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What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336

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Manage episode 483823549 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.

=================================================

Best Moments:

(00:34) So basically you should only be posting carousels

(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher

(02:05) Summer oriented subject lines... have a 22% higher average email open rate

(03:15) Your summer starts with this email or hot summer, hotter discounts

(03:40) This tool doesn't take summer Fridays

(04:19) LinkedIn is facing job cuts

(05:12) Do you not then use LinkedIn to find your next job?

(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000

(06:27) They could be a total of 35% of Nike's sales

(06:58) Liberty Mutual's TV spot, the Limu Emu

(07:22) They spent... $2,700,000 on that ad this week

(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets

(08:00) Tom Cruise can like jump out of planes

(08:28) I do not like these live action versions of cartoons

(08:58) This is the sixth film in the Karate Kid whatever

(09:39) Sorry, Blake Lively

(10:00) She needs to hide. If she just hid for a few months...

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

June 24th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

394 episodes

Artwork
iconShare
 
Manage episode 483823549 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.

=================================================

Best Moments:

(00:34) So basically you should only be posting carousels

(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher

(02:05) Summer oriented subject lines... have a 22% higher average email open rate

(03:15) Your summer starts with this email or hot summer, hotter discounts

(03:40) This tool doesn't take summer Fridays

(04:19) LinkedIn is facing job cuts

(05:12) Do you not then use LinkedIn to find your next job?

(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000

(06:27) They could be a total of 35% of Nike's sales

(06:58) Liberty Mutual's TV spot, the Limu Emu

(07:22) They spent... $2,700,000 on that ad this week

(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets

(08:00) Tom Cruise can like jump out of planes

(08:28) I do not like these live action versions of cartoons

(08:58) This is the sixth film in the Karate Kid whatever

(09:39) Sorry, Blake Lively

(10:00) She needs to hide. If she just hid for a few months...

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

June 24th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

394 episodes

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