Best GURU Media Hub Podcasts (2025)

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SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends 📬 <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That 9:16

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6h ago9:16

9:16

If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we’re not all scrolling on the toilet. This one’s all about why Saturday and Sunday might be your secret weapon for better en…

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I don’t love my job! 👀 Jay’s SCOOP | Ep. 375 10:28

3d ago10:28

10:28

Most people don’t love their jobs—and that’s not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion often backfires. He shares why he doesn’t love his own job (and why that’s fine), what actually matters more than love, and how redefining career fulfil…

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LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond 🧠 | Ep. 374 24:58

3d ago24:58

24:58

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel…

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SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373 10:25

5d ago10:25

10:25

If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird …

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SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That 9:24

7d ago9:24

9:24

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you’ll hear some strong opinions on s…

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BONUS DROP! Amy Porterfield Shares Webinar Engagement SECRETS!| Ep. 371 24:31

8d ago24:31

24:31

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without bur…

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I am Failing! I stink at YouTube and so should you! + TV Shows I'm watching! Jay’s SCOOP | Ep. 370 12:15

10d ago12:15

12:15

If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE! https://www.youtube.com/@schwedelson/shorts appreciate you! J ㅤ Best Moments: (00:34) The real reason it’s powerful to admit when something isn’t working (01:45) Why YouTube Shorts will rule the internet in the next three years (03:00) Most marketers are dumping cont…

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Facebook Secrets! w/Mari Smith 'Queen of Facebook' ‘Are Followers Dead’ 😳 | Ep. 369 19:01

10d ago19:01

19:01

Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real talk on what actually works now, how Meta’s algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn’t just explain the changes—…

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20% Increase! 'Inner Dialogue' marketing!🍏 I go to a Green Market! 🧼 Ask Us ANYTHING ❓❓ | Ep. 368 12:22

12d ago12:22

12:22

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you’re in nonprofit, B2B, DTC, or SaaS, these si…

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SPECIAL SERIES == Social Proof Trick For Increased Conversions! <== | BATHROOM Break #62 COLLAB: The Marketing Millennials + Do This, Not That 9:01

14d ago9:01

9:01

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your custom…

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Q4 & Holiday Marketing Starts NOW! 🎁⛄️ Jay’s SCOOP | Ep. 366 10:07

17d ago10:07

10:07

Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Eve…

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Think First, Prompt Second 🤖 VP of Brand Shawn Perritt @Acquia | Ep. 365 18:18

17d ago18:18

18:18

You know those people who refuse to let B2B get boring? That’s Jay Schwedelson sitting down with Shawn Perritt, who’s out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn’t be an afterthought, to how AI can actually make things less creative if you’re not careful, this one’s full of real talk …

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WHOA! Business & Consumer Impact PRIME DAY 🧠 Ask Us ANYTHING❓ | Ep. 364 10:41

19d ago10:41

10:41

Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s n…

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SPECIAL SERIES == How We Use AI 🤖 <== | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That 10:26

21d ago10:26

10:26

A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with Ch…

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3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP | Ep. 362 11:55

24d ago11:55

11:55

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actua…

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😳 Start Your Own Business? Side Hustle? Launch Your Digital Course? Best Selling Author! #1 Ranked Podcast Host w/Teresa Heath-Wareing | Ep. 361 21:04

24d ago21:04

21:04

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on t…

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[Limited Series]🥫SPAMAGEDDON🥫 11 Email Deliverability Hacks You Need Now 📬 | Ep. 360 15:54

25d ago15:54

15:54

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scari…

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Newsletter Hacks & Nepo Babies? Yup. 😏 Ask Us ANYTHING❓ | Ep. 359 9:00

26d ago9:00

9:00

You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a…

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‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News (WhatsApp Ads!) What’s Up THIS WEEK | Ep. 358 8:20

27d ago8:20

8:20

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than…

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SPECIAL SERIES == Attribution is Garbage 🗑️ <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That 12:25

28d ago12:25

12:25

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—t…

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7 NEW Subject Line Tests (you've NEVER tried!) + Guys Trip Update! 📬 Jay’s SCOOP | Ep. 356 11:03

1M ago11:03

11:03

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plent…

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People Trust People: The Future of Brand Trust w/WORKWEEK: Co-Founder & CEO Adam Ryan | Ep. 355 18:58

1M ago18:58

18:58

You never know where someone’s career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan’s unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn’t about brands, but about real, trusted personalities—an…

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[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 | Ep. 354 10:01

1M ago10:01

10:01

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunki…

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40% BOOST! Offers + Content Working RIGHT NOW! + Celebrity Gossip! 🛩️ ASK US ANYTHING!!! | Ep. 353 9:51

1M ago9:51

9:51

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the abs…

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NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? What’s Up THIS WEEK | Ep. 352 10:15

1M ago10:15

10:15

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might wa…

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SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That 11:20

1M ago11:20

11:20

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads. ================================================= Best Moments: (01:56) Content names matter more than content itself (02:41) Ebook vs. gui…

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4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350 10:04

1M ago10:04

10:04

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit. ================================================= Best Moments: (00:13) Easy tactics you’re not using for email and social (01:22…

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DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349 22:09

1M ago22:09

22:09

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins. ================================================= Check out Donald Miller’s free we…

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NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348 10:22

1M ago10:22

10:22

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites. ================================================= Best Moments: (00:30) Are there anti-AI things we should be doing to stand out? (01:40) Avoid the green check mark and party popp…

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LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347 11:08

1M ago11:08

11:08

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines. ================================================= Best Moments: (00:17) LinkedIn just had a major, major update to some analytics (01:06) Now you can s…

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SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That 9:51

1M ago9:51

9:51

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size. ================================================= Best Moments: (01:36) What about you? Like, I never heard …

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3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345 11:43

2M ago11:43

11:43

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun. ================================================= Best Moments: (01:02) Commenting on old LinkedIn posts boosts profile views by …

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MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344 19:58

2M ago19:58

19:58

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a …

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Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343 11:37

2M ago11:37

11:37

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs. ================================================= Best Moments: (01:31) Don't quit your job until you have anot…

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What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343 7:23

2M ago7:23

7:23

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week. ================================================= Best Moments: (00:31) Micro event…

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SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️‍♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That 10:26

2M ago10:26

10:26

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals. ================================================= Best Moments: (01:29) Understanding how to rev…

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GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341 15:20

2M ago15:20

15:20

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry. Connect with Steffen on LinkedIn: https://www.linkedin.com/i…

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🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340 9:33

2M ago9:33

9:33

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky. ================================================= Best Moments: (02:…

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What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339 14:16

2M ago14:16

14:16

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. Email Chris at [email protected] Check out Sessio…

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🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series] 11:15

2M ago11:15

11:15

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play…

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Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337 11:47

2M ago11:47

11:47

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Bes…

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What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336 7:55

2M ago7:55

7:55

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ====================================…

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SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That 11:38

2M ago11:38

11:38

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable. ================================================= Best Moments: (0…

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ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334 11:26

2M ago11:26

11:26

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting. ================================================= Best Moments:…

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Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999 22:29

2M ago22:29

22:29

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing. ========…

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Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332 10:31

2M ago10:31

10:31

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can. ================================================= Best Moments: (01:30) Addressing declining show…

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What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar? 11:06

2M ago11:06

11:06

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul. ================================================= Best Moments: (00:54) The shift from SEO to AEO (Answer E…

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SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That 10:29

2M ago10:29

10:29

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time. ================================================= Best Moments: (00:07) Introduction to the new special …

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EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329 11:09

2M ago11:09

11:09

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email str…

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TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328 16:43

2M ago16:43

16:43

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================…