What’s actually changing with SEO in the age of AI—and what do health pros and service providers need to do about it?

In this episode, I’m joined by Jess Freeman, award-winning web designer for fitness and wellness professionals, host of the BrandWhys podcast, and the founder of Jess Creatives. She’s been building strategic, no-fluff websites for over a decade and has helped hundreds of experts get found online—and now she’s breaking down what AI is doing to the SEO game.

If you’ve been wondering how to show up in AI tools like ChatGPT, this episode pulls back the curtain on what’s really happening behind the scenes of AI search—and why it’s not the same old Google game. Jess and I dig into what clarity actually means in the context of content and visibility, what you need to fix before worrying about keywords, and how to position yourself as “the best answer” inside the new AI ecosystem.

Plus, we talk about how we’re bringing this conversation into real-time strategy and support through The Ordinary Virtual Summit, our brand-new event for digital business owners who are ready to build sustainable, searchable, and sales-ready businesses.

👀 Learn more and grab your ticket at https://theordinarybusiness.com

“Your homepage shouldn’t be a vibe—it should be a map.” — Jess Freeman

🎧 Drop in on the conversation to hear:

What’s actually changed with AI and SEO (and what’s stayed the same)

Why blog content isn’t your golden ticket to visibility

The key difference between being found on Google vs. in ChatGPT

How clarity in your copy directly impacts your ability to rank

Simple, practical things to update today on your website

The case for using YouTube and podcast interviews to boost your AI visibility

And… all the juicy details about our upcoming event, The Ordinary Virtual Summit!

What You’ll Learn

00:02:40 – How AI search is different from traditional SEO

00:06:55 – Jess’s spicy opinion about blog content and ChatGPT rankings

00:11:22 – The biggest mistake people make when trying to “rank”

00:17:10 – Why clarity is more powerful than cleverness in your homepage copy

00:21:30 – Visibility strategies beyond your website

00:27:12 – How to know if your website content is confusing AI tools

00:32:15 – What to audit on your site before creating new content

00:38:50 – The power of YouTube and podcasts in AI visibility

00:43:12 – What Jess and I are co-creating inside The Ordinary Virtual Summit

00:47:40 – Who this summit is for—and why we’re doing it differently

00:52:00 – Jess’s final advice: if you only do one thing this quarter, let it be this

Resources Mentioned:

Jess’s free audio training on AISO: https://jesscreatives.com/rank-in-chatgpt

Jess’s site: https://www.jesscreatives.com

The Ordinary Virtual Summit: https://theordinarybusiness.com

Jess on Instagram: https://www.instagram.com/jesscreatives

Your Next Steps:

Work with Me: https://www.traciepatterson.com/connect

Ask Me Anything About Business: https://traciepatterson.com/ama

Free training: Build a launch that fits how you actually lead 👉🏼 https://traciepatterson.com/style

Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan

Photo: WorkPlay Branding