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Vicki Suiter Podcasts

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Welcome to "The Profit Builder Unscripted" - a podcast dedicated to helping construction industry leaders transform their businesses and rediscover the passion in their work. This show is tailored for construction business owners and leaders who are looking to boost their bottom line, develop strong, ownership-driven teams, and revitalize their love for the craft. Each episode of "The Profit Builder Unscripted" dives into the critical aspects of growing and managing a profitable construction ...
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Let us know what you think? Send me a note! Ever had a small schedule slip snowball into awkward calls and late nights? A simple roofing contractor’s delay at a friend’s home sparked this episode and a hard look at why so many of us overcommit. In this episode, I unpack that story and the simple shift that turned “sure, I can do it” moments into cl…
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Let us know what you think? Send me a note! An employee not meeting expectations despite repeated conversations? In this episode I unpack the four main causes of job underperformance. I share a real story from one of my clients about a long-time employee who’s skilled and capable, but suddenly causing friction with the team. Whether you’re promotin…
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Let us know what you think? Send me a note! Ever feel like your profits swing wildly from one job to the next—even when sales are up? You’re not alone. I recently talked with a contractor, Steve, who’s facing that exact challenge. On paper, everything looks fine. But when we dig in, the real issue shows up: without clear profit targets, every proje…
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Let us know what you think? Send me a note! Ever looked at your bank balance and thought, “We’re doing great” — only to be scrambling for payroll a few weeks later? You’re not alone. Many contractors mistake the number in their bank account for a sign of profitability, when in reality it can be hiding serious cash flow problems. In this episode of …
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Let us know what you think? Send me a note! Ever wonder why some customers rave about your work, while others seem disappointed—even though you did a great job? Good customer service isn’t just about delivering quality work or giving extra perks. It’s often about something simpler, yet frequently overlooked. I recently had an eye-opening experience…
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Let us know what you think? Send me a note! When my client Steve’s business jumped from $2M to $5M, what should’ve felt like success quickly turned into overwhelm. Too many jobs, too many people needing him, and not enough clarity on how to get out of the weeds. At first, he thought he just needed more help. But what we uncovered was something deep…
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Let us know what you think? Send me a note! “I’m slammed with work, drowning in paperwork, and stretched way too thin… but hiring help feels impossible. I just can’t afford it right now.” But what if you’re wrong? In this episode, I dive into a common but costly belief contractors hold onto—one that keeps them stuck, overwhelmed, and ultimately cos…
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Let us know what you think? Send me a note! When profits dip or things feel off track, it’s tempting to just power through and hope things get better. But what if the very numbers you’ve been avoiding hold the key to turning it all around? In this episode of Profit Builder Unscripted, I share a powerful story of a contractor who’d been avoiding his…
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Let us know what you think? Send me a note! If you’ve ever felt like your day is hijacked by whatever pops up in front of you: email, phone calls, job site fires — you’re not alone. I found myself in that exact place recently. And if I’m being real, it made me question: am I teaching leadership or just improving their reflexes? In this episode of P…
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Let us know what you think? Send me a note! Have you ever had that gut feeling something isn’t right on a job or with someone on your team? In this episode of The Profit Builder Unscripted, I share a real story about a contractor who ignored those instincts—and what happened when the truth finally came out. Learn how trusting your gut can save your…
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Let us know what you think? Send me a note! Ever sat in a room full of successful people and suddenly felt like you didn’t measure up? That happened to me this week in my mastermind group and it caught me off guard. I went from listening to others’ wins to second-guessing myself and questioning why I even showed up. Sound familiar? In this episode …
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Let us know what you think? Send me a note! What would happen to your business — and your family — if something happened to you tomorrow? This week on The Profit Builder Unscripted, I share a deeply personal story that shook me to my core and brought this question front and center. A longtime client and friend passed away unexpectedly. The ripple e…
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Let us know what you think? Send me a note! If you’re like most contractors I talk to, you’re great at solving problems. It’s your superpower, and that’s exactly what might be keeping you stuck. In this episode, I share a conversation I had with a client who was struggling to carve out time to work on her business instead of constantly working in i…
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Let us know what you think? Send me a note! Do you ever feel like you're running on empty—even when you're hitting all the marks? In this episode of The Profit Builder Unscripted, I talk with Casey O'Donnell, a skilled and successful fourth-generation builder who found himself questioning if he was on the right path. Casey shares the moment he real…
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Let us know what you think? Send me a note! As a contractor, have you ever delegated something, assumed it was getting done… and then found out it wasn’t? That happened to me this week—and it led to a powerful reminder about what real delegation and leadership look like. In this episode of The Profit Builder Unscripted, I share a breakdown I had wi…
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Let us know what you think? Send me a note! Ever tried stepping back from the day-to-day, only to watch things start slipping through the cracks? In this episode of The Profit Builder Unscripted, I talk about a question I hear from nearly every business owner at some point: “How do I stay in control without being in the middle of everything?” I’ll …
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Let us know what you think? Send me a note! Are you pouring time into project planning only to have homeowners walk away with your ideas for free? It’s time to start charging for pre-construction services! In this episode, I sit down with veteran contractor David Davidson, who shares how one change helped him stop the profit bleed — and boosted his…
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Let us know what you think? Send me a note! This episode is a follow-up to a story I shared recently about a broken agreement with someone I’ve known and trusted for years. But what stood out most in the aftermath wasn’t just what they did—it was what I could have done differently. In reflection, I realized that part of the problem was how the agre…
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Let us know what you think? Send me a note! Have you ever found yourself losing trust in someone simply because they didn't keep their word? This week, I had an experience that was incredibly frustrating yet truly eye-opening—and I felt strongly compelled to share it with you. Why Your Word Matters In this episode, I dive deep into the significance…
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Let us know what you think? Send me a note! Trust Your Team is the theme of this week's episode. Tune in as I share a personal breakthrough about how learning to truly trust my team has freed up valuable time in my schedule and positively impacted our business. If you've been looking for ways to step back from constant decision-making and empower y…
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Let us know what you think? Send me a note! Ever had a dining experience that lingered in your mind, not for the food, but for the service? Last week, my mastermind group and I found ourselves in such a situation. We were at a simple, unassuming restaurant during our annual retreat, not expecting much beyond a decent meal. Yet, the service we recei…
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Let us know what you think? Send me a note! Have you ever noticed how the way someone talks about a person can shape your whole view of them? This thought came to me again recently during a tough week with my friend Joe. Initially, his quirks really bothered me, and I found myself focusing on the negative aspects, and wanting to tell others about i…
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Let us know what you think? Send me a note! If you're diving into hiring or stepping into something unfamiliar, here's a little story from my life that might strike a chord. Our eldest daughter, Kari, recently became a mom. It's been eye-opening seeing her navigate this new role without a clear guide, much like how new team members might feel in a …
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Let us know what you think? Send me a note! Tired of constantly checking in on your team to make sure things get done? That’s exactly what I helped Dortha with today. She had a job description for a new hire, but it was just a task list—not a clear agreement on results. When roles aren’t clearly defined by results, you end up micromanaging. We fixe…
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Let us know what you think? Send me a note! Ever feel like you're working incredibly hard in your business, but the financial results just aren't matching your effort? It's time to ditch the guesswork! This week's episode reveals how creating and USING an operating budget will let you have more financial control, AND, peace of mind! The breakthroug…
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Let us know what you think? Send me a note! What Will Make This Your Best Year Yet? If you're like most contractors, you have big ideas for the year ahead. Maybe you want to hit a new revenue goal, hire the right people, or finally get your profits where they should be. But without a written plan, those ideas remain just that—ideas. You wouldn't st…
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Let us know what you think? Send me a note! We put so much energy into growing our businesses, setting goals, and making things happen. But what if I told you that one of the biggest factors in long-term success isn’t in your profit margins or project pipeline? In this week’s episode of The Profit Builder Unscripted, I had a conversation with a cli…
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Let us know what you think? Send me a note! I’m not a New Year's resolutions gal - I think they are gimmicky and often lack depth. That being said, I AM a big fan of setting an intentional vision for what we want to create. Not unlike how you start a project with a blueprint or schematic. Applying this same principle in our businesses (and lives) l…
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Let us know what you think? Send me a note! Do you skip over your successes and focus only on what’s next or what didn’t go right? Many of us do, but this habit can steal the joy and momentum we need to move forward. In this episode, I share a simple practice: starting the year by reflecting on your wins—big or small, personal or professional. This…
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Let us know what you think? Send me a note! Have you ever walked away from a conversation feeling frustrated, misunderstood, or even judged? It happened to me last week. At first, I blamed the other person, but as the day unfolded, I realized the real issue wasn’t them—it was the way I was judging myself. This moment was a wake-up call. It reminded…
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Let us know what you think? Send me a note! In this inspiring episode, my guest Bill Englehart shares his personal journey from working under the shadow of fear to finding joy in his accomplishments. As a successful recruiter, Bill seemed to have it all—promotions, respect, and a high-performing team. Yet, he reveals that his motivation stemmed not…
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Let us know what you think? Send me a note! Ever feel like the holiday season is just a frenzy of tasks that need to be checked off? You're not alone. This year, I challenged myself to transform the holiday hustle into something truly heartfelt. During Thanksgiving, I decided to ditch the perfection playbook. What happened next was nothing short of…
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Let us know what you think? Send me a note! Bonuses are great, but let’s face it—sometimes they can feel like just another obligation or something employees expect. What if you could turn that bonus into something truly memorable? Imagine this: along with the bonus, you include a handwritten note. Not a generic “Thanks for your hard work,” but some…
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Let us know what you think? Send me a note! Do financial reports leave you confused or make you want to avoid them altogether? You’re not alone. Many business owners feel the same, but here’s the good news: understanding your numbers is a skill you can learn, one small step at a time. Take Aaron, a contractor who went from avoiding his numbers to u…
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Let us know what you think? Send me a note! Ever catch yourself in a frustrating moment, ready to blame someone else for your mood? I've been there too! In this episode, I share a personal revelation that changed everything for me: the power of shifting our thinking to transform our lives. In this episode I share a personal story about a recent con…
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Let us know what you think? Send me a note! Have you ever handed off a project, only to find yourself back in the middle of it? That was me recently—stuck in the weeds, frustrated, and unsure how I got there. The problem? I wasn’t clear about the goal, and I kept micromanaging instead of letting my team lead. In this episode, I share how I broke th…
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Let us know what you think? Send me a note! Are you a contractor struggling to consistently hit your profit goals? Feeling overwhelmed by the day-to-day challenges of running your business? You're not alone! In a recent episode of The Profit Builder Unscripted, I sat down with Susan Williams and Tessa Springer from Aesthete Painting where they shar…
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Let us know what you think? Send me a note! In this episode, I sat down with Bill Darrah, a contractor turned coach, to dive into a powerful story of transformation. Bill shared an experience that began with a major challenge—a client conflict that forced him to take a hard look at how he ran his business. Facing this situation head-on led him to a…
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Let us know what you think? Send me a note! Ever feel like you're juggling a million things in your business, trying to keep track of projects and team updates in your head? I totally get it. It can be overwhelming, right? I recently had this "aha" moment that I just had to share with you. It's all about the power of regular team meetings. I know, …
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Let us know what you think? Send me a note! In this heartfelt podcast episode, Helena opens up about the struggle of self-doubt that kept her from pursuing her entrepreneurial dreams for over a decade. Many of us can relate to that nagging feeling of inadequacy—whether it’s the fear of failure or the belief that we need to have everything perfectly…
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Let us know what you think? Send me a note! Have you ever felt frustrated when a team member didn't follow through on a task? After recently experiencing this myself, I had an "aha" moment about why this happens and how to prevent it. Last week, I asked someone on my team to complete a task by Wednesday. When the deadline came and went without comp…
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Let us know what you think? Send me a note! Do you struggle to consistently meet your financial goals? In this podcast episode, find out the 3 things I have all my clients do that make a HUGE difference in being able to not only meet but exceed their goals! In this episode I share Joe and Steve’s story of how they went from struggling to make a con…
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Let us know what you think? Send me a note! I just had a really meaningful chat with my old friend Robert Pleasants on the podcast, and it brought up something that might resonate with you, too. We dug into how sometimes, life demands that we balance our professional drive with our personal happiness—a challenge I know we all face as some point as …
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Let us know what you think? Send me a note! I had a great conversation with my friend Ann Sheybani, a brilliant book writing coach, about how we often hold ourselves back because we think everything needs to be perfect before we take the next step. Ann told this story about how she finally realized that waiting for perfection was just another way o…
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Let us know what you think? Send me a note! I just wrapped up another episode of The Profit Builder Unscripted, and I can't wait to share it with you! This time, we're diving into something that's been on my mind a lot lately: How Our Thoughts Shape Our Lives. Ever catch yourself with that little critic in your head telling you you're not enough? Y…
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Let us know what you think? Send me a note! I'm super excited to share with you a special episode of our podcast. I sat down with my long-time associate, Dortha, to chat about why I made the switch from blogging to podcasting and what has changed in me as a result. It's been quite a journey, and I wanted to give you all a peek behind the curtain wh…
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Let us know what you think? Send me a note! Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the rig…
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Let us know what you think? Send me a note! During our recent podcast production, I noticed an issue arising and instinctively wanted to micromanage my team's response. Thankfully, I recognized this impulse and chose a different approach. Our latest episode, "How to Stop Micromanaging," explores how this shift in my mindset led to an unexpected out…
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Let us know what you think? Send me a note! Ever felt lost as a manager, focusing too much on tasks instead of results? You're not alone. In this episode of "Results vs. Tasks - Your Key to Freedom," I share my journey from being a micromanager to a results-focused leader. This change made a big difference in my work and life! I'll talk about the p…
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Let us know what you think? Send me a note! Struggling with inconsistent project results? Greg Rehm from Liberty Hill Construction reveals the game-changing solution: an effective job hand-off process. In this must-listen podcast episode, Greg shares how focusing on job handoffs transformed his company, leading to: Improved project consistency Enha…
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