Ever wondered how construction companies manage the chaos of coordinating office teams, on-site workers, and independent tradespeople—all while staying profitable? Jordan Powell did more than wonder. He built a solution.
Powell, a builder by trade and CEO of Loop Logics, takes us behind the scenes of his journey from construction manager to tech founder. His mission? Creating software that makes construction companies safer, easier, and more profitable—a tall order in an industry where thousands of businesses collapse annually.
The turning point for Loop Logics came during an unexpected stress test. Just as they implemented their MVP in their own construction business, a weather event increased their workload by 60% overnight. Instead of buckling under pressure, the software shined, demonstrating remarkable efficiency gains across departments from admin to finance.
Looking ahead, Powell sees enormous potential for AI in construction management. While he doesn't expect robots to start building houses anytime soon, he's already implementing AI to optimise scheduling, improve workforce management, and enhance data analysis—innovations arriving just in time for Australia's infrastructure boom and persistent skilled labour shortage.
For aspiring entrepreneurs, Powell offers this gem: seek out experienced mentors who've walked similar paths. "The founder community is absolutely amazing," he shares. "We're more than happy to share the good, the bad and the ugly with the journey."

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