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Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships

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Manage episode 515222610 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.”

They debate:

  • Whether LLMs could replace creative testing entirely

  • How to design equity partnerships that actually reflect value

  • Why cloning someone else’s playbook rarely creates monopoly outcomes

  • The real incentives behind Meta’s “CPM psyop”

  • And why “growth is the CEO’s job” isn’t just a slogan—it’s an organizational design principle

This is a deep dive into how systems, incentives, and creativity intersect to drive (or stall) profit growth.

Show Notes:

Ready to solve your influencer strategy? Book Your Strategy Demo at https://www.getsaral.com/demo

Head to https://www.portless.com today to get your free quote, and see how direct fulfillment can transform your business.

Explore the Prophit System: https://www.prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom

  continue reading

380 episodes

Artwork
iconShare
 
Manage episode 515222610 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.”

They debate:

  • Whether LLMs could replace creative testing entirely

  • How to design equity partnerships that actually reflect value

  • Why cloning someone else’s playbook rarely creates monopoly outcomes

  • The real incentives behind Meta’s “CPM psyop”

  • And why “growth is the CEO’s job” isn’t just a slogan—it’s an organizational design principle

This is a deep dive into how systems, incentives, and creativity intersect to drive (or stall) profit growth.

Show Notes:

Ready to solve your influencer strategy? Book Your Strategy Demo at https://www.getsaral.com/demo

Head to https://www.portless.com today to get your free quote, and see how direct fulfillment can transform your business.

Explore the Prophit System: https://www.prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom

  continue reading

380 episodes

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