Best Behind The Goggles Podcasts (2025)

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Personalisation at Scale: Cold email lessons from billions sent 37:48

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1d ago37:48

37:48

"The volume game is over." These powerful words from Jeremy Chatelaine, founder and CEO of QuickMail, set the tone for a conversation that challenges everything you thought you knew about cold outreach. After sending billions of emails over the past decade, Jeremy has discovered what truly works—and it's not what most "influencers" are teaching. Th…

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The Call-to-Action that changed everything: Scaling SaaS via Buyer-Led Growth 40:05

15d ago40:05

40:05

Trust in B2B relationships has reached a critical low point. According to recent research, B2B consumers—particularly millennials and Gen Z decision-makers—have grown increasingly skeptical of traditional marketing and sales approaches. So what happens when prospects no longer believe your case studies, doubt your testimonials, and avoid your demo …

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Weaponized Intelligence: How one marketer stays ahead of AI 46:33

22d ago46:33

46:33

What happens when everyone becomes an AI-powered "thought leader" overnight? How do you cut through the noise when ChatGPT can generate seemingly expert content on any topic? Tyler Lubben, co-founder of multiple SaaS platforms, offers a provocative solution: weaponized intelligence. Tyler's approach turns conventional wisdom on its head. Rather tha…

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SaaS in Steel Caps: Turning Trade Pain Points into Platform Wins 33:30

1M ago33:30

33:30

Ever wondered how construction companies manage the chaos of coordinating office teams, on-site workers, and independent tradespeople—all while staying profitable? Jordan Powell did more than wonder. He built a solution. Powell, a builder by trade and CEO of Loop Logics, takes us behind the scenes of his journey from construction manager to tech fo…

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Data That Doesn't Lie: Brand Tracking for the AI Era 30:26

1M ago30:26

30:26

What happens when you combine traditional market research expertise with cutting-edge technology? Stephanie Clapham, Director of Research at Latana, joins us to reveal how next-generation brand tracking is transforming how SaaS companies measure their brand health. Despite companies investing billions in brand marketing annually, most struggle to a…

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Rethinking Ownership: How Karmo Is Disrupting a $30B Auto Habit 34:54

2M ago34:54

34:54

Sam Zammit's journey from military service to co-founding Karmo reveals how unconventional career paths often lead to the most innovative business solutions. After completing his MBA and gaining experience at Uber, Sam joined forces with longtime friend to revolutionise how Australians access vehicles through a subscription model that challenges tr…

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Goggles On, Reality Off: The Training Revolution Nobody Saw Coming 42:31

2M ago42:31

42:31

Ever witnessed that moment of pure wonder when someone experiences virtual reality for the first time? That childlike innocence – that "wow" moment – was exactly what convinced Angus Stevens that Start Beyond was onto something revolutionary. Now approaching its 10-year anniversary, Start Beyond has transformed how organisations approach training, …

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Scaling SaaS without breaking it: A blueprint for sustainable growth 44:03

3M ago44:03

44:03

Want to scale your SaaS company without burning out your team or your strategy? In this episode, Dave Boyce—a SaaS veteran with a track record of 50%+ growth across multiple companies—shares the real drivers of sustainable success. With deep experience across product, sales, marketing, and customer success, Dave doesn’t speak in buzzwords—he speaks…

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Inside the Mind of 5million Brands: AI, Market Signals & the Rise of Charm 28:03

3M ago28:03

28:03

What can SaaS founders learn from a company tracking 5 million brands in real time? In this episode, Alex Nitsenzon, CEO of Charm, takes us behind the scenes of a lean SaaS company that's quietly revolutionising how e-commerce data is collected, categorised, and actioned. But this conversation isn't just about e-commerce—it’s a playbook for SaaS co…

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Cracking the C-Suite: How to Sell SaaS at the Enterprise Level 1:02:12

3M ago1:02:12

1:02:12

We explore why technical founders often struggle with sales and how shifting from product-focused to people-focused transforms business growth. Matthew Wyatt, founder of Tech Torque shares powerful strategies for building trust and closing enterprise deals. • Tech founders struggle with sales because they come from a linear, engineering mindset tha…

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Speed matters, but passion matters more. Building tech teams with passion. 36:07

4M ago36:07

36:07

Daniel founded TLV Tech in 2018 to address the fundamental conflict in vendor-client relationships where vendors prioritize selling hours while clients aim to minimize costs. • Grew from garage startup to a 50-person global team serving clients from pre-seed ventures to Fortune 50 companies • Uses a "gear system" to adapt working styles between sta…

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Trust Me, I’m your Account-Based Marketing strategy: Fixing the broken B2B funnel 45:23

4M ago45:23

45:23

The true essence of Account-Based Marketing isn't just adopting new tactics—it requires a fundamental shift in how B2B organisations structure their revenue operations. In this illuminating conversation, Andrew Seidman, co-founder of Digital Reach Agency, cuts through the buzzwords to reveal why many ABM initiatives fail despite good intentions. Mo…

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Leadership as a Service: Building high-performing teams 46:05

4M ago46:05

46:05

What does it take to build and sustain high-performing teams in today's rapidly evolving business landscape? Gearl Loden, a leader with 27 years of experience spanning education, tech, SaaS, and real estate, brings surprising insights drawn from both classroom leadership and corporate environments. Loden shares a powerful perspective on imposter sy…

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Don’t Build What They Ask For, Build What They Need: Driving Product-Led Growth Through Customer Insight 40:37

6M ago40:37

40:37

In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SightMinder, shares how deep customer insight—not just feature requests—drives meaningful product innovation in hospitality tech. Leah shares how a chance meeting at Telstra sparked her career in tech, the early disruptor days of cloud-based hospitality solutions, and what it re…

1
Rebecca Jones 25:30

6M ago25:30

25:30

Rebecca Jones reveals her swimming heritage. Growing up in country Australia and swimming in rivers and rural pools.. she has carried her love for swimming across to her art. Rebecca discusses how she has immersed art and swimming across numerous exhibitions including the movement of flicker books to create motion. After swimming with the Seagals R…

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Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy 42:29

6M ago42:29

42:29

What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game? In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform transforming how brands connect with creators. From raising capital to expanding into international markets and navigating the ev…

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From Excel Spreadsheet to Game-Changing SaaS: The 200-hour Admin Problem One Founder Solved 39:56

6M ago39:56

39:56

Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death. We Discuss: • The Critical Info platform and how it helps people learn about end-of-life choices. • Catherine's "My Loved …

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SaaS Finances Decoded - The Finance Mistakes You Can’t Afford to Make 55:49

7M ago55:49

55:49

💰 Is your SaaS company scaling… or spiraling? 💰 Many founders focus on product and growth, but neglect the one thing that can make or break their business—financial strategy. In this episode, we sit down with Anthony Nitsos, SaaS CFO and founder of SaaS Gurus, to uncover the financial blind spots that put startups at risk—and how to fix them before…

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From Military Roots to Navigating Global Talent Solutions with Tom Larter 40:17

7M ago40:17

40:17

Join CEO Tom Larter as he reveals the transformative journey of WithYouWithMe, a trailblazing 250-person enterprise that began by aiding military veterans in career transitions and now champions a broader mission of supporting disadvantaged talent groups globally. Discover how Tom's military background has uniquely shaped his leadership style, high…

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Why Silicon Valley Banks on Market Experiments — Kate O’Keefe on Smarter Startups 52:20

7M ago52:20

52:20

What if you discovered that the key to your startup's success lies not in groundbreaking ideas but in rigorous A/B testing? That's exactly what we explore in our conversation with Kate O'Keefe, co-founder of Heatseeker. Kate takes us through her journey from working with tech giants like Cisco and BCG to revolutionising market research with Heatsee…

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Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust 34:28

7M ago34:28

34:28

The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enhance their content and effectively communicate their insights. We cover: • Importance of original research …

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SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott 33:09

7M ago33:09

33:09

Matt Perrott shares his journey as co-founder of BuildPass, a platform revolutionising construction management for small builders. The episode explores the challenges in construction tech, the importance of user-friendly design, and the strategic decisions that have fostered BuildPass's rapid growth. Discussion points include: • Importance of user-…

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Feature Flags and Mastering Dynamic Pricing in SaaS 36:47

8M ago36:47

36:47

Understanding effective pricing strategies is crucial for SaaS companies to achieve long-term growth and success. Fynn Glover shares insights on the importance of ongoing evaluation of pricing models, the concept of "willingness to pay," and how feature flagging can enhance monetization. Discussion Points: • Fynn's journey into SaaS and founding Sc…

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Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value 44:02

8M ago44:02

44:02

The episode explores the critical aspects of SaaS pricing strategies with James Wilton from Monevate, shedding light on the need for dynamic pricing models tailored to evolving market demands. It addresses common mistakes, the transformative impact of AI, and practical steps to improve pricing approaches within SaaS businesses. Podcast Overview: • …

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From Mechanical Engineering to Growth Marketing: Chai Bade's Journey to Building Bunchups and Combatting Modern Loneliness 41:02

8M ago41:02

41:02

Chai Bade inspires listeners with his entrepreneurial journey from mechanical engineer to founder of BunchUps, focusing on the power of storytelling in marketing and the importance of building relationships with customers. He outlines practical strategies for successful business growth, emphasising research, mentorship, and patience in the startup …

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The Power of the Pivot: James Rose’s Journey from Digital Agency to SaaS Game-Changer 41:01

8M ago41:01

41:01

What if a common industry headache could be transformed into a game-changing opportunity? Join us as James Rose, the creative force behind Content Snare, reveals his journey from running a digital agency to revolutionizing the client content collection process with his innovative SaaS solution. James candidly shares how initial struggles with gathe…

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Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort 36:25

9M ago36:25

36:25

Kate Shanahan shares her inspiring journey as a co-founder of Brieff, a platform that empowers accounting firms to enhance their advisory services. The conversation traverses the challenges of market expansion, the importance of building trust with clients, and insights on integrating AI to streamline accounting processes. Podcast Overview: • Intro…

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Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield 52:37

10M ago52:37

52:37

On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working? Join us on a journey to redefine marketing attribution, especially in the intricate worlds of B2B and e-commerce. Jeff's insights reve…

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Netflix-Inspired Approach to Scaling Systems and Startup Leadership with Jose Moreno, CEO, Neulight 27:30

10M ago27:30

27:30

Join us for an enlightening conversation with Jose Moreno, founder of Neulight, as he recounts his inspiring career journey from Harvey Mudd College to influential roles at Microsoft and Netflix. Discover how Jose’s blend of technical expertise and societal awareness, developed during his college years, guided his career choices and ignited his ent…

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Leveraging Pricing as a SaaS Growth Strategy | From Per-User Fees to Value-Driven Models 45:46

10M ago45:46

45:46

Join us as we welcome Bill Wilson from Pace Pricing, who brings a wealth of experience in B2b SaaS pricing. Having coached over 400 SaaS founders, Bill shares invaluable insights into the vital role of transparent pricing in building customer trust and disrupting industries. We challenge conventional wisdom by examining the risks of opaque pricing …

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From Homelessness to Tech Innovator: Roann's Journey to Revolutionise Furniture Delivery with Cobber 40:57

11M ago40:57

40:57

What if personal adversity could lead to groundbreaking innovation? Meet Roann Junio-Hartman, the visionary CEO of Cobber, whose inspiring journey from homelessness ignited a transformative idea: an Uber-like platform for second-hand furniture delivery. During the pandemic, Roann combined resilience with her computer engineering expertise to create…

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Tracy Harvey 23:54

11M ago23:54

23:54

Tracy Harvey a well reknowned character within Melbourne and Elwood talks to me about her Bakery, Musicals and Swimming. We also discuss Tracys passion for trying to rid the Elster Creek of litter which flows unimpended into Port Phillip Bay. Such an inspiring and uplifting conversation. Enjoy.By Jane Mills

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Navigating the Digital Marketing Maze with Corey Morris at Voltage 47:50

11M ago47:50

47:50

What if mastering SEO could transform your business strategy? Join us as we uncover the inspiring journey of Corey Morris, the innovative CEO of Voltage, a digital marketing powerhouse in Kansas City. Corey shares how an unexpected leap into search engine optimisation led him to take charge of Voltage and focus on specialisation, a crucial strategy…

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Harnessing Authentic Intelligence for business success with forensic fraud researcher, Jan Mielke Schwartz 50:49

11M ago50:49

50:49

Imagine a world where your mental, emotional, and spiritual strengths come together to shape the life & business you truly want. In this episode, we’re joined by the remarkable Jan Mielke-Schwartz, a trailblazer in forensic fraud research who started her career as an aspiring family therapist. Jan shares her powerful concept of "Authentic Intellige…

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From Tech Visionary to Cybersecurity Pioneer: Vaughan Shanks on Navigating the Digital Threat Landscape and Scaling Startups 40:31

11M ago40:31

40:31

Explore the evolving cybersecurity landscape with Vaughan Shanks, CEO and co-founder of Cydarm Technologies, as he reflects on his journey from tech enthusiast in the ‘90s to pioneering cybersecurity solutions for today’s digital threats. Vaughan opens up about the pivotal moments that led him to create his company and the increasing challenges in …

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From Silicon Valley to Southeast Asia: Patrick Gentry’s Journey to Revolutionising HR Tech with Sprout Solutions 43:44

12M ago43:44

43:44

In this episode of SaaS Stories, I’m excited to be joined by Patrick Gentry, the co-founder and CEO of Sprout Solutions. Sprout, an HR tech company based in the Philippines, has grown into a leading player in the industry, helping mid-market and enterprise clients automate their HR and payroll systems. Patrick shares his unique journey from startin…

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Building Customer Trust: Rachael McBrearty on Scaling SaaS with AI and Human Touch 35:47

12M ago35:47

35:47

Rachael McBrearty, Chief Customer Officer at Evisort brings a wealth of experience from her days at Cisco and LeanData to her current role at Evisort, a leader in AI-driven document intelligence. In this episode, we dive deep into the evolving world of SaaS, customer success, and AI's role in transforming business processes. Rachael’s unique perspe…

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From failed partnerships to SaaS success: Natalie MacLees on the importance of finding the right Co-Founder 39:20

1y ago39:20

39:20

In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.…

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Wayne Ludbey 21:37

1y ago21:37

21:37

This episode i chat with Wayne Ludbey a Prahran Pool swimmer and also Sports Photographer.Wayne is renowned for his iconic photograph of Nicky Winmar defiantly pointing to his skin and saying I'm proud to be Black after Racial vilification during a 1993 AFL football game.By Jane Mills

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From SaaS Developer to Boardroom Leader: Saurabh Jain’s Journey to Scaling TrialKey 31:25

1y ago31:25

31:25

In this episode of SaaS Stories, we chat with Saurabh Jain, Executive Chairman at TrialKey, about his remarkable journey from a software developer to leading companies in the healthcare tech space. Saurabh shares how he built and scaled multiple SaaS ventures, including his latest endeavor, TrialKey, a medtech SaaS platform revolutionising clinical…

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From Investor to SaaS Disruptor: How Kevin Lasser Built RevKeep to Solve Healthcare Challenges 38:43

1y ago38:43

38:43

In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space. Learn how he took an innovative idea from a sticky note problem-solving approach to a r…

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"Talking to Strangers" as a Key Skill in Scaling SaaS 31:41

1y ago31:41

31:41

In this episode of SaaS Stories, we sit down with Eddie Lin, the innovative mind behind NexusEdge. From his early days studying electrical engineering to his adventures on the reality show Fear Factor, and now leading a successful EdTech startup, Eddie shares his unique journey and the insights he's gained along the way. This conversation dives dee…

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Decoding SaaS Sales with Data-Driven Insights: A deep dive with Martin Garvey from Gong 35:59

1y ago35:59

35:59

In this episode of SaaS Stories, we sit down with Martin Garvey from Gong to explore how leveraging the power of data can transform sales strategies in the competitive SaaS landscape. Martin shares his unique journey into the world of SaaS, the cutting-edge sales strategies at Gong, and how their platform is reshaping the way sales teams operate. F…

1
Mastering SaaS Growth with Account-based Marketing 56:03

1y ago56:03

56:03

In this episode of SaaS Stories, we explore the intricate world of SaaS growth with insights from a leading industry expert, Tony Yang from Mucker Capital. Discover the evolution of SaaS, effective growth strategies for startups, and the critical role of understanding your target market. We delve into the essentials of demand generation, product-le…

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From A CFO Career to SaaS Innovator: The Journey of Creating a Gym Tech Revolution 47:04

1y ago47:04

47:04

Join us on this episode of SaaS Stories as we delve into the inspirational journey of Syed Salman from Inzer, who left a secure CFO career to embark on a transformative motorbike trip around the world. Discover how Syed’s resilience, vision, and dedication are set to revolutionise the way we approach fitness and connect with others in the gym! Send…

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SaaS Go-to-Market Strategies and Growth Insights with Xsellerate 42:23

1y ago42:23

42:23

Join us for another round of incredible SaaS stories as we chat with Dave Kenyon and Rob Cassidy from Xsellerate! Learn how they help SaaS founders succeed with effective go-to-market strategies, market validation, and clear messaging. Discover practical tips on scaling, building high-performing teams, and leveraging organic growth. In this episode…

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Tech Meets Sustainability: Andrew Gazal on the Future of ESG 39:25

1+ y ago39:25

39:25

Welcome to another episode of the SaaS Stories Podcast, where I’m thrilled to dive into the intersection of SaaS and ESG with Andrew Gazal from ESG Tech, joining us from Singapore. Andrew brings a wealth of knowledge about how technology can revolutionize ESG data management, making it more accessible and efficient for companies of all sizes. In th…

1
Fiona Basile 24:44

1+ y ago24:44

24:44

Fiona Basile has created a beautiful coffee table photo book featuring stunning images of the Bay and her fellow Seaford swimmers. In this podcast Fiona talks about her career in Photo journalism, her travels and her love of the bay and swimming community.By Jane Mills

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How to Scale a SaaS Startup: Lessons from Harprem Doowa of Eazy Digital 44:55

1+ y ago44:55

44:55

Welcome to another episode of SaaS Stories! Today, we are thrilled to have Harprem Doowa, founder of Eazy Digital, join us. Harprem's innovative approach to digitizing the insurance industry has paved the way for significant advancements in how insurance companies manage and distribute their products. In this episode, Harprem shares the challenges …

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Maximising Customer Value in SaaS 49:46

1+ y ago49:46

49:46

On this episode, we are thrilled to have Geoff McDonald, CEO of Ambassador, join us. Geoff shares his expertise on customer retention, engagement strategies, marketing tactics, and the evolving role of AI in the SaaS industry. Key Takeaways Journey and Inspiration: Geoff McDonald shares his personal journey that led to the founding of Ambassador, h…