an engaging conversation between the host, Tracie, and her guest, Jen, as they delve into the dynamics of marketing and content creation for individuals who prefer staying out of the spotlight. Jen shares her journey from being an English teache…

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Creating lasting fans & buyers with The How 10:54

1+ y ago10:54

10:54

In this episode, Tracie challenges the common marketing advice that discourages sharing the 'how' in sales messaging. She argues that by detailing how a product or service fits into a potential buyer's daily life, marketers can connect more deeply with their audience. Tracie emphasizes the importance of demonstrating the practical application of so…

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Unlocking the Power of Low Ticket Offers Part 1 with guest coach Sue McLachlan 38:42

1+ y ago38:42

38:42

In this episode of Cocktails, Coffee, and Conversations, host Tracie, a digital entrepreneur and business coach, engages with online business strategist and Kajabi expert, Sue McLachlan, from the Unicorn Advisory, to explore the strategic advantages of low ticket offers in the digital business landscape. They discuss the concept of low ticket offer…