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7 NEW Subject Line Tests (you've NEVER tried!) + Guys Trip Update! 📬 Jay’s SCOOP | Ep. 356

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Manage episode 488486891 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay’s annual guys trip and his quest for the world’s most embarrassing gag gifts.

Best Moments:

(01:32) Reverse psychology wins with “you don’t need this email” pulling a 17 percent higher open rate

(02:20) Humanity trumps robots when “a human with three cups of coffee wrote this” beats out AI

(03:34) “Boom. Offer inside” vs. “Psst. Over here”—and the quiet approach steals the show

(04:15) “We need to talk” outperforms “you left us no choice” by 19 percent

(05:02) Passive-aggressive guilt pays off when “still ignoring us?” gets a 21 percent lift

(06:01) “Not mad. Just disappointed” nails the parent-text vibe with a 12 percent higher open rate

(06:32) “Fine. I’ll open it” (the inner monologue test) crushes with a 26 percent boost

(08:45) Jay’s pool party humiliation story and the legend of the “I pee in pools” shirt

Dynamic DTNT sponsors and callouts

  continue reading

456 episodes

Artwork
iconShare
 
Manage episode 488486891 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay’s annual guys trip and his quest for the world’s most embarrassing gag gifts.

Best Moments:

(01:32) Reverse psychology wins with “you don’t need this email” pulling a 17 percent higher open rate

(02:20) Humanity trumps robots when “a human with three cups of coffee wrote this” beats out AI

(03:34) “Boom. Offer inside” vs. “Psst. Over here”—and the quiet approach steals the show

(04:15) “We need to talk” outperforms “you left us no choice” by 19 percent

(05:02) Passive-aggressive guilt pays off when “still ignoring us?” gets a 21 percent lift

(06:01) “Not mad. Just disappointed” nails the parent-text vibe with a 12 percent higher open rate

(06:32) “Fine. I’ll open it” (the inner monologue test) crushes with a 26 percent boost

(08:45) Jay’s pool party humiliation story and the legend of the “I pee in pools” shirt

Dynamic DTNT sponsors and callouts

  continue reading

456 episodes

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