In today's episode, I chat with Pranam Lipinski, co-founder of Email Outreach Company, about building effective cold email campaigns and the role of AI in modern outbound.

We explore Pranam's journey from selling a tech startup through cold email to building an agency that sends millions of emails monthly. He shares his team's creative approaches, including their unique "advice-based" messaging strategy. Pranav breaks down his 30-60-90 day client onboarding process, explains why he focuses primarily on email over multi-channel outreach, and reveals his technical setup using Clay, Open Router, and various AI models. We also discuss the future of GTM roles and why humans will become "schedulers and tool pickers" who develop taste and intuition rather than execute manual tasks.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:16) What EOC Works Does and Client Sweet Spot
(01:11) 30-60-90 Day Client Process
(02:43) Creative Campaign Strategies
(05:08) Advice-Based Messaging Approach
(06:14) Dog Food Donation PS Line
(07:06) Multi-Channel vs Email Focus
(08:38) Newsletter as Long-Term Play
(10:01) Pranav's Journey into Cold Email
(11:31) Impact of AI on the Industry
(12:00) Open Router and Clay Integration Tips
(14:00) Future of GTM: Schedulers and Tool Pickers
(18:23) Closing and Contact Information

🔗 CONNECT WITH PRANAV

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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