Google is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify, WooCommerce, and other platforms are doing for advertisers-What to do if you rely on a custom API connection-Why you should act early to avoid issues with Google Merchant CenterWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters:0:00: Intro: Google’s update for e-commerce advertisers0:09: From Content API for Shopping → Merchant API0:32: What the API does for your product data0:51: Why Google is making this change1:10: Deadline: August 18, 20261:31: Risks if you don’t update in time1:35: What Shopify, WooCommerce & big platforms will handle for you1:58: Confirming your platform’s readiness2:08: Custom API setups: what you must change2:25: Why you should start early2:50: How StubGroup can help with e-commerce advertisingConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/