In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies.

We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hires, SEO rankings, and ad campaign performance to create hyper-targeted messaging. We discuss his multi-channel approach combining email and LinkedIn with upcoming voice AI agents, the importance of humanized copy that feels genuine rather than AI-generated, and his unique strategy of creating "value seekers" and "value givers" personas for LinkedIn outreach.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:32) RevenueBust's Intent-Based Outreach Philosophy
(01:22) Targeting Marketing and Staffing Agencies
(02:09) Multiple Intent Signals and Data Sources
(03:33) Tools: Clay, Trigify, and One-Stop Solutions
(04:52) Prioritization and Lead Scoring Strategy
(05:14) Canada Staffing Agency Success Story
(06:49) ICP Definition Beyond Basic Demographics
(07:16) Finance Team Hiring Intent Example
(08:30) Marketing Agency SEO and Ad Targeting
(10:48) Digital Footprint Analysis and Pain Mapping
(12:18) LinkedIn vs Email Channel Strategy
(14:06) Lead Scoring Components and Methodology
(16:22) Voice Notes and Hyper-Personalization
(17:48) Contact Information and Closing

🔗 CONNECT WITH ASHRAF

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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