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AdTechGod Pod

AdTechGod, The AdTech God

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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god ...
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Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a ...
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What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically. From evolving consumer expectations around brand responsibility to the ways advertisers can turn…
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In this episode of The AdTechGod pod, host AdTechGod sits down with Dani Mariano, CEO of Razorfish, to discuss leadership, company culture, and the evolution of marketing in the age of AI. Dani shares her career journey from joining Razorfish 11 years ago to now leading the agency, and reflects on how people, mentorship, and learning have shaped he…
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Welcome to The ADOTAT Show, where integrity meets insanity — and the only thing more dangerous than ad fraud is honesty. This week, Pesach Lattin sits down with Mattia Fosci, the lawyer-turned-activist-turned-ad-tech-CEO who’s been kicked out of Congress, nearly killed in a jungle, and somehow decided to take on the wildest beast of them all: progr…
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In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in ad…
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In this episode of The ADOTAT Show, Pesach Lattin sits down with Graeme Blake, founder of BluTui, a platform built to save agencies from themselves. From indie agency trenches to building infrastructure for the idea-sellers, Graeme breaks down why most agencies are sitting on gold but too distracted by Slack chaos and “circle back” culture to notic…
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Simon Poulton joins The ADOTAT Show for one of the smartest, funniest, and most brutally honest conversations about where marketing is headed — and why so many of us are in denial about it. In this episode, Simon takes us deep into the AI-driven search revolution, where users don’t really “search” anymore — they just ask questions and hope their al…
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In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance…
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Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now. Cohen sits down with Lattin to unpack how the IAB is navigating the AI revolution, the collapse of le…
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In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what th…
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In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving role of a CIO, the…
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In this episode of the AdTechGod Pod, host AdTechGod interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a competitive market. John shares insi…
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Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention. This episode a…
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In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertisin…
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🚨 Season Five Finale of The ADOTAT Show 🚨 We’re closing out Season Five with one of the most provocative conversations yet. Naama Manova-Twito returns to The ADOTAT Show—and this time, she’s not just talking about AI as a productivity hack. She’s showing us what happens when AI becomes a colleague. Yes, a colleague. With résumés, cover letters, Lin…
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Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of Ad…
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What happens when you walk away from adtech chaos for the so-called serenity of the yoga industry—only to discover the “founder as guru” cult is just as messy as programmatic? You come back stronger, sharper, and funnier. That’s exactly what Kurt Donnell, CEO of Freestar, did. In this episode of The ADOTAT Show, Pesach Lattin digs into Donnell’s jo…
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In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data …
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Welcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far too long. We’re talking Agentic AI—not the buzzwordy …
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In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, …
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In this episode of the AdTechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on…
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Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation really means and the critical role it plays for buyers, sellers, and the entire programmatic ecosystem. He shares his perspective on how curation addresses …
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In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the c…
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How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic com…
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Advertising has always loved its own lies—clicks that pretend to be insight, dashboards that look like truth, and “engagement” that usually just means someone fat-fingered a banner while trying to close Candy Crush. In this episode of The ADOTAT Show, I sit down with Anders Lithner, CEO of Brand Metrics, to dismantle the entire circus. Anders is Sw…
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In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad world. Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and lin…
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In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari …
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From Comic-Con to CPMs: How Fandom Turned Pop Culture into the Ultimate Marketing Engine Most brands trying to “connect with Gen Z” are basically fumbling around in the dark with a 1998 marketing playbook. They’re chasing trends after they’ve cooled, leaning on outdated audience buckets, and confusing “moviegoers” or “gamers” with actual insight. T…
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This week’s episode of The Refresh dives into Walmart’s evolving partnership with The Trade Desk, signaling potential changes in retail media alliances. We explore Google’s use of large language models to combat ad fraud, achieving significant reductions in invalid traffic. Finally, we break down Variety’s latest upfronts report, showing a continue…
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Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies. Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing…
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In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in clea…
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In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional new…
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What happens when you try to market to Orthodox Jews with the same recycled LinkedIn playbook? You fail faster than a pop-up on Erev Shabbos. In this episode of The ADOTAT Show, Rabbi of ROAS Pesach Lattin sits down with Avromi Prengler, a sales pro who’s mastered trust-based marketing inside one of the most unique — and underserved — communities i…
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In this week’s episode of The Refresh, Kait breaks down one of the biggest sports media deals in years: Disney’s ESPN has struck a landmark agreement with the NFL to take full control of the NFL Network, expand access to RedZone, and launch its long-awaited direct-to-consumer app. The episode also unpacks Instagram’s latest copycat features, Meta’s…
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