Best GURU Media Hub Podcasts (2025)

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Ep. - 318- 'I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK 8:16

9h ago8:16

8:16

In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availabili…

1
SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That) 12:48

1d ago12:48

12:48

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows t…

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Ep.318- BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP 12:29

4d ago12:29

12:29

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= B…

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Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable! 15:46

4d ago15:46

15:46

In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================…

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Ep.316 - [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS! 10:28

5d ago10:28

10:28

In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast …

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Ep. 315- Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤 11:32

6d ago11:32

11:32

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars. ================================================================= Best Moments: …

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Ep. - 314- NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK 8:52

7d ago8:52

8:52

In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia. ================================================================= Best Moments: (00:54) Canva’s new LinkedIn video‑creation templates …

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Indiana NIL guru says settlement threatens 'what we love about college sports' 42:16

7d ago42:16

42:16

Any day now, a federal judge is expected to give final approval to a $2.8 billion settlement of three antitrust lawsuits that could dramatically alter the landscape of college sports. And given the tumult since the creation of the transfer portal and name, image and likeness opportunities for athletes, that’s saying something. In addition to awardi…

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SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That) 11:47

8d ago11:47

11:47

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard. ================…

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UConn champion Kelley Gay applies on-court lessons as corporate VP in Indy 44:45

8d ago44:45

44:45

Comparing company employees to a sports team is a well-worn management trope, but Kelley Gay knows as well as anyone the value of translating the experience of a championship-level athlete to the corporate world. She graduated from one of the most lauded team cultures in the history of college athletics: the University of Connecticut’s women’s bask…

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Ep.312- ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!)| Jay’s SCOOP 12:42

11d ago12:42

12:42

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consiste…

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Ep. 311- How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪 21:40

11d ago21:40

21:40

In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to…

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Ep. 310 - What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce! 12:54

12d ago12:54

12:54

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essent…

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Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪 9:49

13d ago9:49

9:49

In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the K…

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DTNT - 308 - LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK 9:28

14d ago9:28

9:28

In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what’s happening and why …

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SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That) 10:58

15d ago10:58

10:58

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid. ================================================================= 00:4…

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Maureen Weber on the importance of early learning, leadership and failure 20:59

16d ago20:59

20:59

This week’s IBJ Podcast features a conversation from our Forty Under 40 awards breakfast last week with Maureen Weber, the winner of this year’s Alumni Award. Maureen was originally a Forty Under 40 honoree in 2010. Back then, she had just finished reorganizing the Indiana Department of Education and had taken a job as director of community outreac…

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Ep. 307 - Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell! 21:01

16d ago21:01

21:01

In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business. ================================================================= Best Moments:…

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Ep.306- ULTIMATE Subject Line Test Ideas!🧠| Jay’s SCOOP 12:57

18d ago12:57

12:57

In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three catego…

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Ep. 305- How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.! 15:45

18d ago15:45

15:45

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael sh…

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Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice? 13:10

20d ago13:10

13:10

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away. ===…

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Ep. 303- ▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not? 10:02

21d ago10:02

10:02

In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage…

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SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That) 11:37

22d ago11:37

11:37

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKE…

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Could a tax credit upgrade help make Indiana a film and media hub? 34:26

22d ago34:26

34:26

In this era of online entertainment, you could switch to a steaming service this very second and watch one of many classic movies filmed in Indiana. You would be hard-pressed to find many movies and TV shows that recently were filmed in Indiana—even those where the stories are set in Indiana. Other states, including several of our immediate neighbo…

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Ep. 302- 35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP 11:45

25d ago11:45

11:45

In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversi…

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Ep. 301- PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer! 22:34

25d ago22:34

22:34

In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations fo…

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Ep. 300- Ask Us ANYTHING❓INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!! 9:29

27d ago9:29

9:29

In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week! BTW…

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Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News! 9:28

28d ago9:28

9:28

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies. B…

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SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That) 15:27

29d ago15:27

15:27

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor. BTW! GURU Conference is back!!!…

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Born in Mumbai, TED expert bringing global sports leaders to Indy 41:02

30d ago41:02

41:02

Neelay Bhatt was born in Mumbai, India, and didn’t move to Indiana until 2006, after he finished a graduate degree in sports administration. But he found a home here because he speaks the language of sports and developed a strong network of local sports executives. In 2023, he founded a consultancy in Carmel that focuses in part on master planning,…

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Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise! 20:58

1M ago20:58

20:58

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising …

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Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦‍♂️| Jay’s SCOOP 9:51

1M ago9:51

9:51

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself. Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through en…

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Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name! 12:03

1M ago12:03

12:03

In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment. ===============================================…

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Ep. 295- What's Up THIS WEEK: LinkedIn Video LEAVING?😧Ruby Franke!🫣Good American Family! Google 'Short Videos' Tab? 9:03

1M ago9:03

9:03

In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment. ================================================================= Best Mome…

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SPECIAL SERIES ==> Big Wins On Small Budgets 📈 <== | BATHROOM Break #47 (COLLAB: The Marketing Millennials + Do This, Not That) 9:09

1M ago9:09

9:09

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget. ================================================================= Best Moments: [00:00:40] …

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Pete the Planner on the Social Security cliff and potential for benefit cuts 41:44

1M ago41:44

41:44

If you’re of a certain age—or you anticipate being of a certain age—and you’ve been keeping up with the news lately, there’s a lot out there that can trigger your anxiety. Today we’re going to talk about Social Security. As you likely know, Social Security provides a modest amount of money every month to retirees from a fund that collects payroll t…

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Ep.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOP 11:32

1M ago11:32

11:32

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clea…

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Ep. 293- GUEST: #1 Marketing PODCAST U.K.🧐Building Community SECRETS! w/Daniel Rowles CEO TargetInternet.com 18:01

1M ago18:01

18:01

In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing commu…

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Ep. 292 - Ask Us ANYTHING❓Follow Up FAST or Say Goodbye FOREVER ➕Embarrassing Yourself at Industry Events🫠 12:37

1M ago12:37

12:37

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events. ==========================================================…

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Ep. 291- What's Up THIS WEEK:🍓$19 Erewhon STRAWBERRY?➕SPRING Subject Lines Tests! Instagram AI NONSENSE 7:40

1M ago7:40

7:40

In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers lookin…

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SPECIAL SERIES ==> 🛑Stop Trying to Sound Smart!<== | BATHROOM Break #46 (COLLAB: The Marketing Millennials + Do This, Not That) 11:44

1M ago11:44

11:44

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences. =====================================…

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Former NBA exec on joining Pacers’ parent firm, Caitlin Clark’s potential, deal with Kevin Hart company 49:28

1M ago49:28

49:28

Joey Graziano was an executive vice president for the NBA with global responsibilities when he began working with Pacers Sports & Entertainment on the 2024 NBA All-Star Weekend in Indianapolis. The way he tells it, Graziano soon became convinced that the Indiana Pacers, Indiana Fever and the city of Indianapolis on the whole presented enormous pote…

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Ep.290- INCREASE Revenue From CURRENT CUSTOMERS! (Quick Tips)➕Shocking NEWS!🤦‍♂️| Jay’s SCOOP 13:46

2M ago13:46

13:46

In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growt…

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Ep. 289 🍏CREATOR SECRETS! Straight from the Source!🍏 25:23

2M ago25:23

25:23

In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting. ===============…

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EMAIL MYTH BUSTED! Gmail Tabs & How to Measure Real Email Performance 8:29

2M ago8:29

8:29

In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance. =================================== Best Moments: (01:00)…

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Ep. 288 - Ask Us ANYTHING❓Oops! Uh-oh! Yikes! POWER OF Failure Marketing!➕Expensive Friend Obligations! Ugghhhhh 12:14

2M ago12:14

12:14

In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain. ==…

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Ep. 287- What's Up THIS WEEK:🍏SIRI AI Issues!🔎Google AI Overviews IMPACT!🫣The Baldwins? 11:05

2M ago11:05

11:05

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins—Jay offers timely insights and advice for marketers of all stripes. ================================…

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SPECIAL SERIES ==> Swag & Merch SECRET TIPS! 👚🧢<== | BATHROOM Break #45 (COLLAB: The Marketing Millennials + Do This, Not That) 12:12

2M ago12:12

12:12

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively. ================================================…

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Tech founder on building teams, loving pivots, fostering startup hustle in high schools 50:25

2M ago50:25

50:25

Scott Lingle grew up in Indianapolis with parents who were always looking for ways to bring in extra money and eliminate debt. Their entrepreneurial pursuits included flipping more than a dozen houses and rehabilitating a host of other products for resale. Scott Lingle knew early on that he wanted to be in sales. After a distinguished career in the…

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Ep. 286: 🟨AMY PORTERFIELD🟨Drops WEBINAR Secrets! 60 MILLION Podcast Downloads! #1 Marketing Expert in U.S. joins the show! 28:19

2M ago28:19

28:19

In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfo…

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GURU Media Hub Podcasts

Podcasts Worth a Listen