Ever feel like you’re stuck on the hamster wheel—juggling all the roles in your business but never quite getting to the visionary part? This episode is your permission slip to ditch that hustle and build your own AI Dream Team that actually works for you.

I’m sitting down with Gemma Bonham-Carter—online course expert, AI strategist, and total systems genius—to talk about how she uses AI to support her mission, not just churn out tasks. We dig deep into why AI isn’t just for marketing or for building tools for others—it’s a resource that can (and should) support you as the leader of your business.

We also talk about the gender gap in AI adoption and how so many of us are quick to build these systems for clients or followers but forget to use them to make our own businesses easier to run. Gemma’s story shows you how AI can help you step out of the weeds, embrace your CEO role, and build a business that aligns with the life you want—without sacrificing your energy, creativity, or values.

If you’ve ever wondered how to use AI assistants to truly support yourself (and not just your customers), this episode is your roadmap.

👉🏼Tune in now to hear how AI can help you lead, grow, and thrive—on your terms.

What You’ll Learn:

[00:02:00] — Why AI is more than just marketing tools—and how to make it work for you

[00:04:15] — How Gemma built her first AI assistant and why it changed everything

[00:07:40] — The importance of a brand book to make AI sound like you

[00:11:00] — Using AI to support your mission and vision—without the burnout

[00:14:20] — Addressing the gender gap: why women need to build AI systems for themselves

[00:18:35] — How to move from "using AI for others" to using AI to support your business growth

[00:22:50] — Gemma’s personal story of building a business that fits her life (and why she won’t settle for anything less)

[00:26:10] — How to think bigger: letting AI handle the weeds so you can stay in the CEO seat

[00:30:00] — Overcoming overwhelm: how Gemma keeps her AI systems lean, relevant, and actually helpful

[00:34:20] — The evolution of AI tools and why the landscape is changing fast (and what that means for entrepreneurs)

[00:38:45] — The top mistakes people make when trying to implement AI (and how to avoid them)

[00:41:10] — Final thoughts: the one thing Gemma wishes she’d done sooner—and why it matters for you too

Resources Mentioned:

AI Unlocked recordings

AI Dream Team (special price + bonuses inc Brand Book)

The 2-Hour Brand Book (by itself)

Your Next Steps:

Work with Me: https://www.traciepatterson.com/connect

Ask Me Anything About Business: https://traciepatterson.com/ama

Free training: Build a launch that fits how you actually lead

👉🏼 https://traciepatterson.com/style

Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan