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🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]

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Manage episode 484133928 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.

=================================================

Best Moments:

(01:05) The hosts play a fun 10-second game before diving into the main topic

(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders

(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work

(03:41) Focus on data quality at both beginning and end of subscriber journey

(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky

(05:26) Debunking the myth about only sending to engaged users to rebuild reputation

(06:30) Open rates still provide value despite Apple MPP challenges

(06:50) Importance of collecting customer feedback to improve email performance

(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see

(08:38) B2B marketers should separate cold email programs from promotional emails

(09:44) Reference to a subreddit about cold emails that provides examples of what not to do

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

394 episodes

Artwork
iconShare
 
Manage episode 484133928 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.

=================================================

Best Moments:

(01:05) The hosts play a fun 10-second game before diving into the main topic

(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders

(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work

(03:41) Focus on data quality at both beginning and end of subscriber journey

(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky

(05:26) Debunking the myth about only sending to engaged users to rebuild reputation

(06:30) Open rates still provide value despite Apple MPP challenges

(06:50) Importance of collecting customer feedback to improve email performance

(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see

(08:38) B2B marketers should separate cold email programs from promotional emails

(09:44) Reference to a subreddit about cold emails that provides examples of what not to do

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

394 episodes

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