Dishonest Pricing Practices | October 2025 Google Ads Policy Update
Manage episode 514303288 series 3696366
Google announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged (bait-and-switch tactics, price exploitation, misleading free trials)-How this impacts subscriptions, SaaS, locksmiths, apps, and more-What actions you should take now to stay compliant and avoid suspensionsRead Google's announcement: https://support.google.com/adspolicy/answer/16502634?hl=enRead StubGroup's full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Dishonest Pricing Practices update0:25 When the policy takes effect (Sept 23 & Oct 28, 2025)0:54 Clear and conspicuous pricing disclosure explained1:42 Bait-and-switch tactics vs. loss leaders3:56 Price exploitation (example: locksmiths)5:37 Misleading app installs and free trials6:43 How to prepare your website and landing pages7:05 Enforcement date reminder and next stepsConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
100 episodes