What if the reason people aren’t buying… isn’t your offer at all?

We’ve been taught to optimize, refine, and fix every detail in our business—from pricing to positioning to platforms. But what if the “problem” isn’t what you’re doing… but when you’re doing it?

In this episode, I’m breaking down the Timeline of Trust—a three-phase framework that shifts how you sell and why your best clients might still be in the “just browsing” phase (and that’s not a problem). If you’ve been spinning your wheels wondering why people love your content but don’t convert, this is going to be a massive relief and a total reframe.

I’m walking you through what happens in your audience’s brain from the moment they discover you, to when they’re ready to buy—and how most sales strategies break that trust without even realizing it. This is your permission slip to stop forcing urgency, and start building connection that converts naturally.

We're not chasing attention. We’re calibrating trust.

What we're talking about:

[02:00] The sneaky habit keeping most entrepreneurs stuck in the “fix it” loop

[03:15] Why awareness ≠ readiness (and why that’s not a failure)

[04:30] The real role of visibility and why browsing is actually good behavior

[06:45] Phase 1: Awareness – what’s really happening when someone “finds” you

[07:30] Phase 2: Alignment – why overselling or disappearing both break trust

[09:30] How to build belief instead of pushing sales

[10:45] Phase 3: Activation – the real reason someone says YES (and what most people get wrong)

[11:30] How to sell without urgency, shame, or gimmicks—and still hit your goals

[12:00] What to calibrate instead of chasing more

Resources Mentioned:

Your Launch Style: https://www.traciepatterson.com/yls

Your Next Steps:

Work with Me: https://www.traciepatterson.com/connect

Ask Me Anything About Business: https://traciepatterson.com/ama

Free training: Build a launch that fits how you actually lead

👉 https://traciepatterson.com/style

Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan