Best Common Thread Collective Podcasts (2025)

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Catherine Dior, an Interview with Justine Picardie, Part I (Dressed Classic) 44:15

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18h ago44:15

44:15

International best selling author Justine Picardie joined us in this 2022, two-part episode to discuss the life and legacy of Christian Dior's beloved sister Catherine, a WWII French resistance fighter, concentration camp survivor, and inspiration behind Dior's most famous scent Miss Dior. Recommended reading: Justine Picardie's Miss Dior: A Story …

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Why Forecasts are Bottlenecked by Creative Diversity 40:20

18h ago40:20

40:20

In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection between forecasting models and creative production. Forecasting isn’t just about predicting numbers … it’s about building a marketing and creative plan that can actually deliver them.Taylor explains why most forecasts fail: brands tre…

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The Forecasting Framework Every Brand Needs Before Q4 25:43

1d ago25:43

25:43

In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine data, marketing calendars, and disciplined ownership to create forecasts that actually hold up in the real world. Drawing from billions in client data, Tay…

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Fashion History Mystery #49: A Brief History of Shorts (Dressed Classic) 20:27

5d ago20:27

20:27

This week we revisit a 2020 Fashion History Mystery where we answer a listener query about the origin of women's shorts. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Dressed Media

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Beautiful For Ever!: The Extraordinary Life and Trial of Madame Rachel (Dressed Classic) 40:11

7d ago40:11

40:11

Fashion history and true crime come together in this 2022 episode where we explore a scandal of the 1860s involving a British cosmetics maven who bilked her clients out of fortunes with the promise to halt the aging process and make them beautful forever. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Why right now is the best time to dial in your spend vs. aMER 27:35

8d ago27:35

27:35

In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting models like Spend & aMER can change that.Taylor compares these models to a DEXA scan: a clear, data-driven look at your business health. Together, they e…

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How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2 35:38

13d ago35:38

35:38

In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just clear, hard-earned answers. They tackle: • What to do when “nothing works” on Meta …

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Fashion History Mysteries: Polka Dots and Artificial Silk (Dressed Silk) 28:07

12d ago28:07

28:07

In this episode, we revisit two past Fashion History Mystery minisodes from the Dressed archive where we explored the fascinating origin stories of polka dots and artificial silk! Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fashion history titles Dressed is a part of t…

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Understanding Spend vs. aMER, and Spending Power 36:49

14d ago36:49

36:49

In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful forecasting tools: the Spend & aMER Model. This model reveals whether your brand is overspending past the point of profitability—or underspending and l…

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Power of Pattern: Central Asian Ikats, an interview with Clarissa Esguerra (Dressed Classic) 48:48

15d ago48:48

48:48

We return to a 2019 interview with Clarissa Esguerra, Curator of Textiles and Costume at Los Angeles County Museum of Art (LACMA), who taught us all about the sophisticated resist-dying ikat technique responsible for the resplendent textiles and garments on display in the LACMA exhibition Power of Pattern: Central Asian Ikats. Want more Dressed: Th…

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CTC Summit '25: An inside look at CTC’s exact client growth strategy 23:29

16d ago23:29

23:29

Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems. Discover how our incrementality tool, daily forecasting workflows, and creative growth frameworks come together in the “prism”—our metaphor for the integrated deci…

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What is the future of eCom? on DTC Hotline Episode 1 37:21

20d ago37:21

37:21

In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just unfiltered answers. They tackle: • Why your Meta cost caps aren’t spending (and what to do about it) • H…

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Claire McCardell: The Girl Who Defied Dior, Part II 32:12

20d ago32:12

32:12

In part-two of our 2022 exploration of the career of American fashion designer Claire McCardell, we discuss her work during WWII which yielded some of her most iconic designs. For additional reading, check out Elizabeth Evitts Dickinson's recently released biography Claire McCardell: The Designer Who Set Women Free (2025). Want more Dressed: The Hi…

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The Secret That Prepares Accelerator Brands for 8-Figure Success 47:49

20d ago47:49

47:49

As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode, Richard Gaffin is joined by Joy Sharma and Jan Almuni to share the blueprint for how seven-figure brands break through to eight.They reveal the step…

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Claire McCardell: The Girl Who Defied Dior, Part I 39:50

21d ago39:50

39:50

Called the "designer's designer," Claire McCardell turned the American fashion industry on its head starting in the 1930s with her fresh modern take on sportswear. This week we examine her career and legacy in a two-part episode from 2022. For additional reading, check out Elizabeth Evitts Dickinson's recently released biography Claire McCardell: T…

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Last Week’s Podcast Crushed on X—Here’s Why It Did 33:39

23d ago33:39

33:39

In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explore what it reveals about content that actually resonates.What about the convo with Taylor and Andrew led to such a positive response?Turns out, the answer has less to do with tactics—and everything to d…

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Navajo Weaving: Art, History, Practice with Lynda Teller Pete, Barbara Teller Ornelas and Hadley Jensen, Part II (Dressed Classic) 50:38

27d ago50:38

50:38

Fifth generation Diné (Navajo) weavers Lynda Teller Pete and Barbara Teller Ornelas have been instrumental in rewriting the history and narrative surrounding Navajo weaving, a realm that for too long has been dominated by non-Navajo voices. This is exemplified by their two groundbreaking books Spider Woman’s Children: Navajo Weavers Today and How t…

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We Ran Incrementality Tests... Meta’s Tool Didn’t Win 20:15

28d ago20:15

20:15

After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times. In this episode, Richard Gaffin sits down with VP of Paid Media Tony Chopp to break down what really happened across those tests, including a final geo holdout study using actual Shopify revenue. The result? You’ll lea…

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Navajo Weaving: Art, History, Practice with Lynda Teller Pete and Barbara Teller Ornelas, Part I (Dressed Classic) 46:31

29d ago46:31

46:31

This week we travel into the Dressed archive to revisit a two-part episode on the sacred cultural practice and art form of Diné (Navajo) weaving with internationally acclaimed authors, educators, and fifth generation weavers Lynda Teller Pete and Barbara Teller Ornelas. Want more Dressed: The History of Fashion? Our website and classes Our Instagra…

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Lessons from 11 Years of Building an Agency — and What Happened After 1:53:35

30d ago1:53:35

1:53:35

In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks down what the deal really means, why it isn’t a retirement plan, and how private equity views agencies differently than eComm brands.• Why service bus…

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The Gilded Age "Dudes" of Fashion, Part II (Dressed Classic) 37:40

1M ago37:40

37:40

In part two of our 2022 two-part episode, we continue our deep dive into the inner fashion sanctoms of nineteenth century "dudedom," exploring everything from dude fashion trends to the epic, nationally publicized battle to be "King of the Dudes." Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Summit Recap: Lessons You Only Learn From Talking with Clients In Person 22:29

1M ago22:29

22:29

At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out from behind Zoom and into a room with the people you work with. The result? Honest conversations, unexpected insights, and a clearer picture of what brands really need right now. From creative volume challenges to leadership struggles, …

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The Gilded Age "Dudes" of Fashion, Part I (Dressed Classic) 38:01

1M ago38:01

38:01

In this two-part episode from 2022, we travel back in time to a bygone era when "dude" meant "dandy" and learn all about the now lost fashionable connotations of one of the most popular slang terms in modern parlance. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Dressed Media

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CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers 1:05:48

1M ago1:05:48

1:05:48

The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the e-commerce landscape are headed—and why the future will be defined by a sharp divide between winners and losers.From macroeconomic pressures to changing consumer behavior, T…

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Fashioning the Gilded Age: Tariffs, Thieves, and TV with Dr. Elizabeth L. Block (Dressed Classic) 30:22

1M ago30:22

30:22

Nothing gets between a woman and her fashion! Dr. Elizabeth Block joins us for part two of our 2023 episode on Gilded Age fashion in a discussion on fashionable smuggling, thievery, and the costumes of Gilded Age Season 2! Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fa…

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14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge! 24:16

1M ago24:16

24:16

Can you turn 14 days into $1.28 million? We did—and we're breaking down exactly how we crushed our million-dollar challenge! In this episode, join Richard and Luke as they unpack the intense 14-day journey that led to massive revenue success. You'll learn: How we strategically turned a critical marketing moment into explosive growth. The day-by-day…

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Fashioning the Gilded Age: The Women Who Influenced French Fashion with Dr. Elizabeth Block (Dressed Classic) 48:22

1M ago48:22

48:22

French haute couturiers reigned supreme during the late 19th and 20th centuries--but they did not achieve this status on their own. This week we revisit our two-part interview with Dr. Elizabeth Block, who joined us in 2023 to discuss her book Dressing Up: The Women Who Influenced French Fashion which celebrates the lesser known figures behind the …

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Inside CTC’s New Strategic Partnership: What's Next? 30:46

1M ago30:46

30:46

Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.” In this special episode of the podcast, you’ll hear: How CTC ev…

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An Interview with "Gernreich Girl" Barbara Flood (Dressed Classic) 45:23

2M ago45:23

45:23

In this 2021 episode, Barbara Flood joined us to discuss her passion for fashion that spans her 1960s and 70s modeling career as a "Gernreich Girl" into the present day. Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fashion history titles Dressed is a part of the AirWave…

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Meta's Attribution Settings Don't Matter Anymore 17:38

2M ago17:38

17:38

In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS. What you’ll discover: Why standard “7-day click” and “1-day view” settings both mislead you How to run a zero cost geo holdout test for real incremental data When to stic…

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Dressed in History: 100 Years of Collecting Fashion with Jessica Pushor 1:06:41

2M ago1:06:41

1:06:41

Recorded live at the Chicago History Museum, “librarian of clothing” Jessica Pushor takes us behind the seams of her exhibition Dressed in History: A Costume Collection Retrospective. On view at the museum until July 27th, 2025, the exhibition celebrates the museum’s incredible 50,000+ fashion and textile collection, but also the many people who ha…

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3 Moves to Save Your Brand From Financial Collapse 18:45

2M ago18:45

18:45

Is your brand feeling the squeeze? You’re not alone. In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates and tightening capital markets. You’ll learn: Why capital constraints are killing growth—and how to turn your supplier into a lender How to generate o…

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On the Dressed Bookshelf 35:20

2M ago35:20

35:20

The Dressed Bookshelf has over 150 fashion history titles and counting! This week, we highlight some our favorite recent additions. Books discussed in the episode: Azzedine Alaia: A Couturier’s Collection Claire McCardell: The Designer Who Set Women Free by Elizabeth Evitts Dickenson Dress History of Korea: Critical Perspectives on Primary Sources,…

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Are Ecommerce Brands Suddenly Failing? 45:24

2M ago45:24

45:24

Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analysis to uncover what's truly happening behind the scenes in the ecommerce space.Join our panel of industry experts as we reveal: Why more brands than ev…

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Pink and Blue: Telling the Boys From the Girls in America, an interview with Jo B. Paoletti 49:20

2M ago49:20

49:20

Is it pink for girls and blue for boys OR is it pink for boys and blue for girls?!! Professor Jo B. Paoletti, author of Pink and Blue: Telling the Boys From the Girls in America, joins us to discuss the history of childrenswear and the role clothing plays in children's developing concepts of gender. Want more Dressed: The History of Fashion? Our ⁠⁠…

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6 Questions That Expose Weak Brands 10:38

2M ago10:38

10:38

Are you building a resilient brand or just delaying the inevitable? In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what separates strong, adaptable brands from those on the edge of collapse. …

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Mayor of Fashion Town, an interview with Fern Mallis 1:03:48

2M ago1:03:48

1:03:48

Fern Mallis joins us today to speak about her career which spans six decades of shaping, supporting and championing first American fashion, and later turning her expertise towards developing fashion weeks around the globe. Want more Dressed: The History of Fashion? Our ⁠⁠⁠website⁠⁠⁠ and ⁠⁠⁠classes⁠⁠⁠ Our ⁠⁠⁠Instagram⁠⁠⁠ Our ⁠⁠⁠bookshelf⁠⁠⁠ with ove…

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Can We Save the $1M Challenge? – We’re $577K Short 10:25

2M ago10:25

10:25

We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal. In this episode, Luke Austin breaks down: What’s working (returning customers are showing up) What’s not (new customer revenue is lagging) Why our efficiency is solid, but volume is the problem The high-stakes brand…

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25 Years of "Make It Work" with Tim Gunn 50:21

2M ago50:21

50:21

Internationally beloved teacher, mentor, and fashion authority Tim Gunn returns to Dressed to discuss his sixteen seasons at Project Runway and the origins of his famous catchphrase "Make it work." Want More Tim Gunn: Tim's Instagram Tim's 2022 Dressed Interview Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bo…

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The Future of Ads According to Meta (Straight from the Summit) 45:45

2M ago45:45

45:45

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and…

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The Fortuny Delphos Gown: A Herstory 26:33

2M ago26:33

26:33

One of the most iconic dresses in fashion history, the finely pleated, Grecian-inspired "Delphos" gown is synonymous with Mariano Fortuny, but it should be credited to his partner in life and work Henriette Negrin. This is her story. Recommended resources: "More than a Muse" article Google Arts & Culture article on the Delphos "The Knossos Scarf" L…

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Meta's New Setting Beat Our Old Campaign by 18% 17:39

2M ago17:39

17:39

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test. In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact…

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Joy Goddess: A'Lelia Walker and the Harlem Renaissance with A'Lelia Bundles 57:27

2M ago57:27

57:27

A'Lelia Bundles joins us to discuss the remarkable life of her great-grandmother--and namesake--A'Lelia Walker, a defining figure of the Harlem Renaissance and the subject of her recently published book Joy Goddess: A'Lelia Walker and the Harlem Renaissance. More from A’Lelia Bundles: “Madame C.J. Walker” Dressed episode On Her Own Ground: The Life…

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2 Weeks to Make $1,000,000—Here’s the Plan 11:03

2M ago11:03

11:03

We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a real-time challenge to generate an additional $1,000,000 in revenue profitably for one of our clients. Every day, we’ll document the actions, strategy shifts, wins, and losses required to hit this massive goal. No fluff. No filters. Ju…

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The Legend of Beau Brummell, an interview with Dr. Chloe Chapin, Part II 45:30

3M ago45:30

45:30

In part two of our episode on the 19th century English dandy Beau Brummell, Dr. Chloe Chapin joins us again to question the many myths surrounding Brummell, and we take a closer look at what the historical record actually reveals. Want more Dressed: The History of Fashion? Our ⁠⁠⁠website⁠⁠⁠ and ⁠⁠⁠classes⁠⁠⁠ Our ⁠⁠⁠Instagram⁠⁠⁠ Our ⁠⁠⁠bookshelf⁠⁠⁠ …

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May Report Card Shocker: Under Budget but Over Profit? 17:11

3M ago17:11

17:11

How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client report card—detailing key insights from over 60 brands we manage. We dive into: How we managed to underspend budget but still exceeded contribution margin forecasts. Real examples of price testing and rapid flash sale strategies. Actio…

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The Legend of Beau Brummell, an interview with Dr. Chloe Chapin, Part I 53:04

3M ago53:04

53:04

This week we continue the life, legend and myth of arguably the most famous dandy of all time, Beau Brummell. In part one of this episode, Dr. Chloe Chapin joins us to establish his biography and regale us with the many anecdotes of Brummell's sartorial snobbery. Want more Dressed: The History of Fashion? Our ⁠⁠⁠website⁠⁠⁠ and ⁠⁠⁠classes⁠⁠⁠ Our ⁠⁠⁠…

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🔮 Live from Money2020 in Amsterdam - Content Is the Company: Rethinking Business in the Age of Media with Sebuh Mesfin 1:01:15

3M ago1:01:15

1:01:15

In this episode, Content Is the Company, we explore how content has evolved from a marketing tool to the core of modern business strategy. From product development to distribution and monetization, discover how leading companies are building entire business models around content, and why you should too. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠Sebuh Mesfin on Linke…

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Story vs. Volume: The Creative Conflict Killing Your Ads 27:27

3M ago27:27

27:27

Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of Podcast breaks down the critical tension between creative storytelling and the high volume ads required for success on platforms like Meta. Join Richard and Taylor as they discuss: How the best DTC brands successfully balance creative …