Stop Personalizing, Start Systemizing ft. Matteo Fois
Manage episode 520505612 series 3688229
In today's episode, I chat with Matteo Fois from TAM Acceleration about building revenue-generating systems that delivered over 1,000 leads in four months for a $20M transportation company.
We explore his complete onboarding process from setup to scaling, and how his team achieved $175,000 in generated revenue within the first four months while sending 100,000 emails per month across four countries. Matteo shares his framework for choosing the right outbound channel based on TAM size, offer differentiation, and brand strength, explaining why email isn't always the answer. We discuss the importance of continuous testing (going from near-zero to 7% reply rates), the current state of Clay adoption, and where he sees the market heading beyond outbound into DevOps and revenue operations.
Enjoy ๐
(00:00) Introduction to Outbound Wizards
(00:12) What TAM Acceleration Does and Client Profile
(00:54) The 90-Day Onboarding Process
(03:24) Case Study: Transportation Company Success Story
(08:08) Multi-Channel vs Cold Email Strategy
(11:30) Matteo's Journey into B2B
(16:06) Future of Clay and DevOps Applications
(19:02) Closing and Contact Information
๐ CONNECT WITH MATTEO
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๐ป Website
๐ฅ YouTube
๐ CONNECT WITH SAURAV
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๐ฆ X (Twitter)
๐ธ Instagram
๐ป Website
๐ฅ LinkedIn
๐ง Email - [email protected]
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29 episodes