Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now.

Cohen sits down with Lattin to unpack how the IAB is navigating the AI revolution, the collapse of legacy ad models, and the rebuilding of the open web in real time. From the death of the click-through rate to the emergence of attention, incrementality, and new creative standards, this episode cuts through the noise with brutal honesty and sharp analysis.

If you want to understand where the digital economy is actually heading — beyond the buzzwords and PR decks — this is your roadmap.

In this episode:

How AI is upending 30 years of digital ad architecture, and how the IAB is rewriting the playbook.

Why federal privacy reform is dead, and what Cohen’s “three-state model” really means for brands.

The comeback of Marketing Mix Modeling (MMM) and incrementality in the post-cookie world.

The IAB’s battle to standardize CTV, commerce media, and AI creative labeling.

Cohen’s unfiltered take on leadership: “Progress over perfection — just get sh*t done.”

It’s the conversation that defines the moment — candid, data-driven, and just irreverent enough to feel like adtech therapy.

💡 Keywords: IAB, David Cohen, AdTech, AI, Digital Advertising, Programmatic, Privacy, Measurement, Incrementality, Attention Metrics, CTV, Commerce Media, Retail Media, Open Web, Marketing Mix Modeling, Publishers, Data Ethics, ADOTAT, Pesach Lattin

🎧 Watch now — the Season 6 Premiere of The ADOTAT Show — and hear how the IAB plans to keep the ad world from eating itself alive.

🔥 Special thanks to our Season 6 sponsors:

Troutman Amin, LLP — the powerhouse law firm guiding advertisers, platforms, and agencies through the minefield of privacy, compliance, and adtech regulation.

Incremental.com — redefining measurement with causal data science that proves what truly drives performance and growth.

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Stay bold. Stay curious. And know more than you did yesterday.