On May 1st, 2025, Google announced new ad transparency requirements—and they’re rolling out fast. In this episode, John Horn breaks down exactly what’s changing with Google Ads, including the new rule requiring payment profile names to be displayed starting May 31, and what’s coming in Phase 2 on June 30.

You’ll also hear exclusive details not included in Google’s official announcement, based on direct communication with Google’s team. If you manage Google Ads for yourself or clients, this update could impact how your brand appears across Google platforms. Stay ahead of the changes—this is your heads-up.

⏱️ Timestamps

•00:00 – Introduction

•00:11 – Google’s Policy Update Overview

•01:25 – The New Rule: Displaying Payer Names

•02:33 – When It’s Happening (May 31 & June 30)

•03:50 – What You Can Edit in June

•04:15 – What’s Still Unclear from Google

•05:00 – Final Takeaways & What to Watch For

#GoogleAdsUpdate #AdTransparency #DigitalMarketing #GooglePolicyChange #PPCUpdate #AdvertiserVerification