In this Clicks to Customers episode, John Horn interviews Michael Buzinski, President of Buzzworthy Integrated Marketing and author of The Rule of 26.They discuss how B2B service businesses can simplify their marketing, avoid “random acts of marketing,” and use frameworks like the Rule of 26, Focus to Fit, and P3P to grow more profitably.They also dig into pricing strategies, client qualification, productized services, and how to create a single point of entry that accelerates sales.Links mentioned:Michael Buzinski: https://buzzworthy.biz/Rule of 26: https://ruleof26.com/Buzzworthy Marketing Podcast: https://buzzworthy.biz/podcast/Learn more about StubGroup: https://stubgroup.com/Chapters0:00 Intro0:51 Meet Michael “Buzz” Buzinski1:54 Random acts of marketing and why they fail3:01 The Rule of 26 explained4:42 Why only 3 KPIs matter most6:07 Single point of entry strategy7:12 Focus to Fit framework9:00 Productizing services and creating quick wins11:25 Applying frameworks to StubGroup example13:36 Triage offers and flat-rate diagnostics16:19 The P3P client fit framework19:03 Culture fit, delivery fit, and profit fit21:00 Why simplifying your offer accelerates growth23:56 Avoiding bad-fit clients and saying no27:23 Why premium clients are easier than low-budget ones29:00 Guardrails for qualifying prospects31:02 Buzz’s mission to create 17 million jobs33:44 Free gift: Rule of 26 bookConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/