In today's episode, I chat with Ratko from UltB about building B2B sales engines that have booked over 5,000 opportunities in the last year.

We dive deep into their partnership-focused approach with clients, exploring how they streamline onboarding and achieve 80% response rates on first emails. Ratko shares compelling case studies including a forwardable email strategy that dominated spam filters and custom scraping workflows for education and point-of-sale clients. We discuss the evolution from hyper-personalization back to relevance-focused messaging, his journey from Forex cold calling to agency success, and why "volume beats luck" in today's competitive landscape. Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:29) What UltB Does and Expert Partner Status
(02:21) 30/60/90 Day Client Onboarding Process
(04:07) Partnership Philosophy vs. "Press Play" Service
(05:51) Flowa Workflow Automation Platform
(07:26) Creative Forwardable Email Campaign Strategy
(09:47) Education Sector Custom Scraping Case Study
(12:28) Relevance Over Fancy AI Tools Philosophy
(14:06) Video Sales Letter Framework and Strategy
(16:23) Timing vs. Relevance in Cold Outreach
(18:31) Micro-ICP Mapping and Volume Strategy
(20:14) Ratko's Journey from Forex to B2B Sales
(23:32) Growing UltB from 5 to 15 Team Members
(24:59) Future of Cold Email: Return to Relevance
(27:40) Multi-Channel Engagement Strategy
(29:36) Segmented Approach: Scalable vs. Account-Based

🔗 CONNECT WITH RATKO

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel
🐦 X (Twitter)
📸 Instagram
💻 Website
👥 LinkedIn
📧 Email - [email protected]

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