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Understanding Spend vs. aMER, and Spending Power

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Manage episode 500274699 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful forecasting tools: the Spend & aMER Model.

This model reveals whether your brand is overspending past the point of profitability—or underspending and leaving growth on the table. By layering in 40+ predictive models, seasonality, and LTV impacts, it provides the clearest roadmap to profitable growth we’ve ever built.

You’ll learn:

- Why most 8–9 figure brands are shocked when they see their true efficiency curve

- How to quantify the real tradeoff between cutting spend and growing top-line revenue

- The difference between optimizing for contribution margin today vs. maximizing lifetime margin tomorrow

- Why “spending power” is unique to every brand—and how to know yours

Get your FREE mystery shopping report from Stord—compare your CX against two competitors:

https://stord.link/mystery

Explore the Prophit System: https://prophitsystem.com

Have a question for the podcast?

Email us at [email protected]

  continue reading

355 episodes

Artwork
iconShare
 
Manage episode 500274699 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful forecasting tools: the Spend & aMER Model.

This model reveals whether your brand is overspending past the point of profitability—or underspending and leaving growth on the table. By layering in 40+ predictive models, seasonality, and LTV impacts, it provides the clearest roadmap to profitable growth we’ve ever built.

You’ll learn:

- Why most 8–9 figure brands are shocked when they see their true efficiency curve

- How to quantify the real tradeoff between cutting spend and growing top-line revenue

- The difference between optimizing for contribution margin today vs. maximizing lifetime margin tomorrow

- Why “spending power” is unique to every brand—and how to know yours

Get your FREE mystery shopping report from Stord—compare your CX against two competitors:

https://stord.link/mystery

Explore the Prophit System: https://prophitsystem.com

Have a question for the podcast?

Email us at [email protected]

  continue reading

355 episodes

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