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How to Craft the Best BFCM Offer this Year

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Manage episode 510064640 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday.

They walk through insights from CTC’s Black Friday/Cyber Monday Offer Database—a collection of 679+ offers from top eComm brands—and explain how to tailor messaging across channels like paid social, email, and SMS.

You’ll learn:

  • Why BFCM is the biggest new customer acquisition moment of the year

  • How to balance broad sitewide discounts with segmented offers for VIPs or inventory clearance

  • The trade-offs between discount depth, inventory availability, and timing across the holiday season

  • Common pitfalls brands face (like over/under-spending and missing the true margin math)

  • Why transparency about your actual market position matters when setting offer expectations

If you want to build an offer strategy that actually maps to your numbers—and not just guesswork—this episode will get you there.

Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom

  continue reading

362 episodes

Artwork
iconShare
 
Manage episode 510064640 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday.

They walk through insights from CTC’s Black Friday/Cyber Monday Offer Database—a collection of 679+ offers from top eComm brands—and explain how to tailor messaging across channels like paid social, email, and SMS.

You’ll learn:

  • Why BFCM is the biggest new customer acquisition moment of the year

  • How to balance broad sitewide discounts with segmented offers for VIPs or inventory clearance

  • The trade-offs between discount depth, inventory availability, and timing across the holiday season

  • Common pitfalls brands face (like over/under-spending and missing the true margin math)

  • Why transparency about your actual market position matters when setting offer expectations

If you want to build an offer strategy that actually maps to your numbers—and not just guesswork—this episode will get you there.

Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom

  continue reading

362 episodes

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