You Think You Need More Clients… But Do You?

If you’ve ever felt stuck between wanting more revenue but not wanting to scale your offer, this one’s for you.

I see it all the time—business owners pouring all their energy into growing one offer, thinking that’s the only way to hit their revenue goals. But what if that tension you’re feeling isn’t actually about growth? What if it’s about misplacing your revenue needs?

That’s exactly what came up in two coaching calls this week—two completely different businesses, same core problem. And if they’re struggling with it, I know plenty of you are too.

So, let’s break it down:

• Are you actually trying to grow your offer, or are you trying to fix a revenue problem?
• The massive difference between scaling an offer vs. increasing revenue.
• The many (many) ways to make more money without adding more clients.
• How to tell if resistance is a sign to pivot or just a fear of expansion.

What You’ll Learn in This Episode:

• The real reason you’re feeling resistance around growing your offer. (02:25)
• Why more clients isn’t always the answer to more revenue. (04:00)
• Alternative ways to increase revenue without scaling. (04:53)
• The difference between “stretchy” growth and “hell no” resistance. (06:39)
• How to tell if you need a new strategy or just better messaging. (09:05)
• The importance of diversifying revenue streams and what that actually looks like. (10:44)

• Work with Me: https://www.traciepatterson.com/connect
• Ask Me Anything About Business: https://traciepatterson.com/ama
• Turn Your Content into Cash—Grab the Free 5-Step Guide Now! 👉 https://traciepatterson.com/micro-freebie
• Connect on Social: https://www.instagram.com/thetraciepatterson

🎵 Music by ColourfulSounds

🎧 Podcast Editing by Maia McLachlan