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Micro-Segmentation vs Spray-and-Pray ft. Rish G.
Manage episode 505536027 series 3688229
In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.
We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation.
Enjoy ๐
(00:00) Introduction to Outbound Wizards
(00:21) What CleverViral Does and Business Model
(00:57) Targeting Strategy and ICP Discovery
(02:32) Try Now Case Study: 60 Meetings in 60 Days
(03:58) Qualifying Leads Beyond Basic Demographics
(05:42) Messaging Philosophy and Psychology
(07:06) Email vs LinkedIn Channel Strategy
(08:28) Common Cold Outbound Mistakes
(10:11) Future of AI-Personalized Emails
(10:58) GTM Alpha and Unique Data Advantages
(11:11) Hyper-Segmentation and 5-7% Reply Rates
(14:00) Closing and Contact Information
๐ CONNECT WITH RISH
๐ CONNECT WITH SAURAV
๐ฅ YouTube Channel
๐ฆ X (Twitter)
๐ธ Instagram
๐ป Website
๐ฅ LinkedIn
๐ง Email - [email protected]
๐ LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/hit-5-7-reply-rates-on-email-with-hyper-segmentation-ft-rish-g/id1837922764
๐๐ผ GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.
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