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SPECIAL SERIES == Attribution is Garbage đď¸ <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That
Manage episode 489037219 series 3503151
Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbersâtheyâre about team alignment. Plus, youâll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).
Best Moments:
(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter
(02:31) Attribution is a compass, not a mapâmost marketers get lost by taking it too literally
(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case
(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle
(06:54) Jayâs agency rips out their website for a single âbook a callâ pageâhereâs what happened
(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance
(09:25) The top companies put marketing leadership on actual sales callsâspreadsheets arenât enough
(10:18) How âwhere did you hear about us?â and AI-powered call analysis catch what dashboards miss
(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)
Go follow The Marketing Millennials podcast, but also tune in to this seriesâBathroom Breakâfor quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND donât miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am â 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
418 episodes
SPECIAL SERIES == Attribution is Garbage đď¸ <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 489037219 series 3503151
Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbersâtheyâre about team alignment. Plus, youâll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).
Best Moments:
(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter
(02:31) Attribution is a compass, not a mapâmost marketers get lost by taking it too literally
(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case
(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle
(06:54) Jayâs agency rips out their website for a single âbook a callâ pageâhereâs what happened
(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance
(09:25) The top companies put marketing leadership on actual sales callsâspreadsheets arenât enough
(10:18) How âwhere did you hear about us?â and AI-powered call analysis catch what dashboards miss
(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)
Go follow The Marketing Millennials podcast, but also tune in to this seriesâBathroom Breakâfor quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND donât miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am â 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
418 episodes
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