In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems.

We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually convert. David shares his expertise on using Clay for data enrichment, the personalization vs relevance debate, and why most companies are doing cold outreach completely wrong. We also discuss advanced tactics like sending customized pitch decks at scale and how to position yourself as a resource rather than just another salesperson trying to get something.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:30) What ViewIn Advisory Does
(02:15) Identifying Product-Market Fit
(04:00) List Building and Targeting Strategies
(05:00) Clay for Data Enrichment
(06:00) Messaging and Value Proposition
(07:00) Templates vs Strategic Messaging
(08:30) Personalization vs Relevance
(09:30) Customized Pitch Decks at Scale
(12:30) Cold Outreach Mistakes and Lessons
(14:00) Future of Visual Outreach with AI Tools
(16:50) Account-Based Marketing Approach
(18:00) Being a Resource to Prospects
(19:00) Email Deliverability Tips

🔗 CONNECT WITH DAVID

👥 LinkedIn
💻 Website
📧 Email - [email protected]

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel
🐦 X (Twitter)
📸 Instagram
💻 Website
👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW

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👋🏼 GET IN TOUCH

You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.