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SPECIAL SERIES == How We Use AI đ€ <== | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That
Manage episode 490311774 series 3503151
A new special series is here, and yes, itâs short enough to fit between meetingsâor bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this oneâs all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.
Best Moments:
(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content
(04:05) How to test if your website is âanswer engine optimizedâ for ChatGPT
(05:35) Why checking the sources ChatGPT pulls in mattersâand how to use them
(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly
(07:03) Danielâs trick for writing headlines in the style of Ogilvy or Halbert
(08:10) Yes, thereâs an F1 movie and yes, Daniel is hyped
Follow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.
Prompts from this episode:
1. Podcast/Transcript Repurposing Prompt
Described by Daniel Murray:
Upload your transcript to ChatGPT and prompt:
âAct like [insert expert typeâe.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?â
Then:
âFormat this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].â
2. Answer Engine Optimization (AEO) Prompt
Described by Jay Schwedelson:
Start by asking ChatGPT:
âIâm looking for the best software for [your industry/problem].â
If your company doesn't show up in the answer, follow up with:
âWhat prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?â
Then feed it your URL and ask for specific improvements.
3. Source Analysis Prompt
Daniel adds a follow-up idea:
âCan you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?â
This helps reverse-engineer the pages ChatGPT is favoring in its answers.
4. Prompt Jacking / Image Reverse-Engineering Prompt
Jayâs tip for swiping viral content:
Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:
âReverse engineer this image. What prompt would generate something like this for my brand?â
Customize the elements it gives you.
5. Copywriter Style Prompt
Danielâs favorite for headline writing:
âAct like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.â
Or combine styles:
âMash up Ogilvy and Halbert and write variations in their tone.â
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ă €
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ă €
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
462 episodes
SPECIAL SERIES == How We Use AI đ€ <== | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 490311774 series 3503151
A new special series is here, and yes, itâs short enough to fit between meetingsâor bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this oneâs all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.
Best Moments:
(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content
(04:05) How to test if your website is âanswer engine optimizedâ for ChatGPT
(05:35) Why checking the sources ChatGPT pulls in mattersâand how to use them
(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly
(07:03) Danielâs trick for writing headlines in the style of Ogilvy or Halbert
(08:10) Yes, thereâs an F1 movie and yes, Daniel is hyped
Follow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.
Prompts from this episode:
1. Podcast/Transcript Repurposing Prompt
Described by Daniel Murray:
Upload your transcript to ChatGPT and prompt:
âAct like [insert expert typeâe.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?â
Then:
âFormat this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].â
2. Answer Engine Optimization (AEO) Prompt
Described by Jay Schwedelson:
Start by asking ChatGPT:
âIâm looking for the best software for [your industry/problem].â
If your company doesn't show up in the answer, follow up with:
âWhat prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?â
Then feed it your URL and ask for specific improvements.
3. Source Analysis Prompt
Daniel adds a follow-up idea:
âCan you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?â
This helps reverse-engineer the pages ChatGPT is favoring in its answers.
4. Prompt Jacking / Image Reverse-Engineering Prompt
Jayâs tip for swiping viral content:
Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:
âReverse engineer this image. What prompt would generate something like this for my brand?â
Customize the elements it gives you.
5. Copywriter Style Prompt
Danielâs favorite for headline writing:
âAct like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.â
Or combine styles:
âMash up Ogilvy and Halbert and write variations in their tone.â
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ă €
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ă €
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
462 episodes
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