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2026 Forecast Planning: Board vs Budget vs Bonus Explained

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Manage episode 518935124 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.

In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand should use when planning for 2026: Board. Budget. Bonus.

You’ll learn:

  • Why every brand needs three forecasts, not one

  • How to balance short-term execution (Black Friday) with long-term planning (2026)

  • How to model different outcomes for your board, your operating budget, and your team goals

  • How to use tools like percentage-over-model and event effect modeling to make forecasts actually useful

If you’re leading growth, finance, or operations at a 7 to 9 figure brand, this episode will help you plan smarter, forecast with confidence, and build a roadmap that aligns your team from boardroom to bonus.

Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
  continue reading

375 episodes

Artwork
iconShare
 
Manage episode 518935124 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.

In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand should use when planning for 2026: Board. Budget. Bonus.

You’ll learn:

  • Why every brand needs three forecasts, not one

  • How to balance short-term execution (Black Friday) with long-term planning (2026)

  • How to model different outcomes for your board, your operating budget, and your team goals

  • How to use tools like percentage-over-model and event effect modeling to make forecasts actually useful

If you’re leading growth, finance, or operations at a 7 to 9 figure brand, this episode will help you plan smarter, forecast with confidence, and build a roadmap that aligns your team from boardroom to bonus.

Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
  continue reading

375 episodes

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