Go offline with the Player FM app!
How to Craft the Best BFCM Offer this Year
Manage episode 510064640 series 1095397
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday.
They walk through insights from CTC’s Black Friday/Cyber Monday Offer Database—a collection of 679+ offers from top eComm brands—and explain how to tailor messaging across channels like paid social, email, and SMS.
You’ll learn:
Why BFCM is the biggest new customer acquisition moment of the year
How to balance broad sitewide discounts with segmented offers for VIPs or inventory clearance
The trade-offs between discount depth, inventory availability, and timing across the holiday season
Common pitfalls brands face (like over/under-spending and missing the true margin math)
Why transparency about your actual market position matters when setting offer expectations
If you want to build an offer strategy that actually maps to your numbers—and not just guesswork—this episode will get you there.
Show Notes:
Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20.
Join over 15,000 merchants protecting their revenue with Chargeflow. Use our promo code CF30 and start saving money, time, and sanity today: https://app.chargeflow.io/auth/sign-in?utm_source=ctc+hotline%2C+podcast&utm_medium=cpc&utm_campaign=CTC+Hotline+%26+Chargeflow&utm_id=CTC+Hotline
Explore the PROPHIT System: prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom
362 episodes
Manage episode 510064640 series 1095397
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday.
They walk through insights from CTC’s Black Friday/Cyber Monday Offer Database—a collection of 679+ offers from top eComm brands—and explain how to tailor messaging across channels like paid social, email, and SMS.
You’ll learn:
Why BFCM is the biggest new customer acquisition moment of the year
How to balance broad sitewide discounts with segmented offers for VIPs or inventory clearance
The trade-offs between discount depth, inventory availability, and timing across the holiday season
Common pitfalls brands face (like over/under-spending and missing the true margin math)
Why transparency about your actual market position matters when setting offer expectations
If you want to build an offer strategy that actually maps to your numbers—and not just guesswork—this episode will get you there.
Show Notes:
Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20.
Join over 15,000 merchants protecting their revenue with Chargeflow. Use our promo code CF30 and start saving money, time, and sanity today: https://app.chargeflow.io/auth/sign-in?utm_source=ctc+hotline%2C+podcast&utm_medium=cpc&utm_campaign=CTC+Hotline+%26+Chargeflow&utm_id=CTC+Hotline
Explore the PROPHIT System: prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom
362 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.