In this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow.Links mentioned:Tom Roche: https://www.tom-roche.com/Free resources in our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters:0:00 Intro0:51 Meet Tom Roche & Total Turf1:34 From experiential marketing to ADUs to turf2:49 Why acquire vs. start from scratch4:21 Deal criteria and choosing home services6:08 Operating in California realities7:31 Why proximity & owner-operator dynamics matter9:14 Keeping teams through ownership transitions13:01 Rebrand & digital assets (GBP, reviews)15:07 Marketing mix: print, LSA, referrals, lawn signs18:40 Turning projects into neighborhood showrooms19:37 Building a referral flywheel + great service22:27 Common SMB misses: reviews programs & job costing24:56 Tracking margins and key metrics27:12 Communication that fits your customer29:39 Consulting & how to contact Tom