What happens when the thing you’ve done a hundred times… suddenly stops working?

When your plan makes perfect sense, but you can’t move forward with it?

That’s what this final episode of the Launch Style Stories series is all about. I’m pulling back the curtain—not on someone else’s launch, but on mine. This is the one that took the longest. The one that broke things open. The one that recalibrated everything about how I coach, launch, and lead.

Spoiler: It wasn’t burnout. It wasn’t strategy. It wasn’t missing momentum. It was something deeper—and when I hit that wall, it changed everything.

This episode is both a closing chapter for this series and an opening into what’s now possible—because if you’ve ever felt like the traditional ways of launching are boxing you in, this is for you. I’m walking you through the moments that brought me to a halt, the real story behind this program, and how launch style isn’t just about what you do—it’s about how you move through the world.

We’re closing the loop on this series by going full-circle—right back to the heart of what Your Launch Style™ is really all about.

Here’s what I’m sharing in this episode:

[02:00] What made this launch so different (and why it took so long)

[04:59] The moment I hit the "truth wall"

[07:30] What I asked my community that helped unlock everything

[08:49] The real problem with most launch methods

[10:48] The four core elements that make up your unique launch style

[11:36] A fashion metaphor to help you finally understand strategy vs. tactics

[14:33] The truth about funnels vs. launches (and why most people get it wrong)

[17:00] The “meta moment” of launching a launch program while evolving your own launch style

Resources Mentioned:

Your Launch Style program: https://www.traciepatterson.com/yls

YLS Live Event: https://www.traciepatterson.com/yls-live-event

Listen to the full series: https://www.traciepatterson.com/launch-style-stories

🎧 Binge the series or come to the live event, but whatever you do—don’t try to force a strategy that doesn’t fit you anymore.

CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan