Best The AdTech God Podcasts (2025)

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Programmatic Clicks Are Trash, Attention Is Currency -- Anders Lithner of Brand Metrics Tells the Truth 27:14

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4h ago27:14

27:14

Advertising has always loved its own lies—clicks that pretend to be insight, dashboards that look like truth, and “engagement” that usually just means someone fat-fingered a banner while trying to close Candy Crush. In this episode of The ADOTAT Show, I sit down with Anders Lithner, CEO of Brand Metrics, to dismantle the entire circus. Anders is Sw…

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How AI Is Transforming Creative Effectiveness (with Ian Forrester) 17:03

2d ago17:03

17:03

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world. Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and lin…

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Ep. 93 The Future of Audio is Now with Ari Stein from SiriusXM 28:30

3d ago28:30

28:30

In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari …

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From Comic-Con to CPMs: Jeremy Steinberg of Fandom 36:54

4d ago36:54

36:54

From Comic-Con to CPMs: How Fandom Turned Pop Culture into the Ultimate Marketing Engine Most brands trying to “connect with Gen Z” are basically fumbling around in the dark with a 1998 marketing playbook. They’re chasing trends after they’ve cooled, leaning on outdated audience buckets, and confusing “moviegoers” or “gamers” with actual insight. T…

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The Refresh News: August 18 Walmart–Trade Desk Shift, Google’s AI Ad Fraud Push, and Upfronts 2025 Numbers 10:27

5d ago10:27

10:27

This week’s episode of The Refresh dives into Walmart’s evolving partnership with The Trade Desk, signaling potential changes in retail media alliances. We explore Google’s use of large language models to combat ad fraud, achieving significant reductions in invalid traffic. Finally, we break down Variety’s latest upfronts report, showing a continue…

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Simplifying the Programmatic Supply Chain (with Greg Sherrill) 20:42

7d ago20:42

20:42

Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies. Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing…

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Recalibrating Identity (with Ali Mack) 14:21

10d ago14:21

14:21

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in clea…

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Ep. 92 Publishing, AI, and the Business of Lifestyle Media with Rachael Savage 29:04

10d ago29:04

29:04

In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional new…

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Two Jews, No Funnel: Marketing to the Orthodox Community w/ Avromi Prengler | The ADOTAT Show 20:59

11d ago20:59

20:59

What happens when you try to market to Orthodox Jews with the same recycled LinkedIn playbook? You fail faster than a pop-up on Erev Shabbos. In this episode of The ADOTAT Show, Rabbi of ROAS Pesach Lattin sits down with Avromi Prengler, a sales pro who’s mastered trust-based marketing inside one of the most unique — and underserved — communities i…

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The Refresh News: August 11 - ESPN Goes All-In: Disney's NFL Bet, Instagram Imitates, and Meta's Engagement Obsession 9:02

11d ago9:02

9:02

In this week’s episode of The Refresh, Kait breaks down one of the biggest sports media deals in years: Disney’s ESPN has struck a landmark agreement with the NFL to take full control of the NFL Network, expand access to RedZone, and launch its long-awaited direct-to-consumer app. The episode also unpacks Instagram’s latest copycat features, Meta’s…

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Where Music, Culture and Advertising Meet (with Rob Christensen) 14:51

14d ago14:51

14:51

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins host Noor Naseer to explore the often-overlooked power of music videos in today’s advertising ecosystem. Rob unpacks how music intersects with culture,…

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The Frenchman Who Tames the #adtech Chaos #adtechgod #marketing 22:11

16d ago22:11

22:11

🎙️ This week on The ADOTAT Show: Jean-Marc Papin — The Calm Frenchman Who’s Quietly Rebuilding Ad Tech (and Maybe Saving the Planet While He’s At It) What do you get when you cross a nuclear engineer with a media tech executive? No, this isn’t the setup to a bad industry joke—it’s Jean-Marc Papin, Horizon Media’s SVP of Media Technologies and Susta…

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Becoming an AdTech God (with Ari Paparo) 30:08

17d ago30:08

30:08

While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. He joins host Noor Naseer to disc…

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Ep. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven Media 25:01

18d ago25:01

25:01

In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes …

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The Refresh News: August 4 - Measurement Missteps, Streaming Shakeups, and Meta’s Ad Machine Keeps Roaring 7:29

19d ago7:29

7:29

In this week’s episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming, with ESPN’s …

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How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug) 32:22

24d ago32:22

32:22

In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL’s most iconic franchises approaches marketing in a time of rapid innovation. From Taylor Swift headlines to immersive fan experiences, Lara huddles up with host Noor Naseer to share how the Chiefs turn big moments into long-term brand…

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Ep. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks Shop 26:02

24d ago26:02

26:02

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail…

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Programmatic Advertising Is Broken: Jules Minvielle on Killing DSPs, CTV Contextual Targeting #ai 28:36

26d ago28:36

28:36

Welcome to another brutally honest episode of The ADOTAT Show, where we rip the curtain off the adtech industry and drag the truth into the spotlight—whether it wants to be there or not. In this episode, Pesach Lattin, editor-in-chief of ADOTAT, sits down with Jules Minvielle, the co-founder and CEO of Olyzon, to dissect, dismember, and ultimately …

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The Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger Drama 8:58

25d ago8:58

8:58

In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance…

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Fixing Measurement (with Tameka Kee) 27:03

1M ago27:03

27:03

In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV to attention metrics and synthetic data to privacy compliance, Tameka explains how CIMM brings together platforms, publishers, agencies, and more to tackle …

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Don’t Bury the Taxonomy Just Yet - Zack Rosenberg 32:45

1M ago32:45

32:45

Zack Rosenberg is BACK — and this time, he’s naming names, dragging dusty taxonomies into the sunlight, and explaining why most video targeting is about as accurate as your uncle’s weather predictions. In this no-holds-barred ADOTAT Show sequel, Pesach Lattin sits down once again with Zack Rosenberg, founder and CEO of Cortex, the AI company actual…

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Ep.89 CTV, Startups, and the New Marketing Funnel with Austin Scott 30:59

1M ago30:59

30:59

AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising…

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The Refresh News: July 21 - Trade Desk Makes History, NBCU Scores Big on Sports, and Delta Bets on AI Pricing 7:34

1M ago7:34

7:34

This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent ad te…

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Anthony Katsur IAB: Cookies, CTV, and the Fingerprinting Fiasco - #adtech #adtechgod 34:55

1M ago34:55

34:55

Welcome to another episode of The ADOTAT Show — where ad tech comes to get emotionally undressed and no buzzword leaves with its dignity intact. This time, we’re graced — again — by the one and only Anthony Katsur, CEO of IAB Tech Lab and unofficial frequent flyer of our guest chair. That’s right: third time on the show. At this point, we’re contra…

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AdTech's Hidden Bottleneck (with Matt Barash) 17:32

1M ago17:32

17:32

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and battle inefficiency, Matt argues that workflow is more than an operational layer: it’s a business system of record. He explores the disconnect between creati…

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Ep. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative Sparks 26:57

1M ago26:57

26:57

In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of cl…

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The Refresh News: July 14 - Leadership Shakeups, Social Surges, and the AI Browser Wars: A Wild Week in Adland 8:55

1M ago8:55

8:55

In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the m…

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Making Ads Less Hateable (with Terry Taouss) 20:11

1M ago20:11

20:11

What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the heart of ad standardization. Terry discusses the AAC's research-driven approach to setting ad standards, how the committee balances industry needs with…

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Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons 27:33

2M ago27:33

27:33

In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role …

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The Refresh News: July 7 - Apple Goes Hollywood, Google Bets on Micropayments, and Holding Companies Face an AI Reckoning 9:08

2M ago9:08

9:08

In this week’s episode of The Refresh (July 7, 2025), Kait breaks down the top stories reshaping advertising and media. Apple’s massive push into theatrical releases hits a milestone with F1, raising questions about the long game for Apple’s entertainment ambitions. Meanwhile, Google launches OfferWall, a monetization tool built for the post-cookie…

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Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy 44:51

2M ago44:51

44:51

How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy? In this powerful and deeply personal Season 5 premiere of The ADOTAT Show, Pesach Lattin sits down with Kevin Krim, President & CEO of EDO, but known to many New Yorkers for a profoundly different reason: the heartbreaking loss of his two young children,…

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Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow) 19:34

2M ago19:34

19:34

From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast. In this episode, Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era. Listen in to gain insights…

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The Future of MMM (with Greg Dolan) 11:53

2M ago11:53

11:53

Fragmentation in the marketing industry isn’t new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Keen Decision Systems, joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet these challenges. Dolan outlines how break…

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Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era 29:33

2M ago29:33

29:33

In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversat…

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The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability 9:50

2M ago9:50

9:50

In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festiva…