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Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)

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Manage episode 518026583 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands are building their 2026 plan all wrong.

In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus.

You’ll learn how to:

  • Build scenario plans that align finance and marketing

  • Forecast existing and new customer revenue with confidence

  • Connect your marketing calendar directly to your financial goals

  • Present a plan your board, your bank, and your team will actually believe in

Whether you’re a CMO, CEO, or founder planning for growth in 2026, this is your playbook for making smarter decisions before the year even starts.

Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system

Bonus Offer (through Nov 11): Sign up now and get our Black Friday Cyber Monday Hourly Tracking Report — free.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
  continue reading

373 episodes

Artwork
iconShare
 
Manage episode 518026583 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands are building their 2026 plan all wrong.

In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus.

You’ll learn how to:

  • Build scenario plans that align finance and marketing

  • Forecast existing and new customer revenue with confidence

  • Connect your marketing calendar directly to your financial goals

  • Present a plan your board, your bank, and your team will actually believe in

Whether you’re a CMO, CEO, or founder planning for growth in 2026, this is your playbook for making smarter decisions before the year even starts.

Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system

Bonus Offer (through Nov 11): Sign up now and get our Black Friday Cyber Monday Hourly Tracking Report — free.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
  continue reading

373 episodes

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