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Saurav Gupta Podcasts

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This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.
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In today's episode, I chat with Kevin Patrick from Astris Partners about building premium fractional outbound systems that crack notoriously difficult markets like pharma and life sciences. We explore their unique onboarding process involving three 1-hour workshops to deeply understand client triggers, and Kevin shares a fascinating case study abou…
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In today's episode, I chat with Gilbert from Enablement.ch about building scalable go-to-market systems that blend automation with human expertise. We explore his agency's unique approach to outbound - combining done-for-you services with an enablement platform that teaches clients to implement their own systems. Gilbert walks through his client on…
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In today's episode, I chat with AJ Cassata from Revenue Boost about building effective cold email and LinkedIn outreach systems for B2B companies. We explore his agency's evolution from consulting to done-for-you services, and how they've adapted their strategies as deliverability challenges have intensified over the past year. AJ shares his compre…
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In today's episode, I chat with Bill from SalesCaptain about building a go-to-market agency that prioritizes ROI over vanity metrics. We discuss his three-phase approach to launching outbound campaigns within 3-4 weeks, focusing on targeting, messaging, and infrastructure. Bill shares his perspective on the ongoing battle between AI and spam filter…
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In today's episode, I chat with Ben Reed, founder of RevyOps, about solving the data fragmentation problem that prevents GTM agencies from scaling beyond 5-10 clients. We explore the "yo-yo effect" that plagues agencies when they try to grow, and why the real constraint isn't sales but fulfillment and data operations. Ben shares his unconventional …
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In today's episode, I chat with Ben Holley from Cyft AI about building a comprehensive TAM of 20,000+ MSPs and why cold email should be treated as a private ad network rather than one-to-one sales outreach. Ben shares his multi-source list building strategy using BuiltWith, Clutch, and lookalike models, explaining why MSPs are notoriously difficult…
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In today's episode, I chat with Mohan from Spring Drive about building modern B2B outbound systems that prioritize strategy over tactics. We explore his journey from BDR to agency founder, discussing how he discovered Clay over two years ago and why sales fundamentals matter more than fancy tech. Mohan shares a creative campaign that landed 28 meet…
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In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally. We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shar…
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In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups. We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is c…
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In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection. We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique …
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In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization. We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in …
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In today's episode, we talk to Leslie from Sales Led GTM Agency about building effective outbound strategies through micro-segmentation and buyer-centric thinking. We dive deep into Leslie's approach to territory management and ICP refinement, exploring why most companies' ICPs are too broad and how to apply at least five layers of segmentation to …
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In today's episode, we talk to Malo Brinquin from Palladio GTM about building complete GTM engines for companies using Clay and modern automation tools. We explore how Palladio approaches client work differently based on company size, from helping smaller startups automate outbound and save time for salespeople, to breaking down silos between marke…
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In today's episode, I talk to Georgios from Relevance about building outbound systems for early-stage startups and why focusing on accelerator-backed companies became their winning niche. We explore how Relevance evolved from list building to full-service outbound strategy, and why they specifically target "builder" founders who excel at product de…
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In today's episode, we sit and talk to Alex from Launchyfi about the emerging role of go-to-market engineers and how they're reshaping B2B sales for startups. We dive deep into Alex's journey from failed first startup to Chief Revenue Officer at age 20, and how those experiences led him to build Launchyfi, first as a fractional GTM engineering agen…
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In this episode of the Outbound Wizards podcast, I sit down with Niklas Huetzen, founder of Automindz Solutions, an AI and automation agency specialized in the recruitment space. Nik shares his journey from running a failed e-commerce business during COVID to building recruitment systems for a Dubai-based agency that grew from 14 to 100 people. We …
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In today's episode, I talk to Lohit from Growth Engine X about building highly personalized outbound campaigns using Clay and scaling lead generation for B2B SaaS companies. We dive deep into a case study where they transformed an underperforming e-commerce agency by fixing both their targeting and offer. Lohit shares how they moved from generic "s…
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In this episode, I sit down with Utkarsh Rana, Head of GTM at C17, one of the top lead generation and outbound agencies in the world. Utkarsh shares the agency's sophisticated approach to automated lead generation using Trigify for intent-based prospecting, generating 6,000 qualified leads per week on autopilot through webhook integrations with Cla…
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In this episode, I chat with Wouter Harink from Genflows agency about building sophisticated omnichannel outbound systems that create inescapable customer journeys. We dive deep into his "trident approach" combining cold email, LinkedIn DMs, and cold calling with Clay-powered automation, achieving impressive results like 78% LinkedIn acceptance rat…
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In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients. We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that s…
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In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies. We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hi…
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In today's episode, I chat with Drew from Korus GTM about building sustainable outbound systems that prioritize long-term consistency over quick wins. We dive deep into his scientific approach to testing message-market fit and message resonance, exploring how his team builds comprehensive infrastructure to prevent common pitfalls like burned domain…
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In today's episode, I sit down with Kellen Casebeer, founder of The Deal Lab, and talk about his unique approach to message-market fit testing and GTM strategy. We dive deep into his unconventional journey from sales rep to fractional VP of sales to agency founder, exploring how he discovered the power of segmentation and messaging before having a …
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In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates. We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messa…
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In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems. We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually conve…
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