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Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield
Manage episode 453732014 series 3409022
On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working?
Join us on a journey to redefine marketing attribution, especially in the intricate worlds of B2B and e-commerce. Jeff's insights reveal how understanding impressions and the time it takes to convert them into actions can empower marketers to make smarter decisions, especially when budgets are tight.
Forget clicks; it's time to focus on impressions and creativity. This episode challenges conventional wisdom by highlighting how creative, emotional storytelling in B2B marketing can have a transformative impact. Discover the power of personalisation and how embracing consumer-like strategies can help B2B brands stand out. We also dive into the internal challenges companies face when adopting new technologies and the career-shaping decisions that follow.
Tune in for strategies that not only boost business success but also nurture personal well-being and happiness.
Chapters
1. Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield (00:00:00)
2. Marketing Attribution and Its Impact (00:00:02)
3. Impressions and Time to Conversion (00:14:58)
4. Creativity and Personalization in Marketing (00:21:42)
5. Utilizing AI for Marketing Optimization (00:34:25)
6. Balancing Work and Wellbeing in Business (00:45:18)
47 episodes
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