Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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GURU Media Hub Podcasts
Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchori ...
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ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402
22:53
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22:53If youâve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or âthemeâ) pages to why Threads is worth your time right now, Chase shares the exact strategies heâs using to rack up millions of impressions every montâŠ
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đĄTop OFFERS Right Now! Business-Consumer-Non-Profit đĄ Jay is Annoyed! Ask Us ANYTHING â | Ep. 401
10:46
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10:46Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts wonât cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around âprices will rise,â Jay lays out whatâs actually working right nowâand why. Plus, a quick detour into football, tailgating, and why basâŠ
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SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands<== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That
9:54
9:54
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9:54Sometimes marketing gold shows up when youâre not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest â Danielâs far better half, Ari Murray â and ended up with a masterclass on landing page mistakes youâre probably making. From why mobile-first design isnât optional to the sneaky ways widgets can ruin conversions, AâŠ
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BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! đ Jayâs SCOOP | Ep. 399
13:16
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13:16Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than âŠ
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GARY VEE!! đ€Ż Stupidest Marketing Move! â How to WIN on Social! w/Gary Vaynerchuk | Ep. 398
34:25
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34:25Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting money on fire, to how brands should actually ride viral waves without gettâŠ
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SPECIAL SERIES ==> Skip the Rules, Land the Job đŒ <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That
10:31
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10:31Sometimes the best career advice isnât the polished stuff you find in books, but the off-the-radar tips youâd swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another âBathroom Breakâ to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealâŠ
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NEW! LinkedIn & Instagram SECRET Reach Boost!! đ Jayâs SCOOP | Ep. 396
11:36
11:36
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11:36Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagramâs secret preference for posts made in its own app, these are the blink-and-youâll-miss-them moves that can give you an edge. Plus, a timely subject line tweak thâŠ
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SPECIAL GUEST!! CMO Thryv Tami Cannizzaroâ AI for Small Businesses! | Ep. 395
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17:50Small business owners keep asking the same thing: how do you actually use AI without adding more to your plate? With Jay Schwedelson and Tami Cannizzaro, we get real about where AI already works today, from getting found in AI results to handling reviews and easy lifecycle wins. Itâs the practical, zero-fluff playbook that helps you compete while yâŠ
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NEW ChatGPT Game-Changing Tips!đł Ask Us ANYTHING Ep. 393
9:09
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9:09Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an âexpertâ (because no one really is). Plus, youâll hear about one of the wildest product mix-ups ever, and why CelsâŠ
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SPECIAL SERIES == Failing Fast Is a Power Move đ„ <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
9:32
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9:32Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketingânot just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as âŠ
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Does Bullying AI Work? + Jay's TV Recos!đ€ Jayâs SCOOP | Ep. 391
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11:02
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11:02Jay Schwedelson just admitted he bullies AIâand thought it worked. Turns out, heâs not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform better? New research says no... but the real reason behind better results might surprise you. Plus, Jay explains why treating AI like a doctor (yes, reaâŠ
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Youâre Doing Video Wrong... Hereâs the Fix â ïž GUEST! Emmy-winner Tony Gnau | Ep. 390
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17:10It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video careerâand heâs here to tell you why thatâs good news. Jay Schwedelson gets into whatâs actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you thâŠ
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NEW! Tariff Marketing Tips for B2B and Consumer! + Dating Advice đŹ | Ep. 389
12:15
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12:15Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic thatâs crushing right now. Then, things take a hilarious turn as hâŠ
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SPECIAL SERIES == đ Templates Are Killing Your Marketing đ« <== | BATHROOM Break #67 COLLAB: The Marketing Millennials + Do This, Not That
8:43
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8:43Templates may save time, but do they kill your creativity? Thatâs the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didnât know you needed. ă
€ Best MâŠ
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Secret to Closing Big Deals! đźAnd why 1,000,000 Downloads Means Nothing! Jayâs SCOOP | Ep. 387
10:25
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10:25Your company doesnât matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats chasing vanity metrics like downloads or clicks. Itâs a fresh way to think about your brandâs storytelling and networkingâless about audience size, moâŠ
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Ann Handley! AI and Creativity!đ§ How Ann Handley Uses AI...| Ep. 386
21:26
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21:26Anne Handley is not here to bash AIâshe actually uses itâbut she is here to warn us about what happens when we use it too early, too often, and for the wrong reasons. Jay Schwedelson gets into it with Ann Handley about how to stay creative when AI wants to take over your brain, whatâs really at stake for writers, and why being a good marketer stillâŠ
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WRONG!đ±AI Stats are Wrong - Here is how to FIX IT! + Guy's Trip Recap! - Ask Us ANYTHINGâ | Ep. 385
11:22
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11:22Ever trusted an AI-generated stat only to get called out? Jay Schwedelson drops the one prompt that keeps bogus numbers out of your deck: ă
€ âGive me stats for ___, but clearly label them as either sourced and 100% accurate or inferred and prioritize real stats with sources that you have verified when possible.â ă
€ Then he swaps analytics for dice asâŠ
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SPECIAL SERIES == Are Followers Still a Thing? Letâs Get Real đŻ <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
8:47
8:47
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8:47Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience sizeâand what doesnât. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether youâre trying to grow a brand âŠ
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Major Instagram + LinkedIn Changes! đ Jayâs SCOOP | Ep. 383
12:10
12:10
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12:10Instagram just changed the game by making posts searchable on Googleâand Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If youâve been sleeping on newsletters or just vibing your way through captâŠ
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Reclaim Your Day 90 Seconds at a Time âł GUEST! Rebecca Shaddix | Ep. 382
19:29
19:29
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19:29Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. Sheâs not only a Forbes contributor and the force behind UCLA's Women in Tech research, but sheâs also on a mission to rescue your dayâ90 seconds at a time. This episode isnât about productivity hacks that require color-coded calendars or waâŠ
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50% Increase for Content or Product launch! + Coldplay 'Kiss Cam' Update!đ€ŻAsk Us ANYTHINGâ | Ep. 381
9:58
9:58
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9:58Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversionsâwithout changing your offer. Itâs all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weigâŠ
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SPECIAL SERIES == The MEME PLAYBOOK You Didnât Know You Needed đĄ <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That
11:15
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11:15Memes arenât just for Gen Z or internet junkiesâtheyâre a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If youâve ever wondered whether yâŠ
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I Uploaded My Brain into ChatGPT đ€Ż Jayâs SCOOP | Ep. 379
11:18
11:18
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11:18How to Make Your Own Custom GPT (in under 10 minutes): Upgrade to ChatGPT Plus ($20/month). Go to chat.openai.com, click âExplore GPTsâ on the left sidebar. Hit âCreateâ in the top right corner. Fill in the prompts (name, purpose, tone, etc.). Upload your content (transcripts, newsletters, articlesâanything). In the instructions, tell it to only usâŠ
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130 Restaurants! How CMO Jennifer Bell markets RPM Italian, R.J. Grunts, Aba, Wildfire, M Burger, Shawâs Crab House, Mon Ami Gabi, Beatrix and 100+ more | Ep. 378
23:21
23:21
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23:21You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, itâs exactly that. From Michelin-starred fine dining to casual pizza joints, Jennifer has spent 25 years at Lettuce Entertain You, mastering how to scale loyalty, storytelling, and strategy without tâŠ
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STOP Being Positive! â F1 Movie Reviewđïž! Ask Us ANYTHINGâ | Ep. 377
10:19
10:19
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10:19Marketing doesnât always have to be sunshine and sparkleâsometimes a little âdoomâ drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic âwin-winâ tone weâre all told to use. So if youâve ever wanted to tell your boss that positivity is tanking your subject lines, nowâŠ
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SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends đŹ <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That
9:16
9:16
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9:16If youâre ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for âBathroom Breakâ â a quick-hit series where they trade data-backed tips while pretending weâre not all scrolling on the toilet. This oneâs all about why Saturday and Sunday might be your secret weapon for better enâŠ
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I donât love my job! đ Jayâs SCOOP | Ep. 375
10:28
10:28
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10:28Most people donât love their jobsâand thatâs not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should âdo what they loveâ and explains why chasing passion often backfires. He shares why he doesnât love his own job (and why thatâs fine), what actually matters more than love, and how redefining career fulfilâŠ
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LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond đ§ | Ep. 374
24:58
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24:58Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymondâand itâs not what you'd expect. Turns out those dusty, forgotten pages could be your brandâs biggest missed opportunity. They dig into whatâs actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesnât feelâŠ
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SECRETS of Letter Format Emails THAT WORK! đ© Ask Us ANYTHINGâ | Ep. 373
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10:25If your email performance is slipping even though you're using that classic âletter formatâ style, thereâs a reasonâand itâs not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird âŠ
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SPECIAL SERIES == Waitlists Arenât Just for Hype đ§ <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That
9:24
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9:24Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon youâre probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzzâwithout sounding like a scammy giveaway. Plus, youâll hear some strong opinions on sâŠ
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BONUS DROP! Amy Porterfield Shares Webinar Engagement SECRETS!| Ep. 371
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24:31Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high valueâand sky-high conversionsâfrom her webinars, bootcamps, and intimate in-person events. And she doesnât hold back. From rethinking your promo timing to why âmasterclassâ beats âwebinar,â she shares the specific tactics she uses to drive results without burâŠ
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I am Failing! I stink at YouTube and so should you! + TV Shows I'm watching! Jayâs SCOOP | Ep. 370
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12:15If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE! https://www.youtube.com/@schwedelson/shorts appreciate you! J ă
€ Best Moments: (00:34) The real reason itâs powerful to admit when something isnât working (01:45) Why YouTube Shorts will rule the internet in the next three years (03:00) Most marketers are dumping contâŠ
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Facebook Secrets! w/Mari Smith 'Queen of Facebook' âAre Followers Deadâ đł | Ep. 369
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19:01Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and sheâs got strong words: âfollowers are dead.â But donât panicâthis episode is packed with real talk on what actually works now, how Metaâs algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesnât just explain the changesââŠ
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20% Increase! 'Inner Dialogue' marketing!đ I go to a Green Market! đ§Œ Ask Us ANYTHING ââ | Ep. 368
12:22
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12:22When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yesâand then proved it. This episode is all about how to rewire your calls to action with âinner dialogueâ buttons that speak directly to what your audience is thinking. Whether youâre in nonprofit, B2B, DTC, or SaaS, these siâŠ
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SPECIAL SERIES == Social Proof Trick For Increased Conversions! <== | BATHROOM Break #62 COLLAB: The Marketing Millennials + Do This, Not That
9:01
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9:01Marketers throw testimonials on their sites like seasoningâbut most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customâŠ
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Q4 & Holiday Marketing Starts NOW! đâïž Jayâs SCOOP | Ep. 366
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10:07Mid-July and itâs 98 degrees outâbut marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns donât start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smartâit's a major edge. EveâŠ
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Think First, Prompt Second đ€ VP of Brand Shawn Perritt @Acquia | Ep. 365
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18:18You know those people who refuse to let B2B get boring? Thatâs Jay Schwedelson sitting down with Shawn Perritt, whoâs out to prove that âbusiness to boringâ is a mindsetâone that needs to go. From why your brand budget shouldnât be an afterthought, to how AI can actually make things less creative if youâre not careful, this oneâs full of real talk âŠ
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WHOA! Business & Consumer Impact PRIME DAY đ§ Ask Us ANYTHINGâ | Ep. 364
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10:41Somehow weâve gone from Prime Day hacks to mouth tape mishapsâbut thatâs exactly why youâll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, heâs annoyed he didnât think of it sooner). Plus, why even B2B brands should pay attention to Amazonâs biggest shopping weekâand no, itâs nâŠ
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SPECIAL SERIES == How We Use AI đ€ <== | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That
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10:26A new special series is here, and yes, itâs short enough to fit between meetingsâor bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this oneâs all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChâŠ
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3 Marketing Myths BUSTED! Â Quick WINS! đ Jayâs SCOOP | Ep. 362
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11:55People keep telling you not to do these three thingsâand they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actuaâŠ
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đł Start Your Own Business? Side Hustle? Launch Your Digital Course? Best Selling Author! #1 Ranked Podcast Host w/Teresa Heath-Wareing | Ep. 361
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21:04If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on tâŠ
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[Limited Series]đ„«SPAMAGEDDONđ„« 11 Email Deliverability Hacks You Need Now đŹ | Ep. 360
15:54
15:54
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15:54You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scariâŠ
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Newsletter Hacks & Nepo Babies? Yup. đ Ask Us ANYTHINGâ | Ep. 359
9:00
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9:00You know that feeling when you want to stay on top of your industry but just canât stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insightsâespecially handy if youâre in aâŠ
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âQuick Fixâ & âGrowthâ = 20% Increase! â Meta News (WhatsApp Ads!) Whatâs Up THIS WEEK | Ep. 358
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8:20Metaâs finally doing itâads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if youâre already running ads on Facebook or Instagram). Plus, youâll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations thanâŠ
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SPECIAL SERIES == Attribution is Garbage đïž <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That
12:25
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12:25Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbersâtâŠ
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7 NEW Subject Line Tests (you've NEVER tried!) + Guys Trip Update! đŹ Jayâs SCOOP | Ep. 356
11:03
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11:03Sometimes, marketing advice gets a little wild, and thatâs what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think âyou donât need this emailâ vs. âyou absolutely need this email,â or "letting your inner guilt trip loose." Youâll pick up plentâŠ
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People Trust People: The Future of Brand Trust w/WORKWEEK: Co-Founder & CEO Adam Ryan | Ep. 355
18:58
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18:58You never know where someoneâs career will take them, and Jay Schwedelson is totally fascinated by Adam Ryanâs unconventional pathâfrom ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isnât about brands, but about real, trusted personalitiesâanâŠ
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[Limited Series]đ„«SPAMAGEDDONđ„« Promotions Tab â Doom đ§ | Ep. 354
10:01
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10:01Think your emails are tanking just because they land in Gmailâs promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddonâa crossover mini-series thatâs equal parts email myth-busting and inbox apocalypse survival kit. This time, theyâre going deep on the tab that everyone blames for their marketing woes, debunkiâŠ
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40% BOOST! Offers + Content Working RIGHT NOW! + Celebrity Gossip! đ©ïž ASK US ANYTHING!!! | Ep. 353
9:51
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9:51You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignoredâand the data behind whatâs actually clicking right now. From what business marketers can steal from the latest consumer trends to the absâŠ
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NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? Whatâs Up THIS WEEK | Ep. 352
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10:15LinkedIn just handed everyoneâyes, even the free usersâsome seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might waâŠ
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