Best StubGroup Podcasts (2025)

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Why Google Trusts StubGroup to Make Advertisers Successful 1:45

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8d ago1:45

1:45

Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come from being in the program.Would you like a top Google…

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How Do I Rank on ChatGPT? (Generative Engine Optimization) 1:48

4h ago1:48

1:48

If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up? John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on Google, GEO helps you get featured in AI-generated answ…

1
Video Verification for Google Merchant Center 4:38

17h ago4:38

4:38

If your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know. John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process. This includes how to avoid mistakes that could slow down your rei…

1
How We Helped An Agency Fix Their Client’s Google Ads Suspension 5:08

13d ago5:08

5:08

In this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, A…

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What Happens When My Client’s Google Ads Account Is Suspended? 2:35

16d ago2:35

2:35

If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad account, audit the website, audit the online footprint-…

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What Is a Comparison Shopping Service (CSS)? 2:59

19d ago2:59

2:59

What is a Comparison Shopping Service (CSS), and why does it matter for advertisers in Europe?In this video, John Horn (CEO of StubGroup) breaks down:-What CSS platforms are and how they work-Why Google Shopping itself is considered a CSS-How EU laws require Google to allow competing CSSs-The fees and performance differences between Google Shopping…

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Free Guide to Fix Google Ads Circumventing Systems Suspensions 0:43

21d ago0:43

0:43

Struggling with a Google Ads Circumventing Systems suspension?We’ve released a free guide to help you understand and resolve this issue. In the guide, you’ll learn:-What the circumventing systems policy is-The most common reasons accounts trigger this suspension-Real case studies of how StubGroup has fixed this problem for clients-Resources to audi…

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Content API for Shopping Is Changing to Merchant API 3:00

22d ago3:00

3:00

Google is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify, WooCommerce, and other platforms are doing for advertise…

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Dishonest Pricing Practices | October 2025 Google Ads Policy Update 7:20

23d ago7:20

7:20

Google announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged (bait-and-switch tactics, price exploitation, misleadi…

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The State of Google Ads Suspensions in 2025 (New Data) 11:56

26d ago11:56

11:56

Google cracked down harder than ever in 2024, suspending over 39 million advertiser accounts. And early data from 2025 shows the trend isn’t slowing down.In this video, StubGroup CEO John Horn walks through our latest suspension study and shares insights you won’t find anywhere else:-The most common Google Ads suspension types in 2025-How many adve…

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Fix Low Quality or Deceptive Landing Pages with Google Ads 4:40

28d ago4:40

4:40

Low-quality or deceptive landing pages are a common reason for Google Ads disapprovals or even account suspensions.In this video, StubGroup CEO John Horn explains:-What Google considers a low-quality or deceptive landing page-Common mistakes (thin content, copied text, image-only pages, fake reviews, broken URLs)-Best practices for compliance (orig…

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Confirm Whether or Not Your Campaigns Have European Union Political Ads 1:07

30d ago1:07

1:07

Google now requires advertisers to confirm whether their campaigns include political ads in the European Union.In this video, StubGroup CEO John Horn explains:-Why Google is asking this question in 2025-How to confirm at the campaign level-Why setting it at the account level is faster and safer-Where to find the option in your account settingsIt’s …

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Agentic AI & Pricing in the AI Era with Sani Abdul-Jabbar | Clicks to Customers Podcast 40:39

1M ago40:39

40:39

In this Clicks to Customers episode, John Horn interviews Sani Abdul-Jabbar: Entrepreneur, technologist, and author of Makers: A Slender Knowledge. They dive into why tools alone aren’t a competitive advantage, how agentic AI changes org charts, and why your data and creativity are the real moat. Sani also shares practical frameworks for turning sc…

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The Complete Google Ads Website Compliance Audit Guide 1:36

1M ago1:36

1:36

If your Google Ads account is suspended, there’s a strong chance that the issue is with your website. In this video, we explain why auditing your site is such a critical part of fixing suspensions and what Google looks for when reviewing appeals.To make this easier, we’ve created a comprehensive Guide that covers everything you should check, from e…

1
Google Would Suspend Tim Ferriss for This Today 1:48

1M ago1:48

1:48

Tim Ferriss used Google Ads to test book titles before launching The 4-Hour Workweek. It was brilliant. But if he tried the same tactic today, Google would likely suspend him.In this video, we break down:- How Tim used ad click-through rates to pick his title- Why sending traffic to an under construction page would trigger Google's Circumventing Sy…

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What Is AI Max for Search? 6:31

1M ago6:31

6:31

Google just introduced a brand new campaign type (AI Max for Search) and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s…

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Should You Use One Google Ads Account for Multiple Websites? 9:38

1M ago9:38

9:38

Businesses often wonder about using single or multiple accounts; this video clarifies that. We address key reasons for each approach, focusing on **Google Policy** and practical considerations. Don't miss these crucial tips for your Google Ads account management.By StubGroup

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What Is Google’s Third Party Policy? (June 2025 Update) 1:46

1M ago1:46

1:46

This is a public service announcement for anyone running Google Ads: be VERY careful who you link your ad account to. ⚠️In June 2025, Google updated its Third-Party Policy—a set of rules for agencies and other businesses managing Google Ads on behalf of clients. One major change? If your Google Ads account is linked to a Manager Account (MCC) that …

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Rule of 26 for B2B Growth with Michael “Buzz” Buzinski | Clicks to Customers Podcast 34:58

1M ago34:58

34:58

In this Clicks to Customers episode, John Horn interviews Michael Buzinski, President of Buzzworthy Integrated Marketing and author of The Rule of 26.They discuss how B2B service businesses can simplify their marketing, avoid “random acts of marketing,” and use frameworks like the Rule of 26, Focus to Fit, and P3P to grow more profitably.They also …

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What Products Are Prohibited on Google Ads? 4:37

2M ago4:37

4:37

Some products are simply off-limits on Google Ads . . . but the rules aren’t always as clear as you’d think.In this video, John from StubGroup walks you through the main product categories Google prohibits, plus the nuances and exceptions that could keep your ads compliant.You’ll learn:- The top prohibited categories (explosives, firearms, certain …

1
How to Cancel a Google Ads Account 2:20

2M ago2:20

2:20

In this video, we show you exactly how to cancel a Google Ads account and explain what canceling actually means.Canceling a Google Ads account is simple. Log in, go to Admin - Preferences, and under Account Status, choose "Cancel my account." You can reactivate it later with just a click, so this isn't permanent deletion—it's just pausing the accou…

1
How Many Times Can You Appeal a Google Ads Suspension? 3:32

2M ago3:32

3:32

How many times can you appeal a Google Ads or Merchant Center suspension? In this episode, John from StubGroup explains how the appeal process really works . . . what’s true, what’s myth, and how to approach appeals strategically. You’ll learn: The truth behind the “three strikes” myth Key differences between Ads and Merchant Center appeals Tips to…

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How Total Turf Scales with Reviews & Google Local Services with Tom Roche | Clicks to Customers 30:41

2M ago30:41

30:41

In this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow.Links mentioned:Tom Roch…

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How to Fix a Google Merchant Center Misrepresentation Suspension 5:55

2M ago5:55

5:55

Has your Google Merchant Center account been suspended for “misrepresentation”? You’re not alone — and in this episode, we’ll explain exactly what that means and how to fix it. The misrepresentation policy can flag your business for things like: Weak or missing contact info Unrealistic pricing or out-of-stock products No clear return or shipping po…

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Answers to Your Top Google Ads Account Suspension Questions 35:12

2M ago35:12

35:12

Got your Google Ads account suspended? You’re not alone — and we’re here to help. In this Q&A episode, the StubGroup Suspension Team answers the most common questions we hear from businesses facing suspensions, including: Why Google suspends accounts (and what they don’t tell you) How long reinstatement really takes What to do if your appeal gets d…

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Why Most Agencies Aren’t Profitable (And How to Fix It) with Marcel Petitpas of Parakeeto 44:09

3M ago44:09

44:09

Why do so many marketing agencies stay busy but barely turn a profit? In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots. Marcel…

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How B2B Brands Can Win with E-Commerce with Jason Greenwood 39:07

3M ago39:07

39:07

Jason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations t…

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The Science of People: How Physics-Based Hiring Transforms Teams | With Brandon Gano 33:28

4M ago33:28

33:28

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Brandon Gano, COO & Steward of Operations at HumanOp Technologies. They dive deep into HumanOp’s groundbreaking physics-based personality assessment—the only patented one of its kind—and explore how it’s revolutionizing hiring, team building, and leadership. …

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”Marketers Get Analytics WRONG” — And How to Fix It | Matt Bailey on Clicks to Customers 32:36

5M ago32:36

32:36

In this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it.They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goal…

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How to Actually Scale E-Commerce Profitably with Duane Brown (Take Some Risk) 27:35

5M ago27:35

27:35

"If you're selling socks with great ROAS but no margin—you're doing it wrong."In this episode of Clicks to Customers, StubGroup CEO John Horn is joined by Duane Brown, founder of Take Some Risk, for an eye-opening chat on what actually drives profitability in modern e-commerce.From the real-world impact of tariffs to why mobile UX is make-or-break,…

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Why ”Pretty” Websites FAIL: Conversion Rate Myths with Brian Massey 31:01

5M ago31:01

31:01

Why don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "conversion rate optimization" is a misleading term-H…

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Google Ads Autocomplete Q&A: What People Really Want to Know 8:26

5M ago8:26

8:26

Ever wonder what people are really Googling about Google Ads? In this candid and fast-paced Q&A session, we run through the most searched autocomplete questions on Google Ads—from "Is Google Ads worth it?" to "Can you fix a suspended account?"Whether you're just getting started or trying to figure out why your account was suspended, we’ve got you c…

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Why Most A/B Tests FAIL (and How to Fix Them) | Glib Hodorovskyi on CRO That Works 32:58

5M ago32:58

32:58

In this episode of Clicks to Customers, John sits down with Glib Hodorovskyi, co-founder of ConversionRate.Store, to dig deep into conversion rate optimization (CRO). Glib shares insights from running over 4,000 experiments, outlines a proven CRO process, and reveals why A/B testing is often done wrong—especially by small businesses. From statistic…

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Google Ad’s Newest Campaign Type—AI Max for Search 6:31

5M ago6:31

6:31

Google just introduced a brand new campaign type—AI Max for Search—and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s p…

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Google’s New Ad Policy Takes Effect May 31 – Are You Ready? 3:32

6M ago3:32

3:32

On May 1st, 2025, Google announced new ad transparency requirements—and they’re rolling out fast. In this episode, John Horn breaks down exactly what’s changing with Google Ads, including the new rule requiring payment profile names to be displayed starting May 31, and what’s coming in Phase 2 on June 30. You’ll also hear exclusive details not incl…

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The SECRET to Dominating the SaaS Space with Besnik Veralaku 38:14

6M ago38:14

38:14

In this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers. Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook …

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Mastering Link Building & SEO Strategies with Milosz Krasinski 🔗 | ChiliFruit 52:49

6M ago52:49

52:49

In this episode of the Clicks to Customers podcast, John Horn sits down with Milosz Krasinski, the founder of Chili Fruit, to discuss the secrets to effective SEO and link building. Milosz dives deep into the importance of backlinks, the challenges of link building, and the strategies that have helped his team thrive in the SEO world. He also share…

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Google Ads Account Suspended? | StubGroup Suspension Team Answers Your Top Questions! 35:12

6M ago35:12

35:12

Got your Google Ads account suspended? You're not alone — and we're here to help.In this special Q&A session, the StubGroup Suspension Team sits down to answer your most asked questions about Google Ads suspensions, reinstatement strategies, compliance tips, and how to avoid getting suspended again.🔎 In this video, you’ll learn:-Why Google suspends…

1
Fitting vs. Selling: The Secret to Closing More Sales without Manipulation! 💡 35:24

7M ago35:24

35:24

In this episode of the Clicks to Customers Podcast, John Horn talks with Aleasha Bahr, host of the podcast Sales is Not a Dirty Word and creator of the Black Sheep Sales Method. Aleasha explains her unique approach to sales, which is all about "fitting" instead of traditional selling tactics. She shares her journey into sales, how to avoid nightmar…

1
How to Pass Google Advertiser & Business Operations Verification 7:26

7M ago7:26

7:26

Struggling with Google Ads verification? In this video, we break down what you need to know about Google’s advertiser and business operations verification processes. Learn how to stay compliant, avoid ad suspensions, and pass verification smoothly.As a Premier Google Partner, StubGroup has helped thousands of businesses navigate Google’s policies. …

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How I Fixed a Google Merchant Center Misrepresentation Suspension 2025 4:21

7M ago4:21

4:21

Has your Google Merchant Center account been suspended for misrepresentation? You're not alone! Misrepresentation is the #1 reason for Merchant Center suspensions, but Google doesn’t tell you exactly what’s wrong.In this episode, we share a real-life case study of how we helped a new eCommerce business fix its Google Merchant Center suspension and …

1
AI, SEO & The Future of Search with Kaleb Steele 18:05

9M ago18:05

18:05

In this episode of the Clicks to Customers, John chats with Kaleb Steele, founder of Steele Solutions, about the latest SEO strategies and how AI is transforming content marketing. 💡 What You’ll Learn: ✅ How Google’s AI Overviews are changing SEO ✅ Why quality backlinks now matter more than quantity ✅ How AI-driven content modules save time & impro…

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The Future of Google Ads: Key Insights for 2025 18:53

9M ago18:53

18:53

John shares his insights and predictions about Google Ads in 2025. From the growing impact of ChatGPT on search behavior to Google’s integration of AI overviews and changes in tracking, John breaks down what businesses and advertisers need to prepare for in the year ahead.Key topics include:• The rise of ChatGPT as a search engine and its effect on…

1
How AI is Transforming Sales with Paul Kleen 29:04

9M ago29:04

29:04

In this episode of the Clicks to Customers, John chats with Paul Kleen, Founder and CEO of PitchIt.ai. Discover how PitchIt is transforming the sales funnel by using AI-powered voice and text agents to qualify leads faster and more efficiently than ever before.Paul shares insights into how PitchIt integrates with tools like Meta (Facebook & Instagr…

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What You Need to Know About Ads in 2025 35:07

10M ago35:07

35:07

In this episode, John digs into Google Ads updates, Meta (Facebook & Instagram) ad tips, TikTok advertising insights, and the future of platforms like Amazon, Pinterest, Snapchat, and X (formerly Twitter). He covers everything you need to know about AI-powered ad tools, tracking and attribution challenges, and how economic changes and new ad laws l…

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What Are AI Agents? Shanif Dhanani on Generative AI in SaaS 24:24

10M ago24:24

24:24

On this episode of Clicks to Customers, John Horn chats with Shanif Dhanani, founder of Locusive, about how SaaS providers and e-commerce businesses can use AI agents to transform customer experiences and drive conversions. Shanif shares: •What AI agents are and how they differ from ChatGPT •Examples of AI agents in action: From onboarding to smart…

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Google Ads Suspensions Update: Navigating Appeals & Faster Response Times 5:12

10M ago5:12

5:12

Join John and Lucian from the Stub Group team as they share the latest updates on the state of Google Ads suspensions as of November 2024. Discover how Google is streamlining (and sometimes complicating) their appeal processes, what it means for your suspended ad accounts, and how to prepare and respond effectively. Learn why Google’s quicker respo…

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Monetize Your SaaS Product Effectively with Dan Balcauski 42:43

11M ago42:43

42:43

In this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing.Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business. Dan shares: •How value and p…

1
Google Call Ads Are Going Away – What You Need to Know 4:43

11M ago4:43

4:43

Google is saying goodbye to Call Ads! 🚨 This ad type, designed for direct phone call conversions, is being “upgraded” to Responsive Search Ads (RSAs). In this episode, John covers:🔹 What Call Ads are and why they’re being phased out🔹 How this change impacts businesses relying on phone calls🔹 Steps you can take to prepare, including using Call Exten…

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Google Performance Max vs. Shopping Campaigns: What’s Changed? 4:37

11M ago4:37

4:37

Google recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including:- How PMAX and Shopping campaigns differ- Why ad rank and bidding now determine which campaign takes priority- Tips for testing and optimizing both campaign types t…