Best Wrong Keywords Podcasts (2025)

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The Profit Lie Every Marketing Agency Believes 1:01:15

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14h ago1:01:15

1:01:15

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth. What you'll get: - How to conne…

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He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou) 1:18:09

1d ago1:18:09

1:18:09

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses. In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose mil…

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The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results 1:53:09

3d ago1:53:09

1:53:09

E846: David Quaid shares the SEO playbook that delivers consistent results. With more than 26 years of experience leading digital growth, David has helped companies scale to hundreds of millions in revenue through search-driven strategy and technical SEO execution. In this episode, he explains what works in SEO today - from how PageRank still shape…

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How to Hit $100K/Month in Under 90 Days with Local SEO 10:58

4d ago10:58

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E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days. Here's exactly how to do it: 1. Optimize Google Business Profile before anything else. Most businesses treat Google Business Profile like an afterthought. That's the fastest way to lose local leads. - Add real images (not stock) - F…

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Simple Website Changes That 4X Your Conversions 12:54

5d ago12:54

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E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter. I break down real stories from marketers who saw massive jumps in performance - sometimes over 400% more conversions - just by making simple website changes. From rewriting headlines and removing drop downs to changing button colors (the legend…

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The Big AI Visibility Lie No One's Talking About 1:02:06

6d ago1:02:06

1:02:06

E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell? We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who's worked with some of the biggest publishers in t…

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Will ChatGPT's New Browser Kill SEO: What Atlas Means for Marketers 11:00

7d ago11:00

11:00

842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down what marketers and SEO professionals are actually saying about Atlas - what it gets right, what it struggles with, and whether it really changes how people search or browse. We cover: - What ChatGPT Atla…

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Everything You Know About Marketing Analytics Is WRONG 1:14:09

8d ago1:14:09

1:14:09

841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution platforms - long before most marketers even knew what "attribution" meant. He's here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80%…

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The Harsh Truth About Link Building (Most SEOs Don't Want You To Know) 1:23:35

9d ago1:23:35

1:23:35

E840: Most SEOs are building links the wrong way - and they don't even know it. Alejandro Meyerhans, a link building expert, joins the podcast to share the harsh truth about link building, SEO myths, and what moves rankings in 2025. We talk about why white hat vs black hat doesn't matter, how Google's trust system works, the future of backlinks, AI…

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The Hidden Keyword Gaps Google Is Begging You to Fill 11:02

9d ago11:02

11:02

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a keyword gap is, why it matters more than any SEO metric, and how to find and fill them so Google wants to rank your pages. You'll learn: - What a keyword gap actually is (and how to spot one in the sear…

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Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025) 9:19

11d ago9:19

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E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility. At the same time, the SEO community began reporting major fluctuations in traffic and visibility. I review what we know so far about this potential update and what we might see if a major core …

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What You Should Never Automate in SEO (And Why Everyone Gets This Wrong) 13:19

12d ago13:19

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E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of high quality comments from SEOs, content strategists, and digital marketers debating what can and can't be automated. From writing and keyword intent to backlinks and human judgment, we explore what au…

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How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks 1:25:37

13d ago1:25:37

1:25:37

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company's CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding. We discuss: • How they built a content ma…

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AI SEO Is Being Gamed: $6 Press Releases, Reddit Tricks & Google's Broken AI Mode 1:25:12

14d ago1:25:12

1:25:12

E835: AI SEO is officially being gamed - and Google's AI mode can't keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google's radar. We go deep on how AI Overviews…

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AI SEO Is a Scam? 10 Reasons GEO Isn't a Thing 13:32

15d ago13:32

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E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post outlining 10 reasons why GEO isn't real - and why so many marketers are wasting time chasing AI SEO strategies that don't move the needle. You'll learn: - The truth behind AI Overviews and their real sear…

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Reputation Experts: The Hidden SEO Trick That Made $190 Million In Months! 1:16:33

16d ago1:16:33

1:16:33

E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation management experts Duane "DJ" Sprague and Scott Brandley break down how they helped a national brand turn a flood of bad reviews into $190 million in new revenue - and how you can use the same strategi…

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From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com 12:30

17d ago12:30

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E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google's Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was "real SEO" or just Google fixing its mis…

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Creating "Best X" Articles the Right Way: How to Rank and Influence LLMs 10:04

17d ago10:04

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E831: How to create "best X" articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use "Best X" content to build credibility, earn mentions, and generate sustained rankings that actually stick. You'll learn: - When "Best X" articles m…

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Pieter Levels' Genius Programmatic SEO Strategy Explained 9:26

19d ago9:26

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E830: We break down Pieter Levels' programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO…

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The Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself) 10:33

20d ago10:33

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E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics some marketers use to hurt competitors instead of helping themselves. From negative SEO attacks that tank rankings, to Reddit bans that can erase a brand's online presence… these are real, dangerous, …

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How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign) 52:21

21d ago52:21

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E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He's been doing direct mail since 1999 and built a technology company that makes sending physical mail…

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Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained) 10:22

22d ago10:22

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E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You'll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We'll cover: - The difference between parasit…

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How to Do AI-Generated SEO Blog Content (the Right Way) 10:12

23d ago10:12

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E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land's recent experiment with publishing AI-written guides. You'll learn: - The difference between unedited AI "slop" vs. human-reviewed AI content - How Search Engi…

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Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren 1:36:27

24d ago1:36:27

1:36:27

E825: Big blogs that once dominated SEO are now collapsing - and it's not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was one of Neil Patel's early employees back in 2011 and was active in aggressive marketing when the term, "growth hacking" was invented. We go into why so many large content sites are in steady decline, wh…

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Google's AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO) 8:34

25d ago8:34

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E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent. That means fewer clicks for shallow, top-of-funnel content - and a massive shift in SEO strategy. I break down: - What Google's AI meta descriptions mean for your traffic - Why top-of-funnel content is more vulnerable than ever - …

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SEO Is an Enigma? Breaking Down Backlink Myths & Real Strategies 10:27

26d ago10:27

10:27

E823: Backlinks, domain authority, page speed… SEO can feel like an enigma. I break down one of the most popular posts from the SEO subreddit and share the most credible, practical responses on what really matters for ranking. We'll cover: - Why chasing domain authority isn't the best backlink strategy - How to think about SEO beyond technical perf…

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Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations 10:00

26d ago10:00

10:00

E822: Reddit's influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citations within ChatGPT, why Google's recent changes may be the cause, and what this means for SEO, generative engine optimization (GEO), and your digital marketing strategy. You'll learn: - Why Reddit cita…

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Slop as a Service: The Guaranteed SEO Collapse? 10:09

28d ago10:09

10:09

E821: AI-generated SEO "slop" content has fueled explosive growth for startups - but Google's latest spam update shows just how fast it can collapse. We break down Ramp's coming SEO crash, Profound's slop implementation, Reddit's sudden drop in ChatGPT citations, and why unchecked AI content is a ticking time bomb for your business. Should companie…

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Why HubSpot Lost 20M Clicks (and How They Plan to Recover) 12:46

29d ago12:46

12:46

E820: HubSpot's organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot's SEO decline - Why top-of-funnel content stopped working - Their pivot to…

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ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?) 11:40

30d ago11:40

11:40

E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What OpenAI just announced about ChatGPT shopping - How the new Agentic Commerce Protocol (ACP) works - Why SEOs are calling this a potential goldmine for small + medium sellers - The big risks: wrong pro…

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Google Kills "num=100": Why It's Actually Good for SEOs 7:32

1M ago7:32

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E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be good news for SEOs? I share a positive take on why this change might help you, plus a wild story of an "SEO expert" who nearly destroyed a site by disavowing all of its good backlinks. What you'll lea…

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Lovable's Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling? 13:31

1M ago13:31

13:31

E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off this explosive growth, what they're doing right, and where their strategy could backfire. From bottom-of-funnel keyword targeting to risky programmatic scaling, there are big lessons here for anyone runn…

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LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT) 1:17:52

1M ago1:17:52

1:17:52

E816: How brands show up inside AI search - what still works, what's dead, and how to play the long game without getting sucked into spammy tactics. Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content "works"…until it doesn't, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor differen…

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1 Billion Users on Google Discover - The SEO Opportunity Everyone's Sleeping On 16:31

1M ago16:31

16:31

E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra returns to the podcast to break down the latest 2025 updates to Google Discover, how it's changing with social integrations and follow buttons, and most importantly, how site owners can optimize for it. …

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How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents) 47:08

1M ago47:08

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E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a deep dive into how they did it, the playbook they are writing for "autonomous businesses," and why human-AI collaboration is changing the way companies grow. We cover: - The $1M ARR journey - how three …

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Why UX Beats SEO Best Practices (and Gets Better Rankings) 11:09

1M ago11:09

11:09

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does more for your rankings than traditional SEO tactics. I share the UX principles that drive real SEO results, reduce bounce rates, and keep visitors coming back. These are the same principles I've used to…

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Scaling SEO with AI: Automations, Short-Form Video, and the Future of Ranking 1:09:38

1M ago1:09:38

1:09:38

E812: Nico Gorroño from AI Ranking joins the podcast to show how to use AI automations for SEO. We cover everything from exact prompts, to scaling AI content safely, to the surprising power of mobile video in search rankings, and why tribalism still runs rampant in the SEO community. Nico shares how he builds hundreds of transactional pages with AI…

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The Fake 'GEO' Movement: How SEO Disinfo Campaigns Target Creators 8:38

1M ago8:38

8:38

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that "SEO is dead" and "GEO" is the future. I break down the leaked outreach emails, the tactics being used to spread this narrative, and why business owners are being misled into wasting money on unnecessary tools. You'll learn: - What the so-c…

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3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT) 9:45

1M ago9:45

9:45

E810: I share three of the biggest SEO epiphanies I've ever had. These discoveries completely changed how I approach ranking on Google - and they've helped me get results faster and more effectively than ever before. One of these insights even allowed me to outrank The New York Times within just five minutes of publishing a page. Another revealed w…

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Google Kills 100-Result Pages: SEO Tools in Chaos 9:39

1M ago9:39

9:39

E809: Google just killed the &num=100 parameter - no more 100-result SERPs. Search results are now capped at 10 per page, and the fallout is shaking the SEO industry. Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes. In this episode, …

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Cloud Links Explained: What They Are, How They Work, and If You Should Use Them 18:09

1M ago18:09

18:09

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they're built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud lin…

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Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard) 1:05:32

1M ago1:05:32

1:05:32

E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot, and recover (for real) after Google's Helpful Content Update - plus why personal experience now beats keyword stuffing. What you'll learn - The "first 10 links" playbook: friends, partners, Chamber …

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Schema Is Useless for LLMs: The SEO Lie That's Finally Exposed 9:12

1M ago9:12

9:12

E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, this is a complete lie. I break down the viral studies proving that structured data does not help with AI Search visibility, and why agencies charging thousands for "schema for LLMs" are selling snake …

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SEO Isn't Dead - It's Just Your Rankings Collapsed 4:37

1M ago4:37

4:37

E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed. I dive into the reality behind the latest "SEO is dead" claims. Everyone loves to blame AI, ChatGPT, and Google's new AI Overviews …

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Local SEO in 2025: What Actually Works (w/ Joy Hawkins) 1:05:41

1M ago1:05:41

1:05:41

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (a…

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Google's War on Scaled AI Content: The Rise and Fall of AInvest 13:56

2M ago13:56

13:56

E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down. We'll cover: - How AInvest scaled AI content to dominate Google search - Why the Au…

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Entity SEO, Parasite Hacks & Google Patches - with Jesper Nissen 1:29:02

2M ago1:29:02

1:29:02

E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page "ranking zones" to move up the SERPs. We also explain parasite SEO trends (Claude Artifacts, Reddit, Threads, YouTube, LinkedIn), what Google just patched, and what still works right now. Tons of practical general, local, a…

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Massive Parasite SEO Attack on .Gov & .Edu Sites (Duke, Michigan, California) 8:20

2M ago8:20

8:20

E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy. Viral research on how attackers hijacked high-authority domains to rank instantly for illicit keywords, pulling in millions of visitors overnight. You'll learn: - How Parasite SEO exploits vulnerable CMS systems …

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AI Sites Get Smacked: Google's August Spam Update, AInvest's Crash & How to Actually Win SEO 1:36:29

2M ago1:36:29

1:36:29

E800: Gagan Ghotra joins the show. We break down Google's 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical playbook for what actually works in SEO right now. Gagan and I share fresh insights on Google Discover, scaled content abuse, UGC dominance (Reddit/TikTok), image SEO that drives conversions, and why nichi…

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Google Admits: The Open Web Is in Rapid Decline (What It Means for SEO) 6:52

2M ago6:52

6:52

E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just months ago. What does this mean for SEO, link building, and authority signals? I break down: - Why fewer blogs and independent publishers are changing Google's algorithms - How backlinks are evolving (…